Brandwave

Eichardt's Private Hotel vs QT Queenstown:Which is more popular?

In September 2026, QT Queenstown had more branded searches than Eichardt's Private Hotel among Queenstown hotels in New Zealand. QT Queenstown had about 8,100 branded searches, while Eichardt's Private Hotel had 4,560. QT Queenstown made up 17.3% of all Queenstown hotel searches we track, and Eichardt's Private Hotel accounted for 9.7%. When we asked ChatGPT and Google AI Overviews about Queenstown hotels, Eichardt's Private Hotel and QT Queenstown each appeared in two of the three answers. Eichardt's Private Hotel was mentioned before QT Queenstown in two out of three answers.

Among Queenstown hotels in New Zealand in September 2026

Who do people search for more?

QT Queenstown, about 78% more searches than Eichardt's Private Hotel

QT Queenstown 8.1K searchesEichardt's Private Hotel 4.6K searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Eichardt's Private Hotel in 2 of 3QT Queenstown in 2 of 3

Who does AI recommend more?

Eichardt's Private Hotel, named ahead of QT Queenstown in 2 of 3 answers

Eichardt's Private Hotel first in 2QT Queenstown first in 1

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Top Queenstown hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Eichardt's Private Hotel and QT Queenstown were each mentioned in two out of three: in two of the three ChatGPT answers. Eichardt's Private Hotel was listed before QT Queenstown in two out of three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Queenstown hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Eichardt's Private Hotel or QT Queenstown more popular in search?

This chart shows how often people search Google for Eichardt's Private Hotel and QT Queenstown by name. Each line represents a brand's share of searches for all ten Queenstown hotels we track, month by month, from searches in New Zealand.

Eichardt's Private Hotel and QT Queenstown among Queenstown hotels in New Zealand, by month

Share of searches by month for QT Queenstown, Eichardt's Private Hotel. The figures are in the table below the chart.

View monthly share of searches table
MonthNovotel Queenstown LakesideQT QueenstownMillbrook ResortHilton Queenstown Resort & SpaEichardt's Private HotelKamana LakehouseThe Rees HotelSofitel QueenstownQueenstown Park Boutique HotelMatakauri Lodge
Oct 202521.6%9.6%18.9%12.3%11.1%12.1%5.2%4.1%3.5%1.6%
Nov 202518.9%8.4%20%15.9%10.9%12.9%4.6%3.6%3.1%1.7%
Dec 202522.2%9.9%16.1%15.3%12%12.3%4.4%2.9%3.5%1.3%
Jan 202621.5%9.6%18.8%15%11.4%12%4.3%3.4%2.8%1.3%
Feb 202618.7%10.2%24.1%12.9%12%10.4%4.5%3%3%1.1%
Mar 202619.9%13.3%17.4%13.9%11%11.1%4.8%3.8%3.2%1.4%
Apr 202619.2%15.7%16.7%13.6%12%10.8%3.7%3.7%3.1%1.4%
May 202620.1%16.5%14.4%14.2%9.5%11.3%4.9%4.9%3.3%0.98%
Jun 202621.2%17.3%12.4%15%10%11.9%4.1%4.1%2.8%1.3%
Jul 202618.5%15.1%13.2%15.8%13.6%10.3%5.4%3.5%3.5%1.1%
Aug 202614.9%22.2%15.8%15.6%9.9%10.2%4.4%2.9%2.9%1.1%
Sep 202621.1%17.3%15.1%14.6%9.7%9.6%5.1%3.4%2.8%1.3%

How has the Eichardt's Private Hotel and QT Queenstown comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Queenstown hotels in September 2026?

3 changes

  1. In September 2026, Novotel Queenstown Lakeside overtook QT Queenstown and 2 others to become the leader among Queenstown hotels in New Zealand, with 21.1% of the searches.

  2. In September 2026, QT Queenstown lost share of searches among Queenstown hotels in New Zealand, from 22.2% to 17.3%.

  3. In September 2026, Eichardt's Private Hotel rose from 6th to 5th among Queenstown hotels in New Zealand.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Eichardt's Private Hotel’s and QT Queenstown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eichardt's Private Hotel

4 branded search terms

  • eichardt's private hotel
  • eichardts
  • eichardts bar
  • the grille by eichardts

QT Queenstown

2 branded search terms

  • qt queenstown
  • qtqueenstown

How the Brand Demand Index is measured

Other head-to-heads among Queenstown hotels

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