InterContinental Wellington vs Rydges Wellington:Which is more popular by branded search in New Zealand?
In August 2026, Rydges Wellington had more branded searches than InterContinental Wellington among wellington hotels in New Zealand. Rydges Wellington was estimated to have 17.4K branded searches compared to InterContinental Wellington’s 10.1K, and held a 33.6% Share of Search versus InterContinental Wellington’s 19.4%.
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Which is more popular in search, InterContinental Wellington or Rydges Wellington?
Compare the Wellington hotels visitors book for business, events and weekends away. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rydges Wellington, InterContinental Wellington. The figures are in the table below the chart.
View monthly share of search table
| Month | Rydges Wellington | InterContinental Wellington | QT Wellington | Naumi Hotel Wellington | Bolton Hotel | Sofitel Wellington |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 10.9% | 13.6% | 14.7% | 15.5% | 11.9% |
| Nov 2025 | 28.1% | 11.1% | 13.7% | 14.4% | 18.3% | 14.4% |
| Dec 2025 | 30.7% | 12.2% | 12.2% | 12.9% | 16.2% | 15.8% |
| Jan 2026 | 31% | 12.6% | 13.1% | 13.3% | 17% | 12.9% |
| Feb 2026 | 29.9% | 11.7% | 13.9% | 12.7% | 19.4% | 12.4% |
| Mar 2026 | 29.2% | 13.9% | 14.2% | 14.9% | 15.7% | 12% |
| Apr 2026 | 28.8% | 13.5% | 16.5% | 14.3% | 15.3% | 11.6% |
| May 2026 | 30.8% | 14.3% | 15.2% | 13% | 13.8% | 12.8% |
| Jun 2026 | 34.6% | 16.7% | 14.4% | 10.3% | 12.1% | 12% |
| Jul 2026 | 34% | 19.5% | 13.8% | 11.6% | 11.6% | 9.5% |
| Aug 2026 | 33.6% | 19.4% | 14% | 11.8% | 11.7% | 9.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the InterContinental Wellington and Rydges Wellington comparison changed over the last 12 months?
3 findings
- Rydges Wellington was ahead of InterContinental Wellington in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, InterContinental Wellington’s estimated Share of Search among wellington hotels in New Zealand moved from 10.9% to 19.4%, and its estimated monthly branded searches moved from 5.6K to 10.1K.
- Across the 11 months ending August 2026, Rydges Wellington’s estimated Share of Search among wellington hotels in New Zealand moved from 33.4% to 33.6%, and its estimated monthly branded searches moved from 17K to 17.4K.
How did search popularity change for New Zealand wellington hotels in August 2026?
1 change
Estimated monthly branded searches for InterContinental Wellington in New Zealand rose 81.1% over 11 measured months, from 5.6K to 10.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using InterContinental Wellington’s and Rydges Wellington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
InterContinental Wellington
4 branded search terms
- intercontinental wellington pool
- intercontinentalwellington
- the intercontinental wellington
- the lobby lounge at intercontinental wellington
Rydges Wellington
10 branded search terms
- parking near rydges wellington
- rydges wellington
- rydges wellington cbd
- rydges wellington central
- rydges wellington featherston
- rydges wellington featherston street pipitea wellington
- rydges wellington menu
- rydges wellington parking
- rydgeswellington
- the rydges wellington
Put your own brand in this comparison
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