Millbrook Resort vs Novotel Queenstown Lakeside:Which is more popular by branded search in New Zealand?
In August 2026, Millbrook Resort and Novotel Queenstown Lakeside were level on Share of Search among queenstown hotels in New Zealand, with an estimated 8.6K versus 8.7K branded searches, at 13.4% and 13.5% estimated Share of Search.
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Which is more popular in search, Millbrook Resort or Novotel Queenstown Lakeside?
Compare the Queenstown hotels and resorts visitors book for lake, ski and wedding stays. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Novotel Queenstown Lakeside, Millbrook Resort. The figures are in the table below the chart.
View monthly share of search table
| Month | Hilton Queenstown Resort & Spa | QT Queenstown | Novotel Queenstown Lakeside | Millbrook Resort | The Rees Hotel | Kamana Lakehouse | Eichardt's Private Hotel | Sofitel Queenstown |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.8% | 8.1% | 19.6% | 15.9% | 9.8% | 10.4% | 9.4% | 7.1% |
| Nov 2025 | 21.7% | 7% | 17% | 16.6% | 10.8% | 10.9% | 9.1% | 6.9% |
| Dec 2025 | 20.7% | 8.1% | 20% | 13.3% | 11.8% | 10.3% | 9.8% | 6% |
| Jan 2026 | 22.1% | 7.8% | 19.4% | 15.3% | 9.9% | 9.9% | 9.3% | 6.2% |
| Feb 2026 | 18.1% | 8.7% | 17.4% | 20.5% | 9.6% | 9% | 10.2% | 6.4% |
| Mar 2026 | 20.2% | 11.1% | 18.1% | 14.6% | 10.1% | 9.4% | 9.2% | 7.3% |
| Apr 2026 | 19.9% | 13.3% | 17.3% | 14.1% | 7.9% | 9.3% | 10.2% | 8% |
| May 2026 | 22.7% | 13.8% | 18.2% | 12.1% | 7.4% | 9.6% | 8% | 8.3% |
| Jun 2026 | 23.5% | 14.4% | 18.7% | 10.4% | 6.8% | 10.1% | 8.3% | 7.8% |
| Jul 2026 | 21.6% | 12.7% | 16.5% | 11.1% | 10.2% | 8.8% | 11.4% | 7.6% |
| Aug 2026 | 21.5% | 18.8% | 13.5% | 13.4% | 9.4% | 8.7% | 8.4% | 6.3% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Millbrook Resort and Novotel Queenstown Lakeside comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Millbrook Resort took it in February 2026, Novotel Queenstown Lakeside took it in March 2026.
- Across the 11 months ending August 2026, Millbrook Resort’s estimated Share of Search among queenstown hotels in New Zealand moved from 15.9% to 13.4%, and its estimated monthly branded searches moved from 8.7K to 8.6K.
- Across the 11 months ending August 2026, Novotel Queenstown Lakeside’s estimated Share of Search among queenstown hotels in New Zealand moved from 19.6% to 13.5%, and its estimated monthly branded searches moved from 10.7K to 8.7K.
How did search popularity change for New Zealand queenstown hotels in August 2026?
3 changes
In August 2026, QT Queenstown overtook Novotel Queenstown Lakeside to rank 2nd among queenstown hotels in New Zealand, at 18.8%.
In August 2026, Millbrook Resort overtook Eichardt's Private Hotel to rank 4th among queenstown hotels in New Zealand, at 13.4%.
In August 2026, Novotel Queenstown Lakeside lost estimated Share of Search among queenstown hotels in New Zealand, from 16.5% to 13.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Millbrook Resort’s and Novotel Queenstown Lakeside’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Millbrook Resort
7 branded search terms
- millbrook co nz
- millbrook resort
- millbrook resort accommodation
- millbrook resort golf
- millbrook resort near me
- millbrook resort spa
- millbrookresort
Novotel Queenstown Lakeside
4 branded search terms
- novotel queenstown lakeside
- novotel queenstown lakeside marine parade and queenstown
- novotel queenstown lakeside marine parade and queenstown new zealand
- novotelqueenstownlakeside
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