Brandwave

Bolton Hotel vs Ohtel:Which is more popular in New Zealand?

In October 2026, Bolton Hotel had more branded searches than Ohtel among Wellington hotels in New Zealand. Bolton Hotel had about 4,720 branded searches, while Ohtel had 1,300. Bolton Hotel made up 10% of all Wellington hotel searches we track, and Ohtel accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about Wellington hotels, Ohtel appeared in all three answers and Bolton Hotel in none.

Among Wellington hotels in New Zealand in October 2026

Who do people search for more?

Bolton Hotel, about 4 searches for every 1 for Ohtel

Bolton Hotel 4.7K searchesOhtel 1.3K searches

Who does AI mention more?

Ohtel, mentioned in every answer we collected

Ohtel in 3 of 3Bolton Hotel in 0 of 3

Who does AI recommend more?

Ohtel, the only one of the two named

Ohtel first in 3Bolton Hotel never named

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Top Wellington hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Ohtel appeared in all three answers. Bolton Hotel did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ohtel1st
  2. QT Wellington2nd
  3. InterContinental Wellington3rd
  4. The Intrepid Hotel4th
  5. Sofitel Wellington5th
  6. Rydges Wellington–
  7. Naumi Hotel Wellington–
  8. Bolton Hotel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Wellington hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Bolton Hotel or Ohtel more popular in search?

This chart shows how often people search Google for Bolton Hotel and Ohtel by name. Each line represents a brand's share of searches for all eight Wellington hotels we track, month by month, from searches in New Zealand.

Bolton Hotel and Ohtel among Wellington hotels in New Zealand, by month

Share of searches by month for Bolton Hotel, Ohtel. The figures are in the table below the chart.

View monthly share of searches table
MonthRydges WellingtonNaumi Hotel WellingtonQT WellingtonInterContinental WellingtonSofitel WellingtonBolton HotelOhtelThe Intrepid Hotel
Nov 202527.4%14.7%13.9%11.2%13.9%14%2.7%2.1%
Dec 202529.6%13%12.1%12.2%15.1%12.4%3.5%2.2%
Jan 202630.2%13.4%13.1%12.4%12.5%12.8%3%2.7%
Feb 202628.7%12.9%14.1%11.8%11.9%14.8%3.3%2.5%
Mar 202628.3%15%14.1%14%11.5%11.9%3.2%2%
Apr 202627.6%14.3%16.6%13.6%11.2%11.6%3.2%2%
May 202629.7%13.2%15.3%14.6%12.1%10.2%2.8%2.3%
Jun 202633.7%10.5%14.5%16.9%11.5%8%2.7%2.2%
Jul 202632.9%11.8%14%19.9%9%7.6%2.6%2.2%
Aug 202632.4%11.7%14%19.7%9%7.7%3.1%2.4%
Sep 202631.6%14.4%13.7%15.9%10.8%9.1%2.5%2.1%
Oct 202628.5%15.4%15%14.2%11.9%10%2.7%2.2%

How has branded search for Bolton Hotel and Ohtel changed in New Zealand over the last 12 months?

3 findings
  • Bolton Hotel was ahead of Ohtel in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Bolton Hotel’s share of searches among Wellington hotels in New Zealand moved from 14% to 10%, and its estimated monthly branded searches moved from 6.9K to 4.7K.
  • Across the 12 months ending October 2026, Ohtel’s share of searches among Wellington hotels in New Zealand held steady at 2.7%, and its estimated monthly branded searches held steady at 1.3K.

How did search popularity change for New Zealand Wellington hotels in October 2026?

1 change

  1. In October 2026, Bolton Hotel gained share of searches among Wellington hotels in New Zealand, from 9.1% to 10%.

How are Bolton Hotel’s and Ohtel’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Bolton Hotel’s and Ohtel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bolton Hotel

3 branded search terms

  • bolton hotel
  • boltonhotel
  • the bolton hotel

Ohtel

2 branded search terms

  • ohtel
  • ohtel wellington

How the Brand Demand Index is measured

Other head-to-heads among Wellington hotels

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