Brandwave

How popular isSofitel Wellington?

In October 2026, people searched for Sofitel Wellington by name about 5,640 times in New Zealand, a 17.1% decrease from the previous year. These searches made up 11.9% of all New Zealand Wellington hotel searches, placing Sofitel Wellington fifth out of eight hotels. When we asked both ChatGPT and Google AI Overviews about Wellington hotels, Sofitel Wellington appeared in one of the three answers and was the fifth most recommended of the eight.

Search and AI answers in October 2026

Sofitel Wellington is the fifth most searched of 8 competitors and the fifth most recommended in the AI answers we collected.

  1. Rydges WellingtonShare of searches 28.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. Naumi Hotel WellingtonShare of searches 15.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. QT WellingtonShare of searches 15%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. InterContinental WellingtonShare of searches 14.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  5. Sofitel WellingtonShare of searches 11.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th

+3 more

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Top Wellington hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Sofitel Wellington was mentioned in one out of three: in one of the three ChatGPT answers. Sofitel Wellington is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ohtel1st
  2. QT Wellington2nd
  3. InterContinental Wellington3rd
  4. The Intrepid Hotel4th
  5. Sofitel Wellington5th
  6. Rydges Wellington–
  7. Naumi Hotel Wellington–
  8. Bolton Hotel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Wellington hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for Sofitel Wellington compared with other New Zealand Wellington hotels?

Sofitel Wellington against Wellington hotels in New Zealand, by month

Share of searches by month for Rydges Wellington, Naumi Hotel Wellington, QT Wellington, InterContinental Wellington, Sofitel Wellington, Bolton Hotel, Ohtel, The Intrepid Hotel. The figures are in the table below the chart.

View monthly share of searches table
MonthRydges WellingtonNaumi Hotel WellingtonQT WellingtonInterContinental WellingtonSofitel WellingtonBolton HotelOhtelThe Intrepid Hotel
Nov 202527.4%14.7%13.9%11.2%13.9%14%2.7%2.1%
Dec 202529.6%13%12.1%12.2%15.1%12.4%3.5%2.2%
Jan 202630.2%13.4%13.1%12.4%12.5%12.8%3%2.7%
Feb 202628.7%12.9%14.1%11.8%11.9%14.8%3.3%2.5%
Mar 202628.3%15%14.1%14%11.5%11.9%3.2%2%
Apr 202627.6%14.3%16.6%13.6%11.2%11.6%3.2%2%
May 202629.7%13.2%15.3%14.6%12.1%10.2%2.8%2.3%
Jun 202633.7%10.5%14.5%16.9%11.5%8%2.7%2.2%
Jul 202632.9%11.8%14%19.9%9%7.6%2.6%2.2%
Aug 202632.4%11.7%14%19.7%9%7.7%3.1%2.4%
Sep 202631.6%14.4%13.7%15.9%10.8%9.1%2.5%2.1%
Oct 202628.5%15.4%15%14.2%11.9%10%2.7%2.2%

  1. 1.Rydges Wellington

    28.5%

    Held 1st. 13.5K estimated branded searches, -17.8% vs prior month. Share -3 points.

  2. 2.Naumi Hotel Wellington

    15.4%

    Moved from 3rd to 2nd. 7.3K estimated branded searches, -2.4% vs prior month. Share +1 points.

  3. 3.QT Wellington

    15%

    Moved from 4th to 3rd. 7.1K estimated branded searches, -0.42% vs prior month. Share +1.3 points.

  4. 4.InterContinental Wellington

    14.2%

    Moved from 2nd to 4th. 6.7K estimated branded searches, -18.4% vs prior month. Share -1.6 points.

  5. 5.Sofitel Wellington

    11.9%

    Held 5th. 5.6K estimated branded searches, 0% vs prior month. Share +1.1 points.

  6. 6.Bolton Hotel

    10%

    Held 6th. 4.7K estimated branded searches, 0% vs prior month. Share +0.9 points.

  7. 7.Ohtel

    2.7%

    Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.The Intrepid Hotel

    2.2%

    Held 8th. 1.1K estimated branded searches, -3.7% vs prior month. Share +0.1 points.

Compare popularity between Sofitel Wellington and its closest rivals

Every comparison with Sofitel Wellington

7 comparisons

How has branded search demand for Sofitel Wellington changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Sofitel Wellington in New Zealand fell from 6.8K to 5.6K.
  • Across the 12 months ending October 2026, Sofitel Wellington’s share of searches among Wellington hotels in New Zealand decreased from 13.9% to 11.9%.
  • Across the 12 months ending October 2026, Sofitel Wellington’s share of searches among Wellington hotels in New Zealand peaked at 15.1% in December 2025 and was lowest at 9% in August 2026.

How did search popularity change for New Zealand Wellington hotels in October 2026?

6 changes

  1. In October 2026, Naumi Hotel Wellington overtook InterContinental Wellington to rank 2nd among Wellington hotels in New Zealand, with 15.4% of the searches.

  2. In October 2026, QT Wellington overtook InterContinental Wellington to rank 3rd among Wellington hotels in New Zealand, with 15% of the searches.

  3. In October 2026, Sofitel Wellington gained share of searches among Wellington hotels in New Zealand, from 10.8% to 11.9%.

  4. In October 2026, Bolton Hotel gained share of searches among Wellington hotels in New Zealand, from 9.1% to 10%.

  5. In October 2026, Rydges Wellington lost share of searches among Wellington hotels in New Zealand, from 31.6% to 28.5%.

  6. In October 2026, InterContinental Wellington lost share of searches among Wellington hotels in New Zealand, from 15.9% to 14.2%.

How are Sofitel Wellington’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Sofitel Wellington’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sofitel wellington
  • sofitel wellington hotel
  • sofitel wellington restaurant
  • sofitelwellington

How the Brand Demand Index is measured

Do you work for Sofitel Wellington? To request corrections or removal please contact us via our support page and we will be happy to assist.

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