Sofitel Queenstown vs The Rees Hotel:Which is more popular by branded search in New Zealand?
In August 2026, The Rees Hotel had more branded searches than Sofitel Queenstown among queenstown hotels in New Zealand. The Rees Hotel was estimated to have 6K branded searches compared to Sofitel Queenstown’s 4K, and held a 9.4% Share of Search versus Sofitel Queenstown’s 6.3%.
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Which is more popular in search, Sofitel Queenstown or The Rees Hotel?
Compare the Queenstown hotels and resorts visitors book for lake, ski and wedding stays. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Rees Hotel, Sofitel Queenstown. The figures are in the table below the chart.
View monthly share of search table
| Month | Hilton Queenstown Resort & Spa | QT Queenstown | Novotel Queenstown Lakeside | Millbrook Resort | The Rees Hotel | Kamana Lakehouse | Eichardt's Private Hotel | Sofitel Queenstown |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.8% | 8.1% | 19.6% | 15.9% | 9.8% | 10.4% | 9.4% | 7.1% |
| Nov 2025 | 21.7% | 7% | 17% | 16.6% | 10.8% | 10.9% | 9.1% | 6.9% |
| Dec 2025 | 20.7% | 8.1% | 20% | 13.3% | 11.8% | 10.3% | 9.8% | 6% |
| Jan 2026 | 22.1% | 7.8% | 19.4% | 15.3% | 9.9% | 9.9% | 9.3% | 6.2% |
| Feb 2026 | 18.1% | 8.7% | 17.4% | 20.5% | 9.6% | 9% | 10.2% | 6.4% |
| Mar 2026 | 20.2% | 11.1% | 18.1% | 14.6% | 10.1% | 9.4% | 9.2% | 7.3% |
| Apr 2026 | 19.9% | 13.3% | 17.3% | 14.1% | 7.9% | 9.3% | 10.2% | 8% |
| May 2026 | 22.7% | 13.8% | 18.2% | 12.1% | 7.4% | 9.6% | 8% | 8.3% |
| Jun 2026 | 23.5% | 14.4% | 18.7% | 10.4% | 6.8% | 10.1% | 8.3% | 7.8% |
| Jul 2026 | 21.6% | 12.7% | 16.5% | 11.1% | 10.2% | 8.8% | 11.4% | 7.6% |
| Aug 2026 | 21.5% | 18.8% | 13.5% | 13.4% | 9.4% | 8.7% | 8.4% | 6.3% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Sofitel Queenstown and The Rees Hotel comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Sofitel Queenstown took it in April 2026, The Rees Hotel took it in July 2026.
- Across the 11 months ending August 2026, Sofitel Queenstown’s estimated Share of Search among queenstown hotels in New Zealand moved from 7.1% to 6.3%, and its estimated monthly branded searches moved from 3.9K to 4K.
- Across the 11 months ending August 2026, The Rees Hotel’s estimated Share of Search among queenstown hotels in New Zealand moved from 9.8% to 9.4%, and its estimated monthly branded searches moved from 5.3K to 6K.
How did search popularity change for New Zealand queenstown hotels in August 2026?
2 changes
In August 2026, Sofitel Queenstown lost estimated Share of Search among queenstown hotels in New Zealand, from 7.6% to 6.3%.
In August 2026, The Rees Hotel lost estimated Share of Search among queenstown hotels in New Zealand, from 10.2% to 9.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Sofitel Queenstown’s and The Rees Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sofitel Queenstown
4 branded search terms
- sofitel queenstown
- sofitel queenstown hotel & spa
- sofitel queenstown reviews
- sofitelqueenstown
The Rees Hotel
6 branded search terms
- the rees hotel
- the rees hotel luxury apartments & lakeside residences
- the rees hotel near me
- the rees hotel nz
- therees co nz
- thereeshotel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.