Brandwave

Matakauri Lodge vs The Rees Hotel:Which is more popular?

In September 2026, The Rees Hotel had more branded searches than Matakauri Lodge among Queenstown hotels in New Zealand. The Rees Hotel had about 2,400 branded searches, while Matakauri Lodge had 590. The Rees Hotel made up 5.1% of all Queenstown hotel searches we track, and Matakauri Lodge accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about Queenstown hotels, The Rees Hotel appeared in all three answers and Matakauri Lodge in two. Matakauri Lodge was mentioned before The Rees Hotel in two out of three answers.

Among Queenstown hotels in New Zealand in September 2026

Who do people search for more?

The Rees Hotel, about 4 searches for every 1 for Matakauri Lodge

The Rees Hotel 2.4K searchesMatakauri Lodge 590 searches

Who does AI mention more?

The Rees Hotel, mentioned in every answer we collected

The Rees Hotel in 3 of 3Matakauri Lodge in 2 of 3

Who does AI recommend more?

Matakauri Lodge, named ahead of The Rees Hotel in 2 of 3 answers

Matakauri Lodge first in 2The Rees Hotel first in 1

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Top Queenstown hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Rees Hotel appeared in all three answers. Matakauri Lodge was mentioned in two out of three: in two of the three ChatGPT answers. Matakauri Lodge was listed before The Rees Hotel in two out of three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Queenstown hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Matakauri Lodge or The Rees Hotel more popular in search?

This chart shows how often people search Google for Matakauri Lodge and The Rees Hotel by name. Each line represents a brand's share of searches for all ten Queenstown hotels we track, month by month, from searches in New Zealand.

Matakauri Lodge and The Rees Hotel among Queenstown hotels in New Zealand, by month

Share of searches by month for The Rees Hotel, Matakauri Lodge. The figures are in the table below the chart.

View monthly share of searches table
MonthNovotel Queenstown LakesideQT QueenstownMillbrook ResortHilton Queenstown Resort & SpaEichardt's Private HotelKamana LakehouseThe Rees HotelSofitel QueenstownQueenstown Park Boutique HotelMatakauri Lodge
Oct 202521.6%9.6%18.9%12.3%11.1%12.1%5.2%4.1%3.5%1.6%
Nov 202518.9%8.4%20%15.9%10.9%12.9%4.6%3.6%3.1%1.7%
Dec 202522.2%9.9%16.1%15.3%12%12.3%4.4%2.9%3.5%1.3%
Jan 202621.5%9.6%18.8%15%11.4%12%4.3%3.4%2.8%1.3%
Feb 202618.7%10.2%24.1%12.9%12%10.4%4.5%3%3%1.1%
Mar 202619.9%13.3%17.4%13.9%11%11.1%4.8%3.8%3.2%1.4%
Apr 202619.2%15.7%16.7%13.6%12%10.8%3.7%3.7%3.1%1.4%
May 202620.1%16.5%14.4%14.2%9.5%11.3%4.9%4.9%3.3%0.98%
Jun 202621.2%17.3%12.4%15%10%11.9%4.1%4.1%2.8%1.3%
Jul 202618.5%15.1%13.2%15.8%13.6%10.3%5.4%3.5%3.5%1.1%
Aug 202614.9%22.2%15.8%15.6%9.9%10.2%4.4%2.9%2.9%1.1%
Sep 202621.1%17.3%15.1%14.6%9.7%9.6%5.1%3.4%2.8%1.3%

How has the Matakauri Lodge and The Rees Hotel comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Queenstown hotels in September 2026?

2 changes

  1. In September 2026, The Rees Hotel gained share of searches among Queenstown hotels in New Zealand, from 4.4% to 5.1%.

  2. Estimated monthly branded searches for Matakauri Lodge in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Matakauri Lodge’s and The Rees Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Matakauri Lodge

1 branded search term

  • matakauri

The Rees Hotel

2 branded search terms

  • the rees hotel
  • thereeshotel

How the Brand Demand Index is measured

Other head-to-heads among Queenstown hotels

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