Brandwave

Millbrook Resort vs QT Queenstown:Which is more popular?

In September 2026, QT Queenstown had more branded searches than Millbrook Resort among Queenstown hotels in New Zealand. QT Queenstown had about 8,100 branded searches, while Millbrook Resort had 7,060. QT Queenstown made up 17.3% of all Queenstown hotel searches we track, and Millbrook Resort accounted for 15.1%. When we asked ChatGPT and Google AI Overviews about Queenstown hotels, QT Queenstown appeared in two of the three answers and Millbrook Resort in none.

Among Queenstown hotels in New Zealand in September 2026

Who do people search for more?

QT Queenstown, about 15% more searches than Millbrook Resort

QT Queenstown 8.1K searchesMillbrook Resort 7.1K searches

Who does AI mention more?

QT Queenstown, mentioned in 2 of 3 answers, Millbrook Resort in 0

QT Queenstown in 2 of 3Millbrook Resort in 0 of 3

Who does AI recommend more?

QT Queenstown, the only one of the two named

QT Queenstown first in 2Millbrook Resort never named

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Top Queenstown hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, QT Queenstown was mentioned in two out of three: in two of the three ChatGPT answers. Millbrook Resort did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Queenstown hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Millbrook Resort or QT Queenstown more popular in search?

This chart shows how often people search Google for Millbrook Resort and QT Queenstown by name. Each line represents a brand's share of searches for all ten Queenstown hotels we track, month by month, from searches in New Zealand.

Millbrook Resort and QT Queenstown among Queenstown hotels in New Zealand, by month

Share of searches by month for QT Queenstown, Millbrook Resort. The figures are in the table below the chart.

View monthly share of searches table
MonthNovotel Queenstown LakesideQT QueenstownMillbrook ResortHilton Queenstown Resort & SpaEichardt's Private HotelKamana LakehouseThe Rees HotelSofitel QueenstownQueenstown Park Boutique HotelMatakauri Lodge
Oct 202521.6%9.6%18.9%12.3%11.1%12.1%5.2%4.1%3.5%1.6%
Nov 202518.9%8.4%20%15.9%10.9%12.9%4.6%3.6%3.1%1.7%
Dec 202522.2%9.9%16.1%15.3%12%12.3%4.4%2.9%3.5%1.3%
Jan 202621.5%9.6%18.8%15%11.4%12%4.3%3.4%2.8%1.3%
Feb 202618.7%10.2%24.1%12.9%12%10.4%4.5%3%3%1.1%
Mar 202619.9%13.3%17.4%13.9%11%11.1%4.8%3.8%3.2%1.4%
Apr 202619.2%15.7%16.7%13.6%12%10.8%3.7%3.7%3.1%1.4%
May 202620.1%16.5%14.4%14.2%9.5%11.3%4.9%4.9%3.3%0.98%
Jun 202621.2%17.3%12.4%15%10%11.9%4.1%4.1%2.8%1.3%
Jul 202618.5%15.1%13.2%15.8%13.6%10.3%5.4%3.5%3.5%1.1%
Aug 202614.9%22.2%15.8%15.6%9.9%10.2%4.4%2.9%2.9%1.1%
Sep 202621.1%17.3%15.1%14.6%9.7%9.6%5.1%3.4%2.8%1.3%

How has the Millbrook Resort and QT Queenstown comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: QT Queenstown took it in May 2026.
  • Across the 12 months ending September 2026, Millbrook Resort’s share of searches among Queenstown hotels in New Zealand moved from 18.9% to 15.1%, and its estimated monthly branded searches moved from 8.7K to 7.1K.
  • Across the 12 months ending September 2026, QT Queenstown’s share of searches among Queenstown hotels in New Zealand moved from 9.6% to 17.3%, and its estimated monthly branded searches moved from 4.4K to 8.1K.

How did search popularity change for New Zealand Queenstown hotels in September 2026?

3 changes

  1. In September 2026, Novotel Queenstown Lakeside overtook QT Queenstown and 2 others to become the leader among Queenstown hotels in New Zealand, with 21.1% of the searches.

  2. In September 2026, QT Queenstown lost share of searches among Queenstown hotels in New Zealand, from 22.2% to 17.3%.

  3. In September 2026, Millbrook Resort lost share of searches among Queenstown hotels in New Zealand, from 15.8% to 15.1%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Millbrook Resort’s and QT Queenstown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Millbrook Resort

5 branded search terms

  • millbrook resort
  • millbrook resort accommodation
  • millbrook resort golf
  • millbrook resort spa
  • millbrookresort

QT Queenstown

2 branded search terms

  • qt queenstown
  • qtqueenstown

How the Brand Demand Index is measured

Other head-to-heads among Queenstown hotels

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