Brandwave

How popular isHilton Queenstown Resort & Spa?

In September 2026, people searched for Hilton Queenstown Resort & Spa by name about 6,860 times in New Zealand, a 21.2% increase from the previous year. These searches made up 14.6% of all New Zealand Queenstown hotel searches, placing Hilton Queenstown Resort & Spa fourth out of ten hotels. When we asked both ChatGPT and Google AI Overviews about Queenstown hotels, Hilton Queenstown Resort & Spa appeared in one of the three answers and was the eighth most recommended of the ten.

Search and AI answers in September 2026

Hilton Queenstown Resort & Spa is the fourth most searched of 10 competitors and the eighth most recommended in AI answers.

  1. Novotel Queenstown LakesideShare of searches 21.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. QT QueenstownShare of searches 17.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  3. Millbrook ResortShare of searches 15.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Hilton Queenstown Resort & SpaShare of searches 14.6%Mentioned in 1 of 3 AI answersPlace in AI recommendations 8th
  5. Eichardt's Private HotelShare of searches 9.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd

+5 more

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Top Queenstown hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Hilton Queenstown Resort & Spa was mentioned in one out of three: in one of the three ChatGPT answers. Hilton Queenstown Resort & Spa is the eighth most recommended of the ten.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Queenstown hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Queenstown hotels compete with Hilton Queenstown Resort & Spa?

Hilton Queenstown Resort & Spa against Queenstown hotels in New Zealand, by month

Share of searches by month for Novotel Queenstown Lakeside, QT Queenstown, Millbrook Resort, Hilton Queenstown Resort & Spa, Eichardt's Private Hotel, Kamana Lakehouse, The Rees Hotel, Sofitel Queenstown, Queenstown Park Boutique Hotel. The figures are in the table below the chart.

View monthly share of searches table
MonthNovotel Queenstown LakesideQT QueenstownMillbrook ResortHilton Queenstown Resort & SpaEichardt's Private HotelKamana LakehouseThe Rees HotelSofitel QueenstownQueenstown Park Boutique HotelMatakauri Lodge
Oct 202521.6%9.6%18.9%12.3%11.1%12.1%5.2%4.1%3.5%1.6%
Nov 202518.9%8.4%20%15.9%10.9%12.9%4.6%3.6%3.1%1.7%
Dec 202522.2%9.9%16.1%15.3%12%12.3%4.4%2.9%3.5%1.3%
Jan 202621.5%9.6%18.8%15%11.4%12%4.3%3.4%2.8%1.3%
Feb 202618.7%10.2%24.1%12.9%12%10.4%4.5%3%3%1.1%
Mar 202619.9%13.3%17.4%13.9%11%11.1%4.8%3.8%3.2%1.4%
Apr 202619.2%15.7%16.7%13.6%12%10.8%3.7%3.7%3.1%1.4%
May 202620.1%16.5%14.4%14.2%9.5%11.3%4.9%4.9%3.3%0.98%
Jun 202621.2%17.3%12.4%15%10%11.9%4.1%4.1%2.8%1.3%
Jul 202618.5%15.1%13.2%15.8%13.6%10.3%5.4%3.5%3.5%1.1%
Aug 202614.9%22.2%15.8%15.6%9.9%10.2%4.4%2.9%2.9%1.1%
Sep 202621.1%17.3%15.1%14.6%9.7%9.6%5.1%3.4%2.8%1.3%

  1. 1.Novotel Queenstown Lakeside

    21.1%

    Moved from 4th to 1st. 9.9K estimated branded searches, +22.2% vs prior month. Share +6.2 points.

  2. 2.QT Queenstown

    17.3%

    Moved from 1st to 2nd. 8.1K estimated branded searches, -33.1% vs prior month. Share -5 points.

  3. 3.Millbrook Resort

    15.1%

    Moved from 2nd to 3rd. 7.1K estimated branded searches, -18% vs prior month. Share -0.8 points.

  4. 4.Hilton Queenstown Resort & Spa

    14.6%

    Moved from 3rd to 4th. 6.9K estimated branded searches, -19.2% vs prior month. Share -1 points.

  5. 5.Eichardt's Private Hotel

    9.7%

    Moved from 6th to 5th. 4.6K estimated branded searches, -15.4% vs prior month. Share -0.2 points.

  6. 6.Kamana Lakehouse

    9.6%

    Moved from 5th to 6th. 4.5K estimated branded searches, -18.4% vs prior month. Share -0.5 points.

  7. 7.The Rees Hotel

    5.1%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share +0.7 points.

  8. 8.Sofitel Queenstown

    3.4%

    Moved from 9th to 8th. 1.6K estimated branded searches, 0% vs prior month. Share +0.5 points.

  9. 9.Queenstown Park Boutique Hotel

    2.8%

    Moved from 8th to 9th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.2 points.

  10. 10.Matakauri Lodge

    1.3%

    Held 10th. 590 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Hilton Queenstown Resort & Spa and its closest rivals

Every comparison with Hilton Queenstown Resort & Spa

9 comparisons

How has branded search demand for Hilton Queenstown Resort & Spa changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hilton Queenstown Resort & Spa in New Zealand rose from 5.7K to 6.9K.
  • Across the 12 months ending September 2026, Hilton Queenstown Resort & Spa’s share of searches among Queenstown hotels in New Zealand increased from 12.3% to 14.6%.
  • Across the 12 months ending September 2026, Hilton Queenstown Resort & Spa’s share of searches among Queenstown hotels in New Zealand peaked at 15.9% in November 2025 and was lowest at 12.3% in October 2025.
  • Across the 12 months ending September 2026, Hilton Queenstown Resort & Spa fell from 3rd to 4th among Queenstown hotels in New Zealand.

How did search popularity change for New Zealand Queenstown hotels in September 2026?

6 changes

  1. In September 2026, Novotel Queenstown Lakeside overtook QT Queenstown and 2 others to become the leader among Queenstown hotels in New Zealand, with 21.1% of the searches.

  2. In September 2026, The Rees Hotel gained share of searches among Queenstown hotels in New Zealand, from 4.4% to 5.1%.

  3. In September 2026, QT Queenstown lost share of searches among Queenstown hotels in New Zealand, from 22.2% to 17.3%.

  4. In September 2026, Hilton Queenstown Resort & Spa lost share of searches among Queenstown hotels in New Zealand, from 15.6% to 14.6%.

  5. In September 2026, Millbrook Resort lost share of searches among Queenstown hotels in New Zealand, from 15.8% to 15.1%.

  6. In September 2026, Kamana Lakehouse lost share of searches among Queenstown hotels in New Zealand, from 10.2% to 9.6%.

How are Hilton Queenstown Resort & Spa’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hilton Queenstown Resort & Spa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hilton queenstown resort & spa
  • hilton queenstown resort spa
  • the hilton queenstown

How the Brand Demand Index is measured

Who owns Hilton Queenstown Resort & Spa?

Hilton Queenstown Resort & Spa is owned by Hilton. Brandwave also tracks Hilton, Hilton Fiji Beach Resort & Spa and Hilton Lake Taupō, owned by the same company, in New Zealand.

Do you work for Hilton Queenstown Resort & Spa? To request corrections or removal please contact us via our support page and we will be happy to assist.

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