Brandwave

Hilton Queenstown Resort & Spa vs QT Queenstown:Which is more popular?

In September 2026, QT Queenstown had more branded searches than Hilton Queenstown Resort & Spa among Queenstown hotels in New Zealand. QT Queenstown had about 8,100 branded searches, while Hilton Queenstown Resort & Spa had 6,860. QT Queenstown made up 17.3% of all Queenstown hotel searches we track, and Hilton Queenstown Resort & Spa accounted for 14.6%. When we asked ChatGPT and Google AI Overviews about Queenstown hotels, QT Queenstown appeared in two of the three answers and Hilton Queenstown Resort & Spa in one. QT Queenstown was mentioned before Hilton Queenstown Resort & Spa in every answer that named either.

Among Queenstown hotels in New Zealand in September 2026

Who do people search for more?

QT Queenstown, about 18% more searches than Hilton Queenstown Resort & Spa

QT Queenstown 8.1K searchesHilton Queenstown Resort & Spa 6.9K searches

Who does AI mention more?

QT Queenstown, mentioned in 2 of 3 answers, Hilton Queenstown Resort & Spa in 1

QT Queenstown in 2 of 3Hilton Queenstown Resort & Spa in 1 of 3

Who does AI recommend more?

QT Queenstown, named ahead of Hilton Queenstown Resort & Spa in 2 of 2 answers

QT Queenstown first in 2Hilton Queenstown Resort & Spa never first

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Top Queenstown hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, QT Queenstown was mentioned in two out of three: in two of the three ChatGPT answers. Hilton Queenstown Resort & Spa was mentioned in one out of three: in one of the three ChatGPT answers. QT Queenstown was listed before Hilton Queenstown Resort & Spa in every answer that named either.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Queenstown hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hilton Queenstown Resort & Spa or QT Queenstown more popular in search?

This chart shows how often people search Google for Hilton Queenstown Resort & Spa and QT Queenstown by name. Each line represents a brand's share of searches for all ten Queenstown hotels we track, month by month, from searches in New Zealand.

Hilton Queenstown Resort & Spa and QT Queenstown among Queenstown hotels in New Zealand, by month

Share of searches by month for QT Queenstown, Hilton Queenstown Resort & Spa. The figures are in the table below the chart.

View monthly share of searches table
MonthNovotel Queenstown LakesideQT QueenstownMillbrook ResortHilton Queenstown Resort & SpaEichardt's Private HotelKamana LakehouseThe Rees HotelSofitel QueenstownQueenstown Park Boutique HotelMatakauri Lodge
Oct 202521.6%9.6%18.9%12.3%11.1%12.1%5.2%4.1%3.5%1.6%
Nov 202518.9%8.4%20%15.9%10.9%12.9%4.6%3.6%3.1%1.7%
Dec 202522.2%9.9%16.1%15.3%12%12.3%4.4%2.9%3.5%1.3%
Jan 202621.5%9.6%18.8%15%11.4%12%4.3%3.4%2.8%1.3%
Feb 202618.7%10.2%24.1%12.9%12%10.4%4.5%3%3%1.1%
Mar 202619.9%13.3%17.4%13.9%11%11.1%4.8%3.8%3.2%1.4%
Apr 202619.2%15.7%16.7%13.6%12%10.8%3.7%3.7%3.1%1.4%
May 202620.1%16.5%14.4%14.2%9.5%11.3%4.9%4.9%3.3%0.98%
Jun 202621.2%17.3%12.4%15%10%11.9%4.1%4.1%2.8%1.3%
Jul 202618.5%15.1%13.2%15.8%13.6%10.3%5.4%3.5%3.5%1.1%
Aug 202614.9%22.2%15.8%15.6%9.9%10.2%4.4%2.9%2.9%1.1%
Sep 202621.1%17.3%15.1%14.6%9.7%9.6%5.1%3.4%2.8%1.3%

How has the Hilton Queenstown Resort & Spa and QT Queenstown comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Queenstown hotels in September 2026?

3 changes

  1. In September 2026, Novotel Queenstown Lakeside overtook QT Queenstown and 2 others to become the leader among Queenstown hotels in New Zealand, with 21.1% of the searches.

  2. In September 2026, QT Queenstown lost share of searches among Queenstown hotels in New Zealand, from 22.2% to 17.3%.

  3. In September 2026, Hilton Queenstown Resort & Spa lost share of searches among Queenstown hotels in New Zealand, from 15.6% to 14.6%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Hilton Queenstown Resort & Spa’s and QT Queenstown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hilton Queenstown Resort & Spa

3 branded search terms

  • hilton queenstown resort & spa
  • hilton queenstown resort spa
  • the hilton queenstown

QT Queenstown

2 branded search terms

  • qt queenstown
  • qtqueenstown

How the Brand Demand Index is measured

Other head-to-heads among Queenstown hotels

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