QT Queenstown vs Sofitel Queenstown:Which is more popular by branded search in New Zealand?
In August 2026, QT Queenstown had more branded searches than Sofitel Queenstown among queenstown hotels in New Zealand. QT Queenstown was estimated to have 12.1K branded searches compared to Sofitel Queenstown’s 4K, and held an 18.8% Share of Search versus Sofitel Queenstown’s 6.3%.
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Which is more popular in search, QT Queenstown or Sofitel Queenstown?
Compare the Queenstown hotels and resorts visitors book for lake, ski and wedding stays. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for QT Queenstown, Sofitel Queenstown. The figures are in the table below the chart.
View monthly share of search table
| Month | Hilton Queenstown Resort & Spa | QT Queenstown | Novotel Queenstown Lakeside | Millbrook Resort | The Rees Hotel | Kamana Lakehouse | Eichardt's Private Hotel | Sofitel Queenstown |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.8% | 8.1% | 19.6% | 15.9% | 9.8% | 10.4% | 9.4% | 7.1% |
| Nov 2025 | 21.7% | 7% | 17% | 16.6% | 10.8% | 10.9% | 9.1% | 6.9% |
| Dec 2025 | 20.7% | 8.1% | 20% | 13.3% | 11.8% | 10.3% | 9.8% | 6% |
| Jan 2026 | 22.1% | 7.8% | 19.4% | 15.3% | 9.9% | 9.9% | 9.3% | 6.2% |
| Feb 2026 | 18.1% | 8.7% | 17.4% | 20.5% | 9.6% | 9% | 10.2% | 6.4% |
| Mar 2026 | 20.2% | 11.1% | 18.1% | 14.6% | 10.1% | 9.4% | 9.2% | 7.3% |
| Apr 2026 | 19.9% | 13.3% | 17.3% | 14.1% | 7.9% | 9.3% | 10.2% | 8% |
| May 2026 | 22.7% | 13.8% | 18.2% | 12.1% | 7.4% | 9.6% | 8% | 8.3% |
| Jun 2026 | 23.5% | 14.4% | 18.7% | 10.4% | 6.8% | 10.1% | 8.3% | 7.8% |
| Jul 2026 | 21.6% | 12.7% | 16.5% | 11.1% | 10.2% | 8.8% | 11.4% | 7.6% |
| Aug 2026 | 21.5% | 18.8% | 13.5% | 13.4% | 9.4% | 8.7% | 8.4% | 6.3% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the QT Queenstown and Sofitel Queenstown comparison changed over the last 12 months?
3 findings
- QT Queenstown was ahead of Sofitel Queenstown in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, QT Queenstown’s estimated Share of Search among queenstown hotels in New Zealand moved from 8.1% to 18.8%, and its estimated monthly branded searches moved from 4.4K to 12.1K.
- Across the 11 months ending August 2026, Sofitel Queenstown’s estimated Share of Search among queenstown hotels in New Zealand moved from 7.1% to 6.3%, and its estimated monthly branded searches moved from 3.9K to 4K.
How did search popularity change for New Zealand queenstown hotels in August 2026?
2 changes
In August 2026, QT Queenstown overtook Novotel Queenstown Lakeside to rank 2nd among queenstown hotels in New Zealand, at 18.8%.
In August 2026, Sofitel Queenstown lost estimated Share of Search among queenstown hotels in New Zealand, from 7.6% to 6.3%.
How each brand is measured
Brandwave collects information about searches that people make online using QT Queenstown’s and Sofitel Queenstown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
QT Queenstown
2 branded search terms
- qt queenstown
- qtqueenstown
Sofitel Queenstown
4 branded search terms
- sofitel queenstown
- sofitel queenstown hotel & spa
- sofitel queenstown reviews
- sofitelqueenstown
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.