Brandwave

How popular isMillbrook Resort in search?

In August 2026, there were an estimated 8.6K branded searches for Millbrook Resort in New Zealand which held steady over the last 11 months. Millbrook Resort holds 13.4% estimated Share of Search among New Zealand queenstown hotels and is ranked 4th of 8 competitors for search popularity.

Share of Search, August 2026
  1. Hilton Queenstown Resort & Spa21.5%
  2. QT Queenstown18.8%
  3. Novotel Queenstown Lakeside13.5%
  4. Millbrook Resort13.4%
  5. The Rees Hotel9.4%
  6. Kamana Lakehouse8.7%
  7. Eichardt's Private Hotel8.4%
  8. Sofitel Queenstown6.3%
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Which queenstown hotels compete with Millbrook Resort?

Millbrook Resort against queenstown hotels in New Zealand, by month

Share of Search by month for Hilton Queenstown Resort & Spa, QT Queenstown, Novotel Queenstown Lakeside, Millbrook Resort, The Rees Hotel, Kamana Lakehouse, Eichardt's Private Hotel, Sofitel Queenstown. The figures are in the table below the chart.

View monthly share of search table
MonthHilton Queenstown Resort & SpaQT QueenstownNovotel Queenstown LakesideMillbrook ResortThe Rees HotelKamana LakehouseEichardt's Private HotelSofitel Queenstown
Oct 202519.8%8.1%19.6%15.9%9.8%10.4%9.4%7.1%
Nov 202521.7%7%17%16.6%10.8%10.9%9.1%6.9%
Dec 202520.7%8.1%20%13.3%11.8%10.3%9.8%6%
Jan 202622.1%7.8%19.4%15.3%9.9%9.9%9.3%6.2%
Feb 202618.1%8.7%17.4%20.5%9.6%9%10.2%6.4%
Mar 202620.2%11.1%18.1%14.6%10.1%9.4%9.2%7.3%
Apr 202619.9%13.3%17.3%14.1%7.9%9.3%10.2%8%
May 202622.7%13.8%18.2%12.1%7.4%9.6%8%8.3%
Jun 202623.5%14.4%18.7%10.4%6.8%10.1%8.3%7.8%
Jul 202621.6%12.7%16.5%11.1%10.2%8.8%11.4%7.6%
Aug 202621.5%18.8%13.5%13.4%9.4%8.7%8.4%6.3%
Sep 2026————————

  1. 1.Hilton Queenstown Resort & Spa

    21.5%

    held 1st · 13.9K estimated branded searches · +0.51% vs prior month · -0.1 points

  2. 2.QT Queenstown

    18.8%

    moved from 3rd to 2nd · 12.1K estimated branded searches · +49.4% vs prior month · +6.1 points

  3. 3.Novotel Queenstown Lakeside

    13.5%

    moved from 2nd to 3rd · 8.7K estimated branded searches · -17.5% vs prior month · -3 points

  4. 4.Millbrook Resort

    13.4%

    moved from 5th to 4th · 8.6K estimated branded searches · +21.9% vs prior month · +2.3 points

  5. 5.The Rees Hotel

    9.4%

    moved from 6th to 5th · 6K estimated branded searches · -7.7% vs prior month · -0.9 points

  6. 6.Kamana Lakehouse

    8.7%

    moved from 7th to 6th · 5.6K estimated branded searches · -0.18% vs prior month · -0.1 points

  7. 7.Eichardt's Private Hotel

    8.4%

    moved from 4th to 7th · 5.4K estimated branded searches · -26% vs prior month · -3 points

  8. 8.Sofitel Queenstown

    6.3%

    held 8th · 4K estimated branded searches · -16.5% vs prior month · -1.3 points

Compare search popularity between Millbrook Resort and its closest rivals

How has branded search demand for Millbrook Resort changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Millbrook Resort in New Zealand held steady, from 8.7K to 8.6K.
  • Across the 11 months ending August 2026, Millbrook Resort’s estimated Share of Search among queenstown hotels in New Zealand decreased from 15.9% to 13.4%.
  • Across the 11 months ending August 2026, Millbrook Resort’s estimated Share of Search among queenstown hotels in New Zealand peaked at 20.5% in February 2026 and was lowest at 10.4% in June 2026.
  • Across the 11 months ending August 2026, Millbrook Resort fell from 3rd to 4th among queenstown hotels in New Zealand.

How did search popularity change for New Zealand queenstown hotels in August 2026?

  1. In August 2026, QT Queenstown overtook Novotel Queenstown Lakeside to rank 2nd among queenstown hotels in New Zealand, at 18.8%.

  2. In August 2026, Millbrook Resort overtook Eichardt's Private Hotel to rank 4th among queenstown hotels in New Zealand, at 13.4%.

  3. In August 2026, Eichardt's Private Hotel lost estimated Share of Search among queenstown hotels in New Zealand, from 11.4% to 8.4%.

  4. In August 2026, Novotel Queenstown Lakeside lost estimated Share of Search among queenstown hotels in New Zealand, from 16.5% to 13.5%.

  5. In August 2026, Sofitel Queenstown lost estimated Share of Search among queenstown hotels in New Zealand, from 7.6% to 6.3%.

  6. In August 2026, The Rees Hotel lost estimated Share of Search among queenstown hotels in New Zealand, from 10.2% to 9.4%.

How is Millbrook Resort measured?

Brandwave collects information about searches that people make online using Millbrook Resort’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • millbrook co nz
  • millbrook resort
  • millbrook resort accommodation
  • millbrook resort golf
  • millbrook resort near me
  • millbrook resort spa
  • millbrookresort

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How the Brand Demand Index is measured

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