Brandwave

Eichardt's Private Hotel vs Millbrook Resort:Which is more popular by branded search in New Zealand?

In August 2026, Millbrook Resort had more branded searches than Eichardt's Private Hotel among queenstown hotels in New Zealand. Millbrook Resort was estimated to have 8.6K branded searches compared to Eichardt's Private Hotel’s 5.4K, and held a 13.4% Share of Search versus Eichardt's Private Hotel’s 8.4%.

Share of Search among queenstown hotels in New Zealand in August 2026Which is more popular in search, Eichardt's Private Hotel or Millbrook Resort?
Eichardt's Private Hotel8.4%5.4K searches
vs
Millbrook Resort13.4%8.6K searches
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Which is more popular in search, Eichardt's Private Hotel or Millbrook Resort?

Compare the Queenstown hotels and resorts visitors book for lake, ski and wedding stays. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Eichardt's Private Hotel and Millbrook Resort among queenstown hotels in New Zealand, by month

Share of Search by month for Millbrook Resort, Eichardt's Private Hotel. The figures are in the table below the chart.

View monthly share of search table
MonthHilton Queenstown Resort & SpaQT QueenstownNovotel Queenstown LakesideMillbrook ResortThe Rees HotelKamana LakehouseEichardt's Private HotelSofitel Queenstown
Oct 202519.8%8.1%19.6%15.9%9.8%10.4%9.4%7.1%
Nov 202521.7%7%17%16.6%10.8%10.9%9.1%6.9%
Dec 202520.7%8.1%20%13.3%11.8%10.3%9.8%6%
Jan 202622.1%7.8%19.4%15.3%9.9%9.9%9.3%6.2%
Feb 202618.1%8.7%17.4%20.5%9.6%9%10.2%6.4%
Mar 202620.2%11.1%18.1%14.6%10.1%9.4%9.2%7.3%
Apr 202619.9%13.3%17.3%14.1%7.9%9.3%10.2%8%
May 202622.7%13.8%18.2%12.1%7.4%9.6%8%8.3%
Jun 202623.5%14.4%18.7%10.4%6.8%10.1%8.3%7.8%
Jul 202621.6%12.7%16.5%11.1%10.2%8.8%11.4%7.6%
Aug 202621.5%18.8%13.5%13.4%9.4%8.7%8.4%6.3%
Sep 2026————————

How has the Eichardt's Private Hotel and Millbrook Resort comparison changed over the last 12 months?

How did search popularity change for New Zealand queenstown hotels in August 2026?

  1. In August 2026, Millbrook Resort overtook Eichardt's Private Hotel to rank 4th among queenstown hotels in New Zealand, at 13.4%.

  2. In August 2026, Eichardt's Private Hotel lost estimated Share of Search among queenstown hotels in New Zealand, from 11.4% to 8.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Eichardt's Private Hotel’s and Millbrook Resort’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eichardt's Private Hotel

5 branded search terms

  • eichardt's private hotel
  • eichardts
  • eichardts bar
  • eichardts com
  • the grille by eichardts

Millbrook Resort

7 branded search terms

  • millbrook co nz
  • millbrook resort
  • millbrook resort accommodation
  • millbrook resort golf
  • millbrook resort near me
  • millbrook resort spa
  • millbrookresort

How the Brand Demand Index is measured

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