How popular isThe Rees Hotel?
In September 2026, people searched for The Rees Hotel by name about 2,400 times in New Zealand, about the same as the previous year. These searches made up 5.1% of all New Zealand Queenstown hotel searches, placing The Rees Hotel seventh out of ten hotels. When we asked both ChatGPT and Google AI Overviews about Queenstown hotels, The Rees Hotel appeared in all answers and was the fifth most recommended of the ten.
The Rees Hotel is the seventh most searched of 10 competitors and the fifth most recommended in AI answers.
Novotel Queenstown LakesideShare of searches 21.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
QT QueenstownShare of searches 17.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
Millbrook ResortShare of searches 15.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Hilton Queenstown Resort & SpaShare of searches 14.6%Mentioned in 1 of 3 AI answersPlace in AI recommendations 8th
The Rees HotelShare of searches 5.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 5th
Follow The Rees Hotel and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Queenstown hotels in ChatGPT and Google AI Overviews
In three ChatGPT questions, The Rees Hotel appeared in all three answers. The Rees Hotel is the fifth most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Rees Hotel3 of 3Named in 3 of 3 ChatGPT answers
- QT Queenstown2 of 3Named in 2 of 3 ChatGPT answers
Eichardt's Private Hotel2 of 3Named in 2 of 3 ChatGPT answers
Sofitel Queenstown2 of 3Named in 2 of 3 ChatGPT answers- Queenstown Park Boutique Hotel2 of 3Named in 2 of 3 ChatGPT answers
- Matakauri Lodge2 of 3Named in 2 of 3 ChatGPT answers
- Hilton Queenstown Resort & Spa1 of 3Named in 1 of 3 ChatGPT answers
- Kamana Lakehouse1 of 3Named in 1 of 3 ChatGPT answers
- Novotel Queenstown Lakeside0 of 3Named in 0 of 3 ChatGPT answers
- Millbrook Resort0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Queenstown hotels
3 answers
Asked ChatGPT
“Which hotel should I book in Queenstown, New Zealand?”
Asked ChatGPT
“What are the best hotels in Queenstown, New Zealand?”
Asked ChatGPT
“What's the best hotel in Queenstown, New Zealand for a lake view stay?”
Searched Google, AI Overview
“queenstown hotels”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“queenstown resort stay”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Queenstown hotels compete with The Rees Hotel?
Share of searches by month for Novotel Queenstown Lakeside, QT Queenstown, Millbrook Resort, Hilton Queenstown Resort & Spa, Eichardt's Private Hotel, Kamana Lakehouse, The Rees Hotel, Sofitel Queenstown, Queenstown Park Boutique Hotel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Novotel Queenstown Lakeside | QT Queenstown | Millbrook Resort | Hilton Queenstown Resort & Spa | Eichardt's Private Hotel | Kamana Lakehouse | The Rees Hotel | Sofitel Queenstown | Queenstown Park Boutique Hotel | Matakauri Lodge |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.6% | 9.6% | 18.9% | 12.3% | 11.1% | 12.1% | 5.2% | 4.1% | 3.5% | 1.6% |
| Nov 2025 | 18.9% | 8.4% | 20% | 15.9% | 10.9% | 12.9% | 4.6% | 3.6% | 3.1% | 1.7% |
| Dec 2025 | 22.2% | 9.9% | 16.1% | 15.3% | 12% | 12.3% | 4.4% | 2.9% | 3.5% | 1.3% |
| Jan 2026 | 21.5% | 9.6% | 18.8% | 15% | 11.4% | 12% | 4.3% | 3.4% | 2.8% | 1.3% |
| Feb 2026 | 18.7% | 10.2% | 24.1% | 12.9% | 12% | 10.4% | 4.5% | 3% | 3% | 1.1% |
| Mar 2026 | 19.9% | 13.3% | 17.4% | 13.9% | 11% | 11.1% | 4.8% | 3.8% | 3.2% | 1.4% |
| Apr 2026 | 19.2% | 15.7% | 16.7% | 13.6% | 12% | 10.8% | 3.7% | 3.7% | 3.1% | 1.4% |
| May 2026 | 20.1% | 16.5% | 14.4% | 14.2% | 9.5% | 11.3% | 4.9% | 4.9% | 3.3% | 0.98% |
| Jun 2026 | 21.2% | 17.3% | 12.4% | 15% | 10% | 11.9% | 4.1% | 4.1% | 2.8% | 1.3% |
| Jul 2026 | 18.5% | 15.1% | 13.2% | 15.8% | 13.6% | 10.3% | 5.4% | 3.5% | 3.5% | 1.1% |
| Aug 2026 | 14.9% | 22.2% | 15.8% | 15.6% | 9.9% | 10.2% | 4.4% | 2.9% | 2.9% | 1.1% |
| Sep 2026 | 21.1% | 17.3% | 15.1% | 14.6% | 9.7% | 9.6% | 5.1% | 3.4% | 2.8% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 4th to 1st | 21.1% | 9.9K | +22.2% | +6.2 pointsmoved from 4th to 1st | |
| 2, moved from 1st to 2nd | 17.3% | 8.1K | -33.1% | -5 pointsmoved from 1st to 2nd | |
| 3, moved from 2nd to 3rd | 15.1% | 7.1K | -18% | -0.8 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 14.6% | 6.9K | -19.2% | -1 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 9.7% | 4.6K | -15.4% | -0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 9.6% | 4.5K | -18.4% | -0.5 pointsmoved from 5th to 6th | |
| 7, held 7th | 5.1% | 2.4K | 0% | +0.7 points | |
| 8, moved from 9th to 8th | 3.4% | 1.6K | 0% | +0.5 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 2.8% | 1.3K | -18.8% | -0.2 pointsmoved from 8th to 9th | |
| 10, held 10th | 1.3% | 590 | 0% | +0.2 points |
21.1%
Moved from 4th to 1st. 9.9K estimated branded searches, +22.2% vs prior month. Share +6.2 points.
