InterContinental Wellington vs QT Wellington:Which is more popular by branded search in New Zealand?
In August 2026, InterContinental Wellington had more branded searches than QT Wellington among wellington hotels in New Zealand. InterContinental Wellington was estimated to have 10.1K branded searches compared to QT Wellington’s 7.3K, and held a 19.4% Share of Search versus QT Wellington’s 14%.
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Which is more popular in search, InterContinental Wellington or QT Wellington?
Compare the Wellington hotels visitors book for business, events and weekends away. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for InterContinental Wellington, QT Wellington. The figures are in the table below the chart.
View monthly share of search table
| Month | Rydges Wellington | InterContinental Wellington | QT Wellington | Naumi Hotel Wellington | Bolton Hotel | Sofitel Wellington |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 10.9% | 13.6% | 14.7% | 15.5% | 11.9% |
| Nov 2025 | 28.1% | 11.1% | 13.7% | 14.4% | 18.3% | 14.4% |
| Dec 2025 | 30.7% | 12.2% | 12.2% | 12.9% | 16.2% | 15.8% |
| Jan 2026 | 31% | 12.6% | 13.1% | 13.3% | 17% | 12.9% |
| Feb 2026 | 29.9% | 11.7% | 13.9% | 12.7% | 19.4% | 12.4% |
| Mar 2026 | 29.2% | 13.9% | 14.2% | 14.9% | 15.7% | 12% |
| Apr 2026 | 28.8% | 13.5% | 16.5% | 14.3% | 15.3% | 11.6% |
| May 2026 | 30.8% | 14.3% | 15.2% | 13% | 13.8% | 12.8% |
| Jun 2026 | 34.6% | 16.7% | 14.4% | 10.3% | 12.1% | 12% |
| Jul 2026 | 34% | 19.5% | 13.8% | 11.6% | 11.6% | 9.5% |
| Aug 2026 | 33.6% | 19.4% | 14% | 11.8% | 11.7% | 9.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the InterContinental Wellington and QT Wellington comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: InterContinental Wellington took it in December 2025, QT Wellington took it in January 2026, InterContinental Wellington took it in June 2026.
- Across the 11 months ending August 2026, InterContinental Wellington’s estimated Share of Search among wellington hotels in New Zealand moved from 10.9% to 19.4%, and its estimated monthly branded searches moved from 5.6K to 10.1K.
- Across the 11 months ending August 2026, QT Wellington’s estimated Share of Search among wellington hotels in New Zealand moved from 13.6% to 14%, and its estimated monthly branded searches moved from 6.9K to 7.3K.
How did search popularity change for New Zealand wellington hotels in August 2026?
1 change
Estimated monthly branded searches for InterContinental Wellington in New Zealand rose 81.1% over 11 measured months, from 5.6K to 10.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using InterContinental Wellington’s and QT Wellington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
InterContinental Wellington
4 branded search terms
- intercontinental wellington pool
- intercontinentalwellington
- the intercontinental wellington
- the lobby lounge at intercontinental wellington
QT Wellington
9 branded search terms
- hotel qt wellington
- qt wellington
- qt wellington breakfast
- qt wellington new zealand
- qt wellington pool
- qt wellington restaurant
- qt wellington reviews
- qt wellington wellington hotel
- qtwellington
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.