How popular isSofitel Queenstown?
In September 2026, people searched for Sofitel Queenstown by name about 1,600 times in New Zealand, a 15.8% decrease from the previous year. These searches made up 3.4% of all New Zealand Queenstown hotel searches, placing Sofitel Queenstown eighth out of ten hotels. When we asked both ChatGPT and Google AI Overviews about Queenstown hotels, Sofitel Queenstown appeared in two of the three answers and was the fourth most recommended of the ten.
Sofitel Queenstown is the eighth most searched of 10 competitors and the fourth most recommended in AI answers.
Novotel Queenstown LakesideShare of searches 21.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
QT QueenstownShare of searches 17.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
Millbrook ResortShare of searches 15.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Hilton Queenstown Resort & SpaShare of searches 14.6%Mentioned in 1 of 3 AI answersPlace in AI recommendations 8th
Sofitel QueenstownShare of searches 3.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
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Top Queenstown hotels in ChatGPT and Google AI Overviews
In three ChatGPT questions, Sofitel Queenstown was mentioned in two out of three: in two of the three ChatGPT answers. Sofitel Queenstown is the fourth most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Rees Hotel3 of 3Named in 3 of 3 ChatGPT answers- QT Queenstown2 of 3Named in 2 of 3 ChatGPT answers
Eichardt's Private Hotel2 of 3Named in 2 of 3 ChatGPT answers- Sofitel Queenstown2 of 3Named in 2 of 3 ChatGPT answers
- Queenstown Park Boutique Hotel2 of 3Named in 2 of 3 ChatGPT answers
- Matakauri Lodge2 of 3Named in 2 of 3 ChatGPT answers
- Hilton Queenstown Resort & Spa1 of 3Named in 1 of 3 ChatGPT answers
- Kamana Lakehouse1 of 3Named in 1 of 3 ChatGPT answers
- Novotel Queenstown Lakeside0 of 3Named in 0 of 3 ChatGPT answers
- Millbrook Resort0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Queenstown hotels
3 answers
Asked ChatGPT
“Which hotel should I book in Queenstown, New Zealand?”
Asked ChatGPT
“What are the best hotels in Queenstown, New Zealand?”
Asked ChatGPT
“What's the best hotel in Queenstown, New Zealand for a lake view stay?”
Searched Google, AI Overview
“queenstown hotels”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“queenstown resort stay”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Queenstown hotels compete with Sofitel Queenstown?
Share of searches by month for Novotel Queenstown Lakeside, QT Queenstown, Millbrook Resort, Hilton Queenstown Resort & Spa, Eichardt's Private Hotel, Kamana Lakehouse, The Rees Hotel, Sofitel Queenstown, Queenstown Park Boutique Hotel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Novotel Queenstown Lakeside | QT Queenstown | Millbrook Resort | Hilton Queenstown Resort & Spa | Eichardt's Private Hotel | Kamana Lakehouse | The Rees Hotel | Sofitel Queenstown | Queenstown Park Boutique Hotel | Matakauri Lodge |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.6% | 9.6% | 18.9% | 12.3% | 11.1% | 12.1% | 5.2% | 4.1% | 3.5% | 1.6% |
| Nov 2025 | 18.9% | 8.4% | 20% | 15.9% | 10.9% | 12.9% | 4.6% | 3.6% | 3.1% | 1.7% |
| Dec 2025 | 22.2% | 9.9% | 16.1% | 15.3% | 12% | 12.3% | 4.4% | 2.9% | 3.5% | 1.3% |
| Jan 2026 | 21.5% | 9.6% | 18.8% | 15% | 11.4% | 12% | 4.3% | 3.4% | 2.8% | 1.3% |
| Feb 2026 | 18.7% | 10.2% | 24.1% | 12.9% | 12% | 10.4% | 4.5% | 3% | 3% | 1.1% |
| Mar 2026 | 19.9% | 13.3% | 17.4% | 13.9% | 11% | 11.1% | 4.8% | 3.8% | 3.2% | 1.4% |
| Apr 2026 | 19.2% | 15.7% | 16.7% | 13.6% | 12% | 10.8% | 3.7% | 3.7% | 3.1% | 1.4% |
| May 2026 | 20.1% | 16.5% | 14.4% | 14.2% | 9.5% | 11.3% | 4.9% | 4.9% | 3.3% | 0.98% |
| Jun 2026 | 21.2% | 17.3% | 12.4% | 15% | 10% | 11.9% | 4.1% | 4.1% | 2.8% | 1.3% |
| Jul 2026 | 18.5% | 15.1% | 13.2% | 15.8% | 13.6% | 10.3% | 5.4% | 3.5% | 3.5% | 1.1% |
| Aug 2026 | 14.9% | 22.2% | 15.8% | 15.6% | 9.9% | 10.2% | 4.4% | 2.9% | 2.9% | 1.1% |
| Sep 2026 | 21.1% | 17.3% | 15.1% | 14.6% | 9.7% | 9.6% | 5.1% | 3.4% | 2.8% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 4th to 1st | 21.1% | 9.9K | +22.2% | +6.2 pointsmoved from 4th to 1st | |
| 2, moved from 1st to 2nd | 17.3% | 8.1K | -33.1% | -5 pointsmoved from 1st to 2nd | |
| 3, moved from 2nd to 3rd | 15.1% | 7.1K | -18% | -0.8 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 14.6% | 6.9K | -19.2% | -1 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 9.7% | 4.6K | -15.4% | -0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 9.6% | 4.5K | -18.4% | -0.5 pointsmoved from 5th to 6th | |
| 7, held 7th | 5.1% | 2.4K | 0% | +0.7 points | |
| 8, moved from 9th to 8th | 3.4% | 1.6K | 0% | +0.5 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 2.8% | 1.3K | -18.8% | -0.2 pointsmoved from 8th to 9th | |
| 10, held 10th | 1.3% | 590 | 0% | +0.2 points |
21.1%
Moved from 4th to 1st. 9.9K estimated branded searches, +22.2% vs prior month. Share +6.2 points.
