Brandwave

Naumi Hotel Wellington vs Sofitel Wellington:Which is more popular in New Zealand?

In October 2026, Naumi Hotel Wellington had more branded searches than Sofitel Wellington among Wellington hotels in New Zealand. Naumi Hotel Wellington had about 7,300 branded searches, while Sofitel Wellington had 5,640. Naumi Hotel Wellington made up 15.4% of all Wellington hotel searches we track, and Sofitel Wellington accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about Wellington hotels, Sofitel Wellington appeared in one of the three answers and Naumi Hotel Wellington in none.

Among Wellington hotels in New Zealand in October 2026

Who do people search for more?

Naumi Hotel Wellington, about 29% more searches than Sofitel Wellington

Naumi Hotel Wellington 7.3K searchesSofitel Wellington 5.6K searches

Who does AI mention more?

Sofitel Wellington, mentioned in 1 of 3 answers, Naumi Hotel Wellington in 0

Sofitel Wellington in 1 of 3Naumi Hotel Wellington in 0 of 3

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Top Wellington hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Sofitel Wellington was mentioned in one out of three: in one of the three ChatGPT answers. Naumi Hotel Wellington did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ohtel1st
  2. QT Wellington2nd
  3. InterContinental Wellington3rd
  4. The Intrepid Hotel4th
  5. Sofitel Wellington5th
  6. Rydges Wellington–
  7. Naumi Hotel Wellington–
  8. Bolton Hotel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Wellington hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Naumi Hotel Wellington or Sofitel Wellington more popular in search?

This chart shows how often people search Google for Naumi Hotel Wellington and Sofitel Wellington by name. Each line represents a brand's share of searches for all eight Wellington hotels we track, month by month, from searches in New Zealand.

Naumi Hotel Wellington and Sofitel Wellington among Wellington hotels in New Zealand, by month

Share of searches by month for Naumi Hotel Wellington, Sofitel Wellington. The figures are in the table below the chart.

View monthly share of searches table
MonthRydges WellingtonNaumi Hotel WellingtonQT WellingtonInterContinental WellingtonSofitel WellingtonBolton HotelOhtelThe Intrepid Hotel
Nov 202527.4%14.7%13.9%11.2%13.9%14%2.7%2.1%
Dec 202529.6%13%12.1%12.2%15.1%12.4%3.5%2.2%
Jan 202630.2%13.4%13.1%12.4%12.5%12.8%3%2.7%
Feb 202628.7%12.9%14.1%11.8%11.9%14.8%3.3%2.5%
Mar 202628.3%15%14.1%14%11.5%11.9%3.2%2%
Apr 202627.6%14.3%16.6%13.6%11.2%11.6%3.2%2%
May 202629.7%13.2%15.3%14.6%12.1%10.2%2.8%2.3%
Jun 202633.7%10.5%14.5%16.9%11.5%8%2.7%2.2%
Jul 202632.9%11.8%14%19.9%9%7.6%2.6%2.2%
Aug 202632.4%11.7%14%19.7%9%7.7%3.1%2.4%
Sep 202631.6%14.4%13.7%15.9%10.8%9.1%2.5%2.1%
Oct 202628.5%15.4%15%14.2%11.9%10%2.7%2.2%

How has branded search for Naumi Hotel Wellington and Sofitel Wellington changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington hotels in October 2026?

2 changes

  1. In October 2026, Naumi Hotel Wellington overtook InterContinental Wellington to rank 2nd among Wellington hotels in New Zealand, with 15.4% of the searches.

  2. In October 2026, Sofitel Wellington gained share of searches among Wellington hotels in New Zealand, from 10.8% to 11.9%.

How are Naumi Hotel Wellington’s and Sofitel Wellington’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Naumi Hotel Wellington’s and Sofitel Wellington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Naumi Hotel Wellington

4 branded search terms

  • hotel naumi wellington
  • naumi hotel wellington
  • naumi wellington
  • naumi wellington hotel

Sofitel Wellington

4 branded search terms

  • sofitel wellington
  • sofitel wellington hotel
  • sofitel wellington restaurant
  • sofitelwellington

How the Brand Demand Index is measured

Other head-to-heads among Wellington hotels

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