Brandwave

InterContinental Wellington vs Rydges Wellington:Which is more popular in New Zealand?

In October 2026, Rydges Wellington had more branded searches than InterContinental Wellington among Wellington hotels in New Zealand. Rydges Wellington had about 13,500 branded searches, while InterContinental Wellington had 6,740. Rydges Wellington made up 28.5% of all Wellington hotel searches we track, and InterContinental Wellington accounted for 14.2%. When we asked ChatGPT and Google AI Overviews about Wellington hotels, InterContinental Wellington appeared in all three answers and Rydges Wellington in none.

Among Wellington hotels in New Zealand in October 2026

Who do people search for more?

Rydges Wellington, about 2 searches for every 1 for InterContinental Wellington

Rydges Wellington 13.5K searchesInterContinental Wellington 6.7K searches

Who does AI mention more?

InterContinental Wellington, mentioned in every answer we collected

InterContinental Wellington in 3 of 3Rydges Wellington in 0 of 3

Who does AI recommend more?

InterContinental Wellington, the only one of the two named

InterContinental Wellington first in 3Rydges Wellington never named

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Top Wellington hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, InterContinental Wellington appeared in all three answers. Rydges Wellington did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ohtel1st
  2. QT Wellington2nd
  3. InterContinental Wellington3rd
  4. The Intrepid Hotel4th
  5. Sofitel Wellington5th
  6. Rydges Wellington–
  7. Naumi Hotel Wellington–
  8. Bolton Hotel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Wellington hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is InterContinental Wellington or Rydges Wellington more popular in search?

This chart shows how often people search Google for InterContinental Wellington and Rydges Wellington by name. Each line represents a brand's share of searches for all eight Wellington hotels we track, month by month, from searches in New Zealand.

InterContinental Wellington and Rydges Wellington among Wellington hotels in New Zealand, by month

Share of searches by month for Rydges Wellington, InterContinental Wellington. The figures are in the table below the chart.

View monthly share of searches table
MonthRydges WellingtonNaumi Hotel WellingtonQT WellingtonInterContinental WellingtonSofitel WellingtonBolton HotelOhtelThe Intrepid Hotel
Nov 202527.4%14.7%13.9%11.2%13.9%14%2.7%2.1%
Dec 202529.6%13%12.1%12.2%15.1%12.4%3.5%2.2%
Jan 202630.2%13.4%13.1%12.4%12.5%12.8%3%2.7%
Feb 202628.7%12.9%14.1%11.8%11.9%14.8%3.3%2.5%
Mar 202628.3%15%14.1%14%11.5%11.9%3.2%2%
Apr 202627.6%14.3%16.6%13.6%11.2%11.6%3.2%2%
May 202629.7%13.2%15.3%14.6%12.1%10.2%2.8%2.3%
Jun 202633.7%10.5%14.5%16.9%11.5%8%2.7%2.2%
Jul 202632.9%11.8%14%19.9%9%7.6%2.6%2.2%
Aug 202632.4%11.7%14%19.7%9%7.7%3.1%2.4%
Sep 202631.6%14.4%13.7%15.9%10.8%9.1%2.5%2.1%
Oct 202628.5%15.4%15%14.2%11.9%10%2.7%2.2%

How has branded search for InterContinental Wellington and Rydges Wellington changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington hotels in October 2026?

4 changes

  1. In October 2026, Naumi Hotel Wellington overtook InterContinental Wellington to rank 2nd among Wellington hotels in New Zealand, with 15.4% of the searches.

  2. In October 2026, QT Wellington overtook InterContinental Wellington to rank 3rd among Wellington hotels in New Zealand, with 15% of the searches.

  3. In October 2026, Rydges Wellington lost share of searches among Wellington hotels in New Zealand, from 31.6% to 28.5%.

  4. In October 2026, InterContinental Wellington lost share of searches among Wellington hotels in New Zealand, from 15.9% to 14.2%.

How are InterContinental Wellington’s and Rydges Wellington’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using InterContinental Wellington’s and Rydges Wellington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

InterContinental Wellington

3 branded search terms

  • intercontinental wellington pool
  • intercontinentalwellington
  • the intercontinental wellington

Rydges Wellington

8 branded search terms

  • rydges wellington
  • rydges wellington cbd
  • rydges wellington central
  • rydges wellington featherston
  • rydges wellington menu
  • rydges wellington parking
  • rydgeswellington
  • the rydges wellington

How the Brand Demand Index is measured

Other head-to-heads among Wellington hotels

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