Bolton Hotel vs Naumi Hotel Wellington:Which is more popular by branded search in New Zealand?
In August 2026, Bolton Hotel and Naumi Hotel Wellington were level on Share of Search among wellington hotels in New Zealand, with an estimated 6.1K branded searches each, at 11.7% and 11.8% estimated Share of Search.
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Which is more popular in search, Bolton Hotel or Naumi Hotel Wellington?
Compare the Wellington hotels visitors book for business, events and weekends away. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Naumi Hotel Wellington, Bolton Hotel. The figures are in the table below the chart.
View monthly share of search table
| Month | Rydges Wellington | InterContinental Wellington | QT Wellington | Naumi Hotel Wellington | Bolton Hotel | Sofitel Wellington |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 10.9% | 13.6% | 14.7% | 15.5% | 11.9% |
| Nov 2025 | 28.1% | 11.1% | 13.7% | 14.4% | 18.3% | 14.4% |
| Dec 2025 | 30.7% | 12.2% | 12.2% | 12.9% | 16.2% | 15.8% |
| Jan 2026 | 31% | 12.6% | 13.1% | 13.3% | 17% | 12.9% |
| Feb 2026 | 29.9% | 11.7% | 13.9% | 12.7% | 19.4% | 12.4% |
| Mar 2026 | 29.2% | 13.9% | 14.2% | 14.9% | 15.7% | 12% |
| Apr 2026 | 28.8% | 13.5% | 16.5% | 14.3% | 15.3% | 11.6% |
| May 2026 | 30.8% | 14.3% | 15.2% | 13% | 13.8% | 12.8% |
| Jun 2026 | 34.6% | 16.7% | 14.4% | 10.3% | 12.1% | 12% |
| Jul 2026 | 34% | 19.5% | 13.8% | 11.6% | 11.6% | 9.5% |
| Aug 2026 | 33.6% | 19.4% | 14% | 11.8% | 11.7% | 9.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bolton Hotel and Naumi Hotel Wellington comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Naumi Hotel Wellington took it in July 2026.
- Across the 11 months ending August 2026, Bolton Hotel’s estimated Share of Search among wellington hotels in New Zealand moved from 15.5% to 11.7%, and its estimated monthly branded searches moved from 7.9K to 6.1K.
- Across the 11 months ending August 2026, Naumi Hotel Wellington’s estimated Share of Search among wellington hotels in New Zealand moved from 14.7% to 11.8%, and its estimated monthly branded searches moved from 7.5K to 6.1K.
How did search popularity change for New Zealand wellington hotels in August 2026?
2 changes
Estimated monthly branded searches for Bolton Hotel in New Zealand fell 22.8% over 11 measured months, from 7.9K to 6.1K in August 2026.
Estimated monthly branded searches for Naumi Hotel Wellington in New Zealand fell 18.1% over 11 measured months, from 7.5K to 6.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bolton Hotel’s and Naumi Hotel Wellington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bolton Hotel
7 branded search terms
- artisan at bolton hotel
- bolton hotel
- bolton hotel near me
- bolton hotel nz
- boltonhotel
- boltonhotel co nz
- the bolton hotel
Naumi Hotel Wellington
5 branded search terms
- hotel naumi wellington
- naumi hotel wellington
- naumi hotel wellington nz
- naumi wellington
- naumi wellington hotel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.