17.3%
Moved from 1st to 2nd. 8.1K estimated branded searches, -33.1% vs prior month. Share -5 points.
15.1%
Moved from 2nd to 3rd. 7.1K estimated branded searches, -18% vs prior month. Share -0.8 points.
Moved from 3rd to 4th. 6.9K estimated branded searches, -19.2% vs prior month. Share -1 points.
9.7%
Moved from 6th to 5th. 4.6K estimated branded searches, -15.4% vs prior month. Share -0.2 points.
9.6%
Moved from 5th to 6th. 4.5K estimated branded searches, -18.4% vs prior month. Share -0.5 points.
5.1%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share +0.7 points.
3.4%
Moved from 9th to 8th. 1.6K estimated branded searches, 0% vs prior month. Share +0.5 points.
Moved from 8th to 9th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.2 points.
1.3%
Held 10th. 590 estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Sofitel Queenstown and its closest rivals
- Sofitel Queenstown vs Eichardt's Private Hotel: compare popularity
- Sofitel Queenstown vs Kamana Lakehouse: compare popularity
- Sofitel Queenstown vs The Rees Hotel: compare popularity
- Sofitel Queenstown vs Queenstown Park Boutique Hotel: compare popularity
- Sofitel Queenstown vs Matakauri Lodge: compare popularity
- Compare Sofitel Queenstown with any brand
Every comparison with Sofitel Queenstown
9 comparisons
- Eichardt's Private Hotel vs Sofitel Queenstown
- Hilton Queenstown Resort & Spa vs Sofitel Queenstown
- Kamana Lakehouse vs Sofitel Queenstown
- Millbrook Resort vs Sofitel Queenstown
- Novotel Queenstown Lakeside vs Sofitel Queenstown
- QT Queenstown vs Sofitel Queenstown
- Sofitel Queenstown vs The Rees Hotel
- Queenstown Park Boutique Hotel vs Sofitel Queenstown
- Matakauri Lodge vs Sofitel Queenstown
How has branded search demand for Sofitel Queenstown changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sofitel Queenstown in New Zealand fell from 1.9K to 1.6K.
- Across the 12 months ending September 2026, Sofitel Queenstown’s share of searches among Queenstown hotels in New Zealand decreased from 4.1% to 3.4%.
- Across the 12 months ending September 2026, Sofitel Queenstown’s share of searches among Queenstown hotels in New Zealand peaked at 4.9% in May 2026 and was lowest at 2.9% in December 2025.
How did search popularity change for New Zealand Queenstown hotels in September 2026?
6 changes
In September 2026, Novotel Queenstown Lakeside overtook QT Queenstown and 2 others to become the leader among Queenstown hotels in New Zealand, with 21.1% of the searches.
In September 2026, The Rees Hotel gained share of searches among Queenstown hotels in New Zealand, from 4.4% to 5.1%.
In September 2026, QT Queenstown lost share of searches among Queenstown hotels in New Zealand, from 22.2% to 17.3%.
In September 2026, Hilton Queenstown Resort & Spa lost share of searches among Queenstown hotels in New Zealand, from 15.6% to 14.6%.
In September 2026, Millbrook Resort lost share of searches among Queenstown hotels in New Zealand, from 15.8% to 15.1%.
In September 2026, Kamana Lakehouse lost share of searches among Queenstown hotels in New Zealand, from 10.2% to 9.6%.
How are Sofitel Queenstown’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sofitel Queenstown’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sofitel queenstown
- sofitelqueenstown
Who owns Sofitel Queenstown?
Sofitel Queenstown is owned by 
Accor. Brandwave also tracks Accor, Novotel Auckland Airport, Novotel Christchurch Cathedral Square, Novotel Hamilton Tainui, 
Novotel New Plymouth Taranaki, Novotel Queenstown Lakeside, Novotel Rotorua Lakeside, 
Pullman Auckland, Pullman Rotorua, 
Sofitel Auckland Viaduct Harbour and Sofitel Wellington, owned by the same company, in New Zealand.
Do you work for Sofitel Queenstown? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Sofitel Queenstown your brand?
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