How popular isQT Queenstown?
In September 2026, people searched for QT Queenstown by name about 8,100 times in New Zealand, an 84.1% increase from the previous year. These searches made up 17.3% of all New Zealand Queenstown hotel searches, placing QT Queenstown second out of ten hotels. When we asked both ChatGPT and Google AI Overviews about Queenstown hotels, QT Queenstown appeared in two of the three answers and was the third most recommended of the ten.
QT Queenstown is the second most searched of 10 competitors and the third most recommended in AI answers.
Novotel Queenstown LakesideShare of searches 21.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
QT QueenstownShare of searches 17.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
Millbrook ResortShare of searches 15.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Hilton Queenstown Resort & SpaShare of searches 14.6%Mentioned in 1 of 3 AI answersPlace in AI recommendations 8th
Eichardt's Private HotelShare of searches 9.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
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Top Queenstown hotels in ChatGPT and Google AI Overviews
In three ChatGPT questions, QT Queenstown was mentioned in two out of three: in two of the three ChatGPT answers. QT Queenstown is the third most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Rees Hotel3 of 3Named in 3 of 3 ChatGPT answers- QT Queenstown2 of 3Named in 2 of 3 ChatGPT answers
- Eichardt's Private Hotel2 of 3Named in 2 of 3 ChatGPT answers
Sofitel Queenstown2 of 3Named in 2 of 3 ChatGPT answers- Queenstown Park Boutique Hotel2 of 3Named in 2 of 3 ChatGPT answers
- Matakauri Lodge2 of 3Named in 2 of 3 ChatGPT answers
- Hilton Queenstown Resort & Spa1 of 3Named in 1 of 3 ChatGPT answers
- Kamana Lakehouse1 of 3Named in 1 of 3 ChatGPT answers
- Novotel Queenstown Lakeside0 of 3Named in 0 of 3 ChatGPT answers
- Millbrook Resort0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Queenstown hotels
3 answers
Asked ChatGPT
“Which hotel should I book in Queenstown, New Zealand?”
Asked ChatGPT
“What are the best hotels in Queenstown, New Zealand?”
Asked ChatGPT
“What's the best hotel in Queenstown, New Zealand for a lake view stay?”
Searched Google, AI Overview
“queenstown hotels”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“queenstown resort stay”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Queenstown hotels compete with QT Queenstown?
Share of searches by month for Novotel Queenstown Lakeside, QT Queenstown, Millbrook Resort, Hilton Queenstown Resort & Spa, Eichardt's Private Hotel, Kamana Lakehouse, The Rees Hotel, Sofitel Queenstown, Queenstown Park Boutique Hotel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Novotel Queenstown Lakeside | QT Queenstown | Millbrook Resort | Hilton Queenstown Resort & Spa | Eichardt's Private Hotel | Kamana Lakehouse | The Rees Hotel | Sofitel Queenstown | Queenstown Park Boutique Hotel | Matakauri Lodge |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.6% | 9.6% | 18.9% | 12.3% | 11.1% | 12.1% | 5.2% | 4.1% | 3.5% | 1.6% |
| Nov 2025 | 18.9% | 8.4% | 20% | 15.9% | 10.9% | 12.9% | 4.6% | 3.6% | 3.1% | 1.7% |
| Dec 2025 | 22.2% | 9.9% | 16.1% | 15.3% | 12% | 12.3% | 4.4% | 2.9% | 3.5% | 1.3% |
| Jan 2026 | 21.5% | 9.6% | 18.8% | 15% | 11.4% | 12% | 4.3% | 3.4% | 2.8% | 1.3% |
| Feb 2026 | 18.7% | 10.2% | 24.1% | 12.9% | 12% | 10.4% | 4.5% | 3% | 3% | 1.1% |
| Mar 2026 | 19.9% | 13.3% | 17.4% | 13.9% | 11% | 11.1% | 4.8% | 3.8% | 3.2% | 1.4% |
| Apr 2026 | 19.2% | 15.7% | 16.7% | 13.6% | 12% | 10.8% | 3.7% | 3.7% | 3.1% | 1.4% |
| May 2026 | 20.1% | 16.5% | 14.4% | 14.2% | 9.5% | 11.3% | 4.9% | 4.9% | 3.3% | 0.98% |
| Jun 2026 | 21.2% | 17.3% | 12.4% | 15% | 10% | 11.9% | 4.1% | 4.1% | 2.8% | 1.3% |
| Jul 2026 | 18.5% | 15.1% | 13.2% | 15.8% | 13.6% | 10.3% | 5.4% | 3.5% | 3.5% | 1.1% |
| Aug 2026 | 14.9% | 22.2% | 15.8% | 15.6% | 9.9% | 10.2% | 4.4% | 2.9% | 2.9% | 1.1% |
| Sep 2026 | 21.1% | 17.3% | 15.1% | 14.6% | 9.7% | 9.6% | 5.1% | 3.4% | 2.8% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 4th to 1st | 21.1% | 9.9K | +22.2% | +6.2 pointsmoved from 4th to 1st | |
| 2, moved from 1st to 2nd | 17.3% | 8.1K | -33.1% | -5 pointsmoved from 1st to 2nd | |
| 3, moved from 2nd to 3rd | 15.1% | 7.1K | -18% | -0.8 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 14.6% | 6.9K | -19.2% | -1 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 9.7% | 4.6K | -15.4% | -0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 9.6% | 4.5K | -18.4% | -0.5 pointsmoved from 5th to 6th | |
| 7, held 7th | 5.1% | 2.4K | 0% | +0.7 points | |
| 8, moved from 9th to 8th | 3.4% | 1.6K | 0% | +0.5 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 2.8% | 1.3K | -18.8% | -0.2 pointsmoved from 8th to 9th | |
| 10, held 10th | 1.3% | 590 | 0% | +0.2 points |
21.1%
Moved from 4th to 1st. 9.9K estimated branded searches, +22.2% vs prior month. Share +6.2 points.
