Brandwave

How popular isInterContinental Wellington in search?

In August 2026, there were an estimated 10.1K branded searches for InterContinental Wellington in New Zealand which is up 81.1% over the last 11 months. InterContinental Wellington holds 19.4% estimated Share of Search among New Zealand wellington hotels and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Rydges Wellington33.6%
  2. InterContinental Wellington19.4%
  3. QT Wellington14%
  4. Naumi Hotel Wellington11.8%
  5. Bolton Hotel11.7%
  6. Sofitel Wellington9.5%

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Which wellington hotels compete with InterContinental Wellington?

InterContinental Wellington against wellington hotels in New Zealand, by month

Share of Search by month for Rydges Wellington, InterContinental Wellington, QT Wellington, Naumi Hotel Wellington, Bolton Hotel, Sofitel Wellington. The figures are in the table below the chart.

View monthly share of search table
MonthRydges WellingtonInterContinental WellingtonQT WellingtonNaumi Hotel WellingtonBolton HotelSofitel Wellington
Oct 202533.4%10.9%13.6%14.7%15.5%11.9%
Nov 202528.1%11.1%13.7%14.4%18.3%14.4%
Dec 202530.7%12.2%12.2%12.9%16.2%15.8%
Jan 202631%12.6%13.1%13.3%17%12.9%
Feb 202629.9%11.7%13.9%12.7%19.4%12.4%
Mar 202629.2%13.9%14.2%14.9%15.7%12%
Apr 202628.8%13.5%16.5%14.3%15.3%11.6%
May 202630.8%14.3%15.2%13%13.8%12.8%
Jun 202634.6%16.7%14.4%10.3%12.1%12%
Jul 202634%19.5%13.8%11.6%11.6%9.5%
Aug 202633.6%19.4%14%11.8%11.7%9.5%
Sep 2026——————
  1. held 1st · 17.4K estimated branded searches · -0.51% vs prior month · -0.3 points

  2. held 2nd · 10.1K estimated branded searches · 0% vs prior month · -0.1 points

  3. held 3rd · 7.3K estimated branded searches · +1.5% vs prior month · +0.1 points

  4. held 4th · 6.1K estimated branded searches · +1.8% vs prior month · +0.2 points

  5. held 5th · 6.1K estimated branded searches · +2% vs prior month · +0.2 points

  6. held 6th · 4.9K estimated branded searches · +0.2% vs prior month · 0 points

Compare search popularity between InterContinental Wellington and its closest rivals

How has branded search demand for InterContinental Wellington changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for InterContinental Wellington in New Zealand rose from 5.6K to 10.1K.
  • Across the 11 months ending August 2026, InterContinental Wellington’s estimated Share of Search among wellington hotels in New Zealand increased from 10.9% to 19.4%.
  • Across the 11 months ending August 2026, InterContinental Wellington’s estimated Share of Search among wellington hotels in New Zealand peaked at 19.5% in July 2026 and was lowest at 10.9% in October 2025.
  • Across the 11 months ending August 2026, InterContinental Wellington rose from 6th to 2nd among wellington hotels in New Zealand.

How did search popularity change for New Zealand wellington hotels in August 2026?

  1. Sofitel Wellington’s estimated Share of Search among wellington hotels in New Zealand has lost ground for 3 months in a row, from 12.8% to 9.5% in August 2026.

  2. Estimated monthly branded searches for InterContinental Wellington in New Zealand rose 81.1% over 11 measured months, from 5.6K to 10.1K in August 2026.

  3. Estimated monthly branded searches for Bolton Hotel in New Zealand fell 22.8% over 11 measured months, from 7.9K to 6.1K in August 2026.

  4. Estimated monthly branded searches for Naumi Hotel Wellington in New Zealand fell 18.1% over 11 measured months, from 7.5K to 6.1K in August 2026.

How is InterContinental Wellington measured?

Brandwave collects information about searches that people make online using InterContinental Wellington’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • intercontinental wellington pool
  • intercontinentalwellington
  • the intercontinental wellington
  • the lobby lounge at intercontinental wellington

How the Brand Demand Index is measured

Who owns InterContinental Wellington?

InterContinental Wellington is owned by IHG. Brandwave also tracks IHG, Crowne Plaza Christchurch and InterContinental Fiji Golf Resort & Spa, owned by the same company, in New Zealand.

Do you work for InterContinental Wellington? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is InterContinental Wellington your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.