17.3%
Moved from 1st to 2nd. 8.1K estimated branded searches, -33.1% vs prior month. Share -5 points.
15.1%
Moved from 2nd to 3rd. 7.1K estimated branded searches, -18% vs prior month. Share -0.8 points.
Moved from 3rd to 4th. 6.9K estimated branded searches, -19.2% vs prior month. Share -1 points.
9.7%
Moved from 6th to 5th. 4.6K estimated branded searches, -15.4% vs prior month. Share -0.2 points.
9.6%
Moved from 5th to 6th. 4.5K estimated branded searches, -18.4% vs prior month. Share -0.5 points.
5.1%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share +0.7 points.
3.4%
Moved from 9th to 8th. 1.6K estimated branded searches, 0% vs prior month. Share +0.5 points.
Moved from 8th to 9th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.2 points.
1.3%
Held 10th. 590 estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between The Rees Hotel and its closest rivals
- The Rees Hotel vs Hilton Queenstown Resort & Spa: compare popularity
- The Rees Hotel vs Eichardt's Private Hotel: compare popularity
- The Rees Hotel vs Kamana Lakehouse: compare popularity
- The Rees Hotel vs Sofitel Queenstown: compare popularity
- The Rees Hotel vs Queenstown Park Boutique Hotel: compare popularity
- Compare The Rees Hotel with any brand
Every comparison with The Rees Hotel
9 comparisons
- Eichardt's Private Hotel vs The Rees Hotel
- Hilton Queenstown Resort & Spa vs The Rees Hotel
- Kamana Lakehouse vs The Rees Hotel
- Millbrook Resort vs The Rees Hotel
- Novotel Queenstown Lakeside vs The Rees Hotel
- QT Queenstown vs The Rees Hotel
- Sofitel Queenstown vs The Rees Hotel
- Queenstown Park Boutique Hotel vs The Rees Hotel
- Matakauri Lodge vs The Rees Hotel
How has branded search demand for The Rees Hotel changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for The Rees Hotel in New Zealand held steady at 2.4K.
- Across the 12 months ending September 2026, The Rees Hotel’s share of searches among Queenstown hotels in New Zealand peaked at 5.4% in July 2026 and was lowest at 3.7% in April 2026.
How did search popularity change for New Zealand Queenstown hotels in September 2026?
6 changes
In September 2026, Novotel Queenstown Lakeside overtook QT Queenstown and 2 others to become the leader among Queenstown hotels in New Zealand, with 21.1% of the searches.
In September 2026, The Rees Hotel gained share of searches among Queenstown hotels in New Zealand, from 4.4% to 5.1%.
In September 2026, QT Queenstown lost share of searches among Queenstown hotels in New Zealand, from 22.2% to 17.3%.
In September 2026, Hilton Queenstown Resort & Spa lost share of searches among Queenstown hotels in New Zealand, from 15.6% to 14.6%.
In September 2026, Millbrook Resort lost share of searches among Queenstown hotels in New Zealand, from 15.8% to 15.1%.
In September 2026, Kamana Lakehouse lost share of searches among Queenstown hotels in New Zealand, from 10.2% to 9.6%.
How are The Rees Hotel’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using The Rees Hotel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- the rees hotel
- thereeshotel
Do you work for The Rees Hotel? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is The Rees Hotel your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.