Brandwave

Queenstown Park Boutique Hotel vs The Rees Hotel:Which is more popular?

In September 2026, The Rees Hotel had more branded searches than Queenstown Park Boutique Hotel among Queenstown hotels in New Zealand. The Rees Hotel had about 2,400 branded searches, while Queenstown Park Boutique Hotel had 1,300. The Rees Hotel made up 5.1% of all Queenstown hotel searches we track, and Queenstown Park Boutique Hotel accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about Queenstown hotels, The Rees Hotel appeared in all three answers and Queenstown Park Boutique Hotel in two. The Rees Hotel was mentioned before Queenstown Park Boutique Hotel in every answer.

Among Queenstown hotels in New Zealand in September 2026

Who do people search for more?

The Rees Hotel, about 85% more searches than Queenstown Park Boutique Hotel

The Rees Hotel 2.4K searchesQueenstown Park Boutique Hotel 1.3K searches

Who does AI mention more?

The Rees Hotel, mentioned in every answer we collected

The Rees Hotel in 3 of 3Queenstown Park Boutique Hotel in 2 of 3

Who does AI recommend more?

The Rees Hotel, named ahead of Queenstown Park Boutique Hotel in every answer

The Rees Hotel first in 3Queenstown Park Boutique Hotel never first

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Top Queenstown hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Rees Hotel appeared in all three answers. Queenstown Park Boutique Hotel was mentioned in two out of three: in two of the three ChatGPT answers. The Rees Hotel was listed before Queenstown Park Boutique Hotel in every answer.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Queenstown hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Queenstown Park Boutique Hotel or The Rees Hotel more popular in search?

This chart shows how often people search Google for Queenstown Park Boutique Hotel and The Rees Hotel by name. Each line represents a brand's share of searches for all ten Queenstown hotels we track, month by month, from searches in New Zealand.

Queenstown Park Boutique Hotel and The Rees Hotel among Queenstown hotels in New Zealand, by month

Share of searches by month for The Rees Hotel, Queenstown Park Boutique Hotel. The figures are in the table below the chart.

View monthly share of searches table
MonthNovotel Queenstown LakesideQT QueenstownMillbrook ResortHilton Queenstown Resort & SpaEichardt's Private HotelKamana LakehouseThe Rees HotelSofitel QueenstownQueenstown Park Boutique HotelMatakauri Lodge
Oct 202521.6%9.6%18.9%12.3%11.1%12.1%5.2%4.1%3.5%1.6%
Nov 202518.9%8.4%20%15.9%10.9%12.9%4.6%3.6%3.1%1.7%
Dec 202522.2%9.9%16.1%15.3%12%12.3%4.4%2.9%3.5%1.3%
Jan 202621.5%9.6%18.8%15%11.4%12%4.3%3.4%2.8%1.3%
Feb 202618.7%10.2%24.1%12.9%12%10.4%4.5%3%3%1.1%
Mar 202619.9%13.3%17.4%13.9%11%11.1%4.8%3.8%3.2%1.4%
Apr 202619.2%15.7%16.7%13.6%12%10.8%3.7%3.7%3.1%1.4%
May 202620.1%16.5%14.4%14.2%9.5%11.3%4.9%4.9%3.3%0.98%
Jun 202621.2%17.3%12.4%15%10%11.9%4.1%4.1%2.8%1.3%
Jul 202618.5%15.1%13.2%15.8%13.6%10.3%5.4%3.5%3.5%1.1%
Aug 202614.9%22.2%15.8%15.6%9.9%10.2%4.4%2.9%2.9%1.1%
Sep 202621.1%17.3%15.1%14.6%9.7%9.6%5.1%3.4%2.8%1.3%

How has the Queenstown Park Boutique Hotel and The Rees Hotel comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Queenstown hotels in September 2026?

2 changes

  1. In September 2026, The Rees Hotel gained share of searches among Queenstown hotels in New Zealand, from 4.4% to 5.1%.

  2. In September 2026, Queenstown Park Boutique Hotel fell from 8th to 9th among Queenstown hotels in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Queenstown Park Boutique Hotel’s and The Rees Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Queenstown Park Boutique Hotel

1 branded search term

  • queenstown park boutique hotel

The Rees Hotel

2 branded search terms

  • the rees hotel
  • thereeshotel

How the Brand Demand Index is measured

Other head-to-heads among Queenstown hotels

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