How popular isSofitel Wellington in search?
In August 2026, there were an estimated 4.9K branded searches for Sofitel Wellington in New Zealand which is down 18.8% over the last 11 months. Sofitel Wellington holds 9.5% estimated Share of Search among New Zealand wellington hotels and is ranked 6th of 6 competitors for search popularity.
Rydges Wellington33.6%InterContinental Wellington19.4%
QT Wellington14%
Naumi Hotel Wellington11.8%
Bolton Hotel11.7%
Sofitel Wellington9.5%
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Which wellington hotels compete with Sofitel Wellington?
Share of Search by month for Rydges Wellington, InterContinental Wellington, QT Wellington, Naumi Hotel Wellington, Bolton Hotel, Sofitel Wellington. The figures are in the table below the chart.
View monthly share of search table
| Month | Rydges Wellington | InterContinental Wellington | QT Wellington | Naumi Hotel Wellington | Bolton Hotel | Sofitel Wellington |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 10.9% | 13.6% | 14.7% | 15.5% | 11.9% |
| Nov 2025 | 28.1% | 11.1% | 13.7% | 14.4% | 18.3% | 14.4% |
| Dec 2025 | 30.7% | 12.2% | 12.2% | 12.9% | 16.2% | 15.8% |
| Jan 2026 | 31% | 12.6% | 13.1% | 13.3% | 17% | 12.9% |
| Feb 2026 | 29.9% | 11.7% | 13.9% | 12.7% | 19.4% | 12.4% |
| Mar 2026 | 29.2% | 13.9% | 14.2% | 14.9% | 15.7% | 12% |
| Apr 2026 | 28.8% | 13.5% | 16.5% | 14.3% | 15.3% | 11.6% |
| May 2026 | 30.8% | 14.3% | 15.2% | 13% | 13.8% | 12.8% |
| Jun 2026 | 34.6% | 16.7% | 14.4% | 10.3% | 12.1% | 12% |
| Jul 2026 | 34% | 19.5% | 13.8% | 11.6% | 11.6% | 9.5% |
| Aug 2026 | 33.6% | 19.4% | 14% | 11.8% | 11.7% | 9.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.6% | 17.4K | -0.51% | -0.3 points | |
| 2, held 2nd | 19.4% | 10.1K | 0% | -0.1 points | |
| 3, held 3rd | 14% | 7.3K | +1.5% | +0.1 points | |
| 4, held 4th | 11.8% | 6.1K | +1.8% | +0.2 points | |
| 5, held 5th | 11.7% | 6.1K | +2% | +0.2 points | |
| 6, held 6th | 9.5% | 4.9K | +0.2% | 0 points |
33.6%
held 1st · 17.4K estimated branded searches · -0.51% vs prior month · -0.3 points
19.4%
held 2nd · 10.1K estimated branded searches · 0% vs prior month · -0.1 points
14%
held 3rd · 7.3K estimated branded searches · +1.5% vs prior month · +0.1 points
11.8%
held 4th · 6.1K estimated branded searches · +1.8% vs prior month · +0.2 points
11.7%
held 5th · 6.1K estimated branded searches · +2% vs prior month · +0.2 points
9.5%
held 6th · 4.9K estimated branded searches · +0.2% vs prior month · 0 points
Compare search popularity between Sofitel Wellington and its closest rivals
- Sofitel Wellington vs Rydges Wellington: compare search popularity
- Sofitel Wellington vs QT Wellington: compare search popularity
- Sofitel Wellington vs Naumi Hotel Wellington: compare search popularity
- Sofitel Wellington vs Bolton Hotel: compare search popularity
- Compare Sofitel Wellington with any brand
How has branded search demand for Sofitel Wellington changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sofitel Wellington in New Zealand fell from 6.1K to 4.9K.
- Across the 11 months ending August 2026, Sofitel Wellington’s estimated Share of Search among wellington hotels in New Zealand decreased from 11.9% to 9.5%.
- Across the 11 months ending August 2026, Sofitel Wellington’s estimated Share of Search among wellington hotels in New Zealand peaked at 15.8% in December 2025 and was lowest at 9.5% in August 2026.
- Across the 11 months ending August 2026, Sofitel Wellington fell from 5th to 6th among wellington hotels in New Zealand.
How did search popularity change for New Zealand wellington hotels in August 2026?
4 changes
Sofitel Wellington’s estimated Share of Search among wellington hotels in New Zealand has lost ground for 3 months in a row, from 12.8% to 9.5% in August 2026.
Estimated monthly branded searches for InterContinental Wellington in New Zealand rose 81.1% over 11 measured months, from 5.6K to 10.1K in August 2026.
Estimated monthly branded searches for Bolton Hotel in New Zealand fell 22.8% over 11 measured months, from 7.9K to 6.1K in August 2026.
Estimated monthly branded searches for Naumi Hotel Wellington in New Zealand fell 18.1% over 11 measured months, from 7.5K to 6.1K in August 2026.
How is Sofitel Wellington measured?
Brandwave collects information about searches that people make online using Sofitel Wellington’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- jardin grill sofitel wellington
- sofitel wellington
- sofitel wellington bolton street wellington central wellington
- sofitel wellington hotel
- sofitel wellington restaurant
- sofitel wellington review
- sofitelwellington
Who owns Sofitel Wellington?
Sofitel Wellington is owned by 
Accor. Brandwave also tracks Accor, Novotel Auckland Airport, Novotel Christchurch Cathedral Square, Novotel Hamilton Tainui, 
Novotel Queenstown Lakeside, Novotel Rotorua Lakeside, 
Pullman Auckland, Pullman Rotorua, Sofitel Auckland Viaduct Harbour and 
Sofitel Queenstown, owned by the same company, in New Zealand.
Do you work for Sofitel Wellington? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Sofitel Wellington your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.