How popular isPullman Rotorua in search?
In August 2026, there were an estimated 6.9K branded searches for Pullman Rotorua in New Zealand which is up 10% over the last 11 months. Pullman Rotorua holds 20.2% estimated Share of Search among New Zealand rotorua hotels and is ranked 3rd of 6 competitors for search popularity.
Millennium Hotel Rotorua29.4%- Novotel Rotorua Lakeside24.4%
Pullman Rotorua20.2%
Sudima Lake Rotorua15.8%
Regent of Rotorua5.5%
Prince's Gate Hotel4.7%
Follow Pullman Rotorua and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which rotorua hotels compete with Pullman Rotorua?
Share of Search by month for Millennium Hotel Rotorua, Novotel Rotorua Lakeside, Pullman Rotorua, Sudima Lake Rotorua, Regent of Rotorua, Prince's Gate Hotel. The figures are in the table below the chart.
View monthly share of search table
| Month | Millennium Hotel Rotorua | Novotel Rotorua Lakeside | Pullman Rotorua | Sudima Lake Rotorua | Regent of Rotorua | Prince's Gate Hotel |
|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 24.9% | 18.8% | 16.2% | 7.2% | 3% |
| Nov 2025 | 28% | 28.3% | 18.1% | 15.1% | 8.1% | 2.4% |
| Dec 2025 | 25.1% | 25.2% | 19.9% | 20.3% | 7.2% | 2.2% |
| Jan 2026 | 27.4% | 27.8% | 18.1% | 18.2% | 6.5% | 2% |
| Feb 2026 | 26.9% | 27.1% | 17.8% | 17.8% | 7.8% | 2.7% |
| Mar 2026 | 27.1% | 27.3% | 18.5% | 17.9% | 6.5% | 2.7% |
| Apr 2026 | 26.4% | 26.9% | 20.3% | 17.5% | 6.3% | 2.6% |
| May 2026 | 28.4% | 28.7% | 18.4% | 15.4% | 5.4% | 3.7% |
| Jun 2026 | 25% | 25.2% | 23.7% | 16.4% | 5.7% | 3.9% |
| Jul 2026 | 28.6% | 23.7% | 23% | 15.5% | 5.6% | 3.7% |
| Aug 2026 | 29.4% | 24.4% | 20.2% | 15.8% | 5.5% | 4.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.4% | 10.1K | -18.2% | +0.8 points | |
| 2, held 2nd | 24.4% | 8.4K | -18% | +0.7 points | |
| 3, held 3rd | 20.2% | 6.9K | -30% | -2.8 points | |
| 4, held 4th | 15.8% | 5.4K | -18.6% | +0.4 points | |
| 5, held 5th | 5.5% | 1.9K | -20.8% | 0 points | |
| 6, held 6th | 4.7% | 1.6K | 0% | +1 points |
29.4%
held 1st · 10.1K estimated branded searches · -18.2% vs prior month · +0.8 points
24.4%
held 2nd · 8.4K estimated branded searches · -18% vs prior month · +0.7 points
20.2%
held 3rd · 6.9K estimated branded searches · -30% vs prior month · -2.8 points
15.8%
held 4th · 5.4K estimated branded searches · -18.6% vs prior month · +0.4 points
5.5%
held 5th · 1.9K estimated branded searches · -20.8% vs prior month · 0 points
4.7%
held 6th · 1.6K estimated branded searches · 0% vs prior month · +1 points
Compare search popularity between Pullman Rotorua and its closest rivals
- Pullman Rotorua vs Millennium Hotel Rotorua: compare search popularity
- Pullman Rotorua vs Novotel Rotorua Lakeside: compare search popularity
- Pullman Rotorua vs Sudima Lake Rotorua: compare search popularity
- Pullman Rotorua vs Regent of Rotorua: compare search popularity
- Pullman Rotorua vs Prince's Gate Hotel: compare search popularity
- Compare Pullman Rotorua with any brand
How has branded search demand for Pullman Rotorua changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Pullman Rotorua in New Zealand rose from 6.3K to 6.9K.
- Across the 11 months ending August 2026, Pullman Rotorua’s estimated Share of Search among rotorua hotels in New Zealand increased from 18.8% to 20.2%.
- Across the 11 months ending August 2026, Pullman Rotorua’s estimated Share of Search among rotorua hotels in New Zealand peaked at 23.7% in June 2026 and was lowest at 17.8% in February 2026.
How did search popularity change for New Zealand rotorua hotels in August 2026?
5 changes
In August 2026, Prince's Gate Hotel gained estimated Share of Search among rotorua hotels in New Zealand, from 3.7% to 4.7%.
In August 2026, Millennium Hotel Rotorua gained estimated Share of Search among rotorua hotels in New Zealand, from 28.6% to 29.4%.
In August 2026, Novotel Rotorua Lakeside gained estimated Share of Search among rotorua hotels in New Zealand, from 23.7% to 24.4%.
In August 2026, Pullman Rotorua lost estimated Share of Search among rotorua hotels in New Zealand, from 23% to 20.2%.
Estimated monthly branded searches for Regent of Rotorua in New Zealand fell 21.2% over 11 measured months, from 2.4K to 1.9K in August 2026.
How is Pullman Rotorua measured?
Brandwave collects information about searches that people make online using Pullman Rotorua’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- pullman rotorua
- pullman rotorua arawa street rotorua
- pullman rotorua arawa street rotorua new zealand
- pullman rotorua hotel
- pullman rotorua new zealand
- pullman rotorua nz
- pullman rotorua parking
- pullman rotorua restaurant
- pullman rotorua review
- pullmanrotorua
- the pullman rotorua
Who owns Pullman Rotorua?
Pullman Rotorua is owned by 
Accor. Brandwave also tracks Accor, Novotel Auckland Airport, Novotel Christchurch Cathedral Square, Novotel Hamilton Tainui, 
Novotel Queenstown Lakeside, Novotel Rotorua Lakeside, Pullman Auckland, 
Sofitel Auckland Viaduct Harbour, 
Sofitel Queenstown and Sofitel Wellington, owned by the same company, in New Zealand.
Do you work for Pullman Rotorua? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Pullman Rotorua your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.