Brandwave

How popular isNaumi Hotel Wellington in search?

In August 2026, there were an estimated 6.1K branded searches for Naumi Hotel Wellington in New Zealand which is down 18.1% over the last 11 months. Naumi Hotel Wellington holds 11.8% estimated Share of Search among New Zealand wellington hotels and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Rydges Wellington33.6%
  2. InterContinental Wellington19.4%
  3. QT Wellington14%
  4. Naumi Hotel Wellington11.8%
  5. Bolton Hotel11.7%
  6. Sofitel Wellington9.5%
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Which wellington hotels compete with Naumi Hotel Wellington?

Naumi Hotel Wellington against wellington hotels in New Zealand, by month

Share of Search by month for Rydges Wellington, InterContinental Wellington, QT Wellington, Naumi Hotel Wellington, Bolton Hotel, Sofitel Wellington. The figures are in the table below the chart.

View monthly share of search table
MonthRydges WellingtonInterContinental WellingtonQT WellingtonNaumi Hotel WellingtonBolton HotelSofitel Wellington
Oct 202533.4%10.9%13.6%14.7%15.5%11.9%
Nov 202528.1%11.1%13.7%14.4%18.3%14.4%
Dec 202530.7%12.2%12.2%12.9%16.2%15.8%
Jan 202631%12.6%13.1%13.3%17%12.9%
Feb 202629.9%11.7%13.9%12.7%19.4%12.4%
Mar 202629.2%13.9%14.2%14.9%15.7%12%
Apr 202628.8%13.5%16.5%14.3%15.3%11.6%
May 202630.8%14.3%15.2%13%13.8%12.8%
Jun 202634.6%16.7%14.4%10.3%12.1%12%
Jul 202634%19.5%13.8%11.6%11.6%9.5%
Aug 202633.6%19.4%14%11.8%11.7%9.5%
Sep 2026——————

  1. 1.Rydges Wellington

    33.6%

    held 1st · 17.4K estimated branded searches · -0.51% vs prior month · -0.3 points

  2. 2.InterContinental Wellington

    19.4%

    held 2nd · 10.1K estimated branded searches · 0% vs prior month · -0.1 points

  3. 3.QT Wellington

    14%

    held 3rd · 7.3K estimated branded searches · +1.5% vs prior month · +0.1 points

  4. 4.Naumi Hotel Wellington

    11.8%

    held 4th · 6.1K estimated branded searches · +1.8% vs prior month · +0.2 points

  5. 5.Bolton Hotel

    11.7%

    held 5th · 6.1K estimated branded searches · +2% vs prior month · +0.2 points

  6. 6.Sofitel Wellington

    9.5%

    held 6th · 4.9K estimated branded searches · +0.2% vs prior month · 0 points

Compare search popularity between Naumi Hotel Wellington and its closest rivals

How has branded search demand for Naumi Hotel Wellington changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Naumi Hotel Wellington in New Zealand fell from 7.5K to 6.1K.
  • Across the 11 months ending August 2026, Naumi Hotel Wellington’s estimated Share of Search among wellington hotels in New Zealand decreased from 14.7% to 11.8%.
  • Across the 11 months ending August 2026, Naumi Hotel Wellington’s estimated Share of Search among wellington hotels in New Zealand peaked at 14.9% in March 2026 and was lowest at 10.3% in June 2026.
  • Across the 11 months ending August 2026, Naumi Hotel Wellington fell from 3rd to 4th among wellington hotels in New Zealand.

How did search popularity change for New Zealand wellington hotels in August 2026?

  1. Sofitel Wellington’s estimated Share of Search among wellington hotels in New Zealand has lost ground for 3 months in a row, from 12.8% to 9.5% in August 2026.

  2. Estimated monthly branded searches for InterContinental Wellington in New Zealand rose 81.1% over 11 measured months, from 5.6K to 10.1K in August 2026.

  3. Estimated monthly branded searches for Bolton Hotel in New Zealand fell 22.8% over 11 measured months, from 7.9K to 6.1K in August 2026.

  4. Estimated monthly branded searches for Naumi Hotel Wellington in New Zealand fell 18.1% over 11 measured months, from 7.5K to 6.1K in August 2026.

How is Naumi Hotel Wellington measured?

Brandwave collects information about searches that people make online using Naumi Hotel Wellington’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • hotel naumi wellington
  • naumi hotel wellington
  • naumi hotel wellington nz
  • naumi wellington
  • naumi wellington hotel

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