Brandwave

Ohtel vs Sofitel Wellington:Which is more popular in New Zealand?

In October 2026, Sofitel Wellington had more branded searches than Ohtel among Wellington hotels in New Zealand. Sofitel Wellington had about 5,640 branded searches, while Ohtel had 1,300. Sofitel Wellington made up 11.9% of all Wellington hotel searches we track, and Ohtel accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about Wellington hotels, Ohtel appeared in all three answers and Sofitel Wellington in one. Ohtel was mentioned before Sofitel Wellington in every answer.

Among Wellington hotels in New Zealand in October 2026

Who do people search for more?

Sofitel Wellington, about 4 searches for every 1 for Ohtel

Sofitel Wellington 5.6K searchesOhtel 1.3K searches

Who does AI mention more?

Ohtel, mentioned in every answer we collected

Ohtel in 3 of 3Sofitel Wellington in 1 of 3

Who does AI recommend more?

Ohtel, named ahead of Sofitel Wellington in every answer

Ohtel first in 3Sofitel Wellington never first

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Top Wellington hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Ohtel appeared in all three answers. Sofitel Wellington was mentioned in one out of three: in one of the three ChatGPT answers. Ohtel was listed before Sofitel Wellington in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ohtel1st
  2. QT Wellington2nd
  3. InterContinental Wellington3rd
  4. The Intrepid Hotel4th
  5. Sofitel Wellington5th
  6. Rydges Wellington–
  7. Naumi Hotel Wellington–
  8. Bolton Hotel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Wellington hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Ohtel or Sofitel Wellington more popular in search?

This chart shows how often people search Google for Ohtel and Sofitel Wellington by name. Each line represents a brand's share of searches for all eight Wellington hotels we track, month by month, from searches in New Zealand.

Ohtel and Sofitel Wellington among Wellington hotels in New Zealand, by month

Share of searches by month for Sofitel Wellington, Ohtel. The figures are in the table below the chart.

View monthly share of searches table
MonthRydges WellingtonNaumi Hotel WellingtonQT WellingtonInterContinental WellingtonSofitel WellingtonBolton HotelOhtelThe Intrepid Hotel
Nov 202527.4%14.7%13.9%11.2%13.9%14%2.7%2.1%
Dec 202529.6%13%12.1%12.2%15.1%12.4%3.5%2.2%
Jan 202630.2%13.4%13.1%12.4%12.5%12.8%3%2.7%
Feb 202628.7%12.9%14.1%11.8%11.9%14.8%3.3%2.5%
Mar 202628.3%15%14.1%14%11.5%11.9%3.2%2%
Apr 202627.6%14.3%16.6%13.6%11.2%11.6%3.2%2%
May 202629.7%13.2%15.3%14.6%12.1%10.2%2.8%2.3%
Jun 202633.7%10.5%14.5%16.9%11.5%8%2.7%2.2%
Jul 202632.9%11.8%14%19.9%9%7.6%2.6%2.2%
Aug 202632.4%11.7%14%19.7%9%7.7%3.1%2.4%
Sep 202631.6%14.4%13.7%15.9%10.8%9.1%2.5%2.1%
Oct 202628.5%15.4%15%14.2%11.9%10%2.7%2.2%

How has branded search for Ohtel and Sofitel Wellington changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington hotels in October 2026?

1 change

  1. In October 2026, Sofitel Wellington gained share of searches among Wellington hotels in New Zealand, from 10.8% to 11.9%.

How are Ohtel’s and Sofitel Wellington’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Ohtel’s and Sofitel Wellington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ohtel

2 branded search terms

  • ohtel
  • ohtel wellington

Sofitel Wellington

4 branded search terms

  • sofitel wellington
  • sofitel wellington hotel
  • sofitel wellington restaurant
  • sofitelwellington

How the Brand Demand Index is measured

Other head-to-heads among Wellington hotels

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