17.3%
Moved from 1st to 2nd. 8.1K estimated branded searches, -33.1% vs prior month. Share -5 points.
15.1%
Moved from 2nd to 3rd. 7.1K estimated branded searches, -18% vs prior month. Share -0.8 points.
Moved from 3rd to 4th. 6.9K estimated branded searches, -19.2% vs prior month. Share -1 points.
9.7%
Moved from 6th to 5th. 4.6K estimated branded searches, -15.4% vs prior month. Share -0.2 points.
9.6%
Moved from 5th to 6th. 4.5K estimated branded searches, -18.4% vs prior month. Share -0.5 points.
5.1%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share +0.7 points.
3.4%
Moved from 9th to 8th. 1.6K estimated branded searches, 0% vs prior month. Share +0.5 points.
Moved from 8th to 9th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.2 points.
1.3%
Held 10th. 590 estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between QT Queenstown and its closest rivals
- QT Queenstown vs Novotel Queenstown Lakeside: compare popularity
- QT Queenstown vs Millbrook Resort: compare popularity
- QT Queenstown vs Hilton Queenstown Resort & Spa: compare popularity
- QT Queenstown vs Eichardt's Private Hotel: compare popularity
- QT Queenstown vs Kamana Lakehouse: compare popularity
- Compare QT Queenstown with any brand
Every comparison with QT Queenstown
9 comparisons
- Novotel Queenstown Lakeside vs QT Queenstown
- Millbrook Resort vs QT Queenstown
- Hilton Queenstown Resort & Spa vs QT Queenstown
- Eichardt's Private Hotel vs QT Queenstown
- Kamana Lakehouse vs QT Queenstown
- QT Queenstown vs The Rees Hotel
- QT Queenstown vs Sofitel Queenstown
- QT Queenstown vs Queenstown Park Boutique Hotel
- Matakauri Lodge vs QT Queenstown
How has branded search demand for QT Queenstown changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for QT Queenstown in New Zealand rose from 4.4K to 8.1K.
- Across the 12 months ending September 2026, QT Queenstown’s share of searches among Queenstown hotels in New Zealand increased from 9.6% to 17.3%.
- Across the 12 months ending September 2026, QT Queenstown’s share of searches among Queenstown hotels in New Zealand peaked at 22.2% in August 2026 and was lowest at 8.4% in November 2025.
- Across the 12 months ending September 2026, QT Queenstown rose from 6th to 2nd among Queenstown hotels in New Zealand.
How did search popularity change for New Zealand Queenstown hotels in September 2026?
6 changes
In September 2026, Novotel Queenstown Lakeside overtook QT Queenstown and 2 others to become the leader among Queenstown hotels in New Zealand, with 21.1% of the searches.
In September 2026, The Rees Hotel gained share of searches among Queenstown hotels in New Zealand, from 4.4% to 5.1%.
In September 2026, QT Queenstown lost share of searches among Queenstown hotels in New Zealand, from 22.2% to 17.3%.
In September 2026, Hilton Queenstown Resort & Spa lost share of searches among Queenstown hotels in New Zealand, from 15.6% to 14.6%.
In September 2026, Millbrook Resort lost share of searches among Queenstown hotels in New Zealand, from 15.8% to 15.1%.
In September 2026, Kamana Lakehouse lost share of searches among Queenstown hotels in New Zealand, from 10.2% to 9.6%.
How are QT Queenstown’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using QT Queenstown’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- qt queenstown
- qtqueenstown
Who owns QT Queenstown?
QT Queenstown is owned by 
EVT. Brandwave also tracks QT Wellington, 
Rydges Latimer Christchurch and Rydges Wellington, owned by the same company, in New Zealand.
Do you work for QT Queenstown? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is QT Queenstown your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.