Hilton Queenstown Resort & Spa vs Novotel Queenstown Lakeside:Which is more popular by branded search in New Zealand?
In August 2026, Hilton Queenstown Resort & Spa had more branded searches than Novotel Queenstown Lakeside among queenstown hotels in New Zealand. Hilton Queenstown Resort & Spa was estimated to have 13.9K branded searches compared to Novotel Queenstown Lakeside’s 8.7K, and held a 21.5% Share of Search versus Novotel Queenstown Lakeside’s 13.5%.
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Which is more popular in search, Hilton Queenstown Resort & Spa or Novotel Queenstown Lakeside?
Compare the Queenstown hotels and resorts visitors book for lake, ski and wedding stays. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hilton Queenstown Resort & Spa, Novotel Queenstown Lakeside. The figures are in the table below the chart.
View monthly share of search table
| Month | Hilton Queenstown Resort & Spa | QT Queenstown | Novotel Queenstown Lakeside | Millbrook Resort | The Rees Hotel | Kamana Lakehouse | Eichardt's Private Hotel | Sofitel Queenstown |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.8% | 8.1% | 19.6% | 15.9% | 9.8% | 10.4% | 9.4% | 7.1% |
| Nov 2025 | 21.7% | 7% | 17% | 16.6% | 10.8% | 10.9% | 9.1% | 6.9% |
| Dec 2025 | 20.7% | 8.1% | 20% | 13.3% | 11.8% | 10.3% | 9.8% | 6% |
| Jan 2026 | 22.1% | 7.8% | 19.4% | 15.3% | 9.9% | 9.9% | 9.3% | 6.2% |
| Feb 2026 | 18.1% | 8.7% | 17.4% | 20.5% | 9.6% | 9% | 10.2% | 6.4% |
| Mar 2026 | 20.2% | 11.1% | 18.1% | 14.6% | 10.1% | 9.4% | 9.2% | 7.3% |
| Apr 2026 | 19.9% | 13.3% | 17.3% | 14.1% | 7.9% | 9.3% | 10.2% | 8% |
| May 2026 | 22.7% | 13.8% | 18.2% | 12.1% | 7.4% | 9.6% | 8% | 8.3% |
| Jun 2026 | 23.5% | 14.4% | 18.7% | 10.4% | 6.8% | 10.1% | 8.3% | 7.8% |
| Jul 2026 | 21.6% | 12.7% | 16.5% | 11.1% | 10.2% | 8.8% | 11.4% | 7.6% |
| Aug 2026 | 21.5% | 18.8% | 13.5% | 13.4% | 9.4% | 8.7% | 8.4% | 6.3% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Hilton Queenstown Resort & Spa and Novotel Queenstown Lakeside comparison changed over the last 12 months?
3 findings
- Hilton Queenstown Resort & Spa was ahead of Novotel Queenstown Lakeside in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hilton Queenstown Resort & Spa’s estimated Share of Search among queenstown hotels in New Zealand moved from 19.8% to 21.5%, and its estimated monthly branded searches moved from 10.8K to 13.9K.
- Across the 11 months ending August 2026, Novotel Queenstown Lakeside’s estimated Share of Search among queenstown hotels in New Zealand moved from 19.6% to 13.5%, and its estimated monthly branded searches moved from 10.7K to 8.7K.
How did search popularity change for New Zealand queenstown hotels in August 2026?
3 changes
In August 2026, QT Queenstown overtook Novotel Queenstown Lakeside to rank 2nd among queenstown hotels in New Zealand, at 18.8%.
In August 2026, Novotel Queenstown Lakeside lost estimated Share of Search among queenstown hotels in New Zealand, from 16.5% to 13.5%.
Estimated monthly branded searches for Hilton Queenstown Resort & Spa in New Zealand rose 28.4% over 11 measured months, from 10.8K to 13.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hilton Queenstown Resort & Spa’s and Novotel Queenstown Lakeside’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hilton Queenstown Resort & Spa
6 branded search terms
- eforea spa at hilton queenstown
- hilton queenstown nz
- hilton queenstown resort & spa
- hilton queenstown resort & spa peninsula road kawarau heights queenstown
- hilton queenstown resort spa
- the hilton queenstown
Novotel Queenstown Lakeside
4 branded search terms
- novotel queenstown lakeside
- novotel queenstown lakeside marine parade and queenstown
- novotel queenstown lakeside marine parade and queenstown new zealand
- novotelqueenstownlakeside
Put your own brand in this comparison
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