Brandwave

Novotel Queenstown Lakeside vs QT Queenstown:Which is more popular?

In September 2026, Novotel Queenstown Lakeside had more branded searches than QT Queenstown among Queenstown hotels in New Zealand. Novotel Queenstown Lakeside had about 9,900 branded searches, while QT Queenstown had 8,100. Novotel Queenstown Lakeside made up 21.1% of all Queenstown hotel searches we track, and QT Queenstown accounted for 17.3%. When we asked ChatGPT and Google AI Overviews about Queenstown hotels, QT Queenstown appeared in two of the three answers and Novotel Queenstown Lakeside in none.

Among Queenstown hotels in New Zealand in September 2026

Who do people search for more?

Novotel Queenstown Lakeside, about 22% more searches than QT Queenstown

Novotel Queenstown Lakeside 9.9K searchesQT Queenstown 8.1K searches

Who does AI mention more?

QT Queenstown, mentioned in 2 of 3 answers, Novotel Queenstown Lakeside in 0

QT Queenstown in 2 of 3Novotel Queenstown Lakeside in 0 of 3

Who does AI recommend more?

QT Queenstown, the only one of the two named

QT Queenstown first in 2Novotel Queenstown Lakeside never named

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Top Queenstown hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, QT Queenstown was mentioned in two out of three: in two of the three ChatGPT answers. Novotel Queenstown Lakeside did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Queenstown hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Novotel Queenstown Lakeside or QT Queenstown more popular in search?

This chart shows how often people search Google for Novotel Queenstown Lakeside and QT Queenstown by name. Each line represents a brand's share of searches for all ten Queenstown hotels we track, month by month, from searches in New Zealand.

Novotel Queenstown Lakeside and QT Queenstown among Queenstown hotels in New Zealand, by month

Share of searches by month for Novotel Queenstown Lakeside, QT Queenstown. The figures are in the table below the chart.

View monthly share of searches table
MonthNovotel Queenstown LakesideQT QueenstownMillbrook ResortHilton Queenstown Resort & SpaEichardt's Private HotelKamana LakehouseThe Rees HotelSofitel QueenstownQueenstown Park Boutique HotelMatakauri Lodge
Oct 202521.6%9.6%18.9%12.3%11.1%12.1%5.2%4.1%3.5%1.6%
Nov 202518.9%8.4%20%15.9%10.9%12.9%4.6%3.6%3.1%1.7%
Dec 202522.2%9.9%16.1%15.3%12%12.3%4.4%2.9%3.5%1.3%
Jan 202621.5%9.6%18.8%15%11.4%12%4.3%3.4%2.8%1.3%
Feb 202618.7%10.2%24.1%12.9%12%10.4%4.5%3%3%1.1%
Mar 202619.9%13.3%17.4%13.9%11%11.1%4.8%3.8%3.2%1.4%
Apr 202619.2%15.7%16.7%13.6%12%10.8%3.7%3.7%3.1%1.4%
May 202620.1%16.5%14.4%14.2%9.5%11.3%4.9%4.9%3.3%0.98%
Jun 202621.2%17.3%12.4%15%10%11.9%4.1%4.1%2.8%1.3%
Jul 202618.5%15.1%13.2%15.8%13.6%10.3%5.4%3.5%3.5%1.1%
Aug 202614.9%22.2%15.8%15.6%9.9%10.2%4.4%2.9%2.9%1.1%
Sep 202621.1%17.3%15.1%14.6%9.7%9.6%5.1%3.4%2.8%1.3%

How has the Novotel Queenstown Lakeside and QT Queenstown comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Queenstown hotels in September 2026?

2 changes

  1. In September 2026, Novotel Queenstown Lakeside overtook QT Queenstown and 2 others to become the leader among Queenstown hotels in New Zealand, with 21.1% of the searches.

  2. In September 2026, QT Queenstown lost share of searches among Queenstown hotels in New Zealand, from 22.2% to 17.3%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Novotel Queenstown Lakeside’s and QT Queenstown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Novotel Queenstown Lakeside

2 branded search terms

  • novotel queenstown lakeside
  • novotelqueenstownlakeside

QT Queenstown

2 branded search terms

  • qt queenstown
  • qtqueenstown

How the Brand Demand Index is measured

Other head-to-heads among Queenstown hotels

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