How popular isBolton Hotel?
In October 2026, people searched for Bolton Hotel by name about 4,720 times in New Zealand, a 31.2% decrease from the previous year. These searches made up 10% of all New Zealand Wellington hotel searches, placing Bolton Hotel sixth out of eight hotels. When we asked both ChatGPT and Google AI Overviews about Wellington hotels, Bolton Hotel did not appear in any of the answers.
Bolton Hotel is the sixth most searched of 8 competitors and not named in the AI answers we collected.
Rydges WellingtonShare of searches 28.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Naumi Hotel WellingtonShare of searches 15.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
QT WellingtonShare of searches 15%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
InterContinental WellingtonShare of searches 14.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
Bolton HotelShare of searches 10%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Wellington hotels in ChatGPT and Google AI Overviews
In three ChatGPT questions, Bolton Hotel did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- QT Wellington3 of 3Named in 3 of 3 ChatGPT answers
- InterContinental Wellington3 of 3Named in 3 of 3 ChatGPT answers
Ohtel3 of 3Named in 3 of 3 ChatGPT answers
The Intrepid Hotel2 of 3Named in 2 of 3 ChatGPT answers
Sofitel Wellington1 of 3Named in 1 of 3 ChatGPT answers- Rydges Wellington0 of 3Named in 0 of 3 ChatGPT answers
- Naumi Hotel Wellington0 of 3Named in 0 of 3 ChatGPT answers
- Bolton Hotel0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Wellington hotels
3 answers
Asked ChatGPT
“Which hotel should I book in Wellington, New Zealand?”
Asked ChatGPT
“What are the best hotels in Wellington, New Zealand?”
Asked ChatGPT
“What's the best hotel in Wellington, New Zealand for a weekend trip?”
Searched Google, AI Overview
“wellington hotels”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“cheap hotels wellington”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
How often do people search for Bolton Hotel compared with other New Zealand Wellington hotels?
Share of searches by month for Rydges Wellington, Naumi Hotel Wellington, QT Wellington, InterContinental Wellington, Sofitel Wellington, Bolton Hotel, Ohtel, The Intrepid Hotel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rydges Wellington | Naumi Hotel Wellington | QT Wellington | InterContinental Wellington | Sofitel Wellington | Bolton Hotel | Ohtel | The Intrepid Hotel |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 27.4% | 14.7% | 13.9% | 11.2% | 13.9% | 14% | 2.7% | 2.1% |
| Dec 2025 | 29.6% | 13% | 12.1% | 12.2% | 15.1% | 12.4% | 3.5% | 2.2% |
| Jan 2026 | 30.2% | 13.4% | 13.1% | 12.4% | 12.5% | 12.8% | 3% | 2.7% |
| Feb 2026 | 28.7% | 12.9% | 14.1% | 11.8% | 11.9% | 14.8% | 3.3% | 2.5% |
| Mar 2026 | 28.3% | 15% | 14.1% | 14% | 11.5% | 11.9% | 3.2% | 2% |
| Apr 2026 | 27.6% | 14.3% | 16.6% | 13.6% | 11.2% | 11.6% | 3.2% | 2% |
| May 2026 | 29.7% | 13.2% | 15.3% | 14.6% | 12.1% | 10.2% | 2.8% | 2.3% |
| Jun 2026 | 33.7% | 10.5% | 14.5% | 16.9% | 11.5% | 8% | 2.7% | 2.2% |
| Jul 2026 | 32.9% | 11.8% | 14% | 19.9% | 9% | 7.6% | 2.6% | 2.2% |
| Aug 2026 | 32.4% | 11.7% | 14% | 19.7% | 9% | 7.7% | 3.1% | 2.4% |
| Sep 2026 | 31.6% | 14.4% | 13.7% | 15.9% | 10.8% | 9.1% | 2.5% | 2.1% |
| Oct 2026 | 28.5% | 15.4% | 15% | 14.2% | 11.9% | 10% | 2.7% | 2.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.5% | 13.5K | -17.8% | -3 points | |
| 2, moved from 3rd to 2nd | 15.4% | 7.3K | -2.4% | +1 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 15% | 7.1K | -0.42% | +1.3 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 14.2% | 6.7K | -18.4% | -1.6 pointsmoved from 2nd to 4th | |
| 5, held 5th | 11.9% | 5.6K | 0% | +1.1 points | |
| 6, held 6th | 10% | 4.7K | 0% | +0.9 points | |
| 7, held 7th | 2.7% | 1.3K | 0% | +0.2 points | |
| 8, held 8th | 2.2% | 1.1K | -3.7% | +0.1 points |
28.5%
Held 1st. 13.5K estimated branded searches, -17.8% vs prior month. Share -3 points.
15.4%
Moved from 3rd to 2nd. 7.3K estimated branded searches, -2.4% vs prior month. Share +1 points.
15%
Moved from 4th to 3rd. 7.1K estimated branded searches, -0.42% vs prior month. Share +1.3 points.
14.2%
Moved from 2nd to 4th. 6.7K estimated branded searches, -18.4% vs prior month. Share -1.6 points.
11.9%
Held 5th. 5.6K estimated branded searches, 0% vs prior month. Share +1.1 points.
10%
Held 6th. 4.7K estimated branded searches, 0% vs prior month. Share +0.9 points.
7.
Ohtel2.7%
Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.2%
Held 8th. 1.1K estimated branded searches, -3.7% vs prior month. Share +0.1 points.
Compare popularity between Bolton Hotel and its closest rivals
Every comparison with Bolton Hotel
7 comparisons
How has branded search demand for Bolton Hotel changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Bolton Hotel in New Zealand fell from 6.9K to 4.7K.
- Across the 12 months ending October 2026, Bolton Hotel’s share of searches among Wellington hotels in New Zealand decreased from 14% to 10%.
- Across the 12 months ending October 2026, Bolton Hotel’s share of searches among Wellington hotels in New Zealand peaked at 14.8% in February 2026 and was lowest at 7.6% in July 2026.
- Across the 12 months ending October 2026, Bolton Hotel fell from 3rd to 6th among Wellington hotels in New Zealand.
How did search popularity change for New Zealand Wellington hotels in October 2026?
6 changes
In October 2026, Naumi Hotel Wellington overtook InterContinental Wellington to rank 2nd among Wellington hotels in New Zealand, with 15.4% of the searches.
In October 2026, QT Wellington overtook InterContinental Wellington to rank 3rd among Wellington hotels in New Zealand, with 15% of the searches.
In October 2026, Sofitel Wellington gained share of searches among Wellington hotels in New Zealand, from 10.8% to 11.9%.
In October 2026, Bolton Hotel gained share of searches among Wellington hotels in New Zealand, from 9.1% to 10%.
In October 2026, Rydges Wellington lost share of searches among Wellington hotels in New Zealand, from 31.6% to 28.5%.
In October 2026, InterContinental Wellington lost share of searches among Wellington hotels in New Zealand, from 15.9% to 14.2%.
How are Bolton Hotel’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bolton Hotel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bolton hotel
- boltonhotel
- the bolton hotel
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