Novotel Rotorua Lakeside vs Pullman Rotorua:Which is more popular by branded search in New Zealand?
In August 2026, Novotel Rotorua Lakeside had more branded searches than Pullman Rotorua among rotorua hotels in New Zealand. Novotel Rotorua Lakeside was estimated to have 8.4K branded searches compared to Pullman Rotorua’s 6.9K, and held a 24.4% Share of Search versus Pullman Rotorua’s 20.2%.
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Which is more popular in search, Novotel Rotorua Lakeside or Pullman Rotorua?
Compare the Rotorua hotels and lake resorts visitors stay at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Novotel Rotorua Lakeside, Pullman Rotorua. The figures are in the table below the chart.
View monthly share of search table
| Month | Millennium Hotel Rotorua | Novotel Rotorua Lakeside | Pullman Rotorua | Sudima Lake Rotorua | Regent of Rotorua | Prince's Gate Hotel |
|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 24.9% | 18.8% | 16.2% | 7.2% | 3% |
| Nov 2025 | 28% | 28.3% | 18.1% | 15.1% | 8.1% | 2.4% |
| Dec 2025 | 25.1% | 25.2% | 19.9% | 20.3% | 7.2% | 2.2% |
| Jan 2026 | 27.4% | 27.8% | 18.1% | 18.2% | 6.5% | 2% |
| Feb 2026 | 26.9% | 27.1% | 17.8% | 17.8% | 7.8% | 2.7% |
| Mar 2026 | 27.1% | 27.3% | 18.5% | 17.9% | 6.5% | 2.7% |
| Apr 2026 | 26.4% | 26.9% | 20.3% | 17.5% | 6.3% | 2.6% |
| May 2026 | 28.4% | 28.7% | 18.4% | 15.4% | 5.4% | 3.7% |
| Jun 2026 | 25% | 25.2% | 23.7% | 16.4% | 5.7% | 3.9% |
| Jul 2026 | 28.6% | 23.7% | 23% | 15.5% | 5.6% | 3.7% |
| Aug 2026 | 29.4% | 24.4% | 20.2% | 15.8% | 5.5% | 4.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Novotel Rotorua Lakeside and Pullman Rotorua comparison changed over the last 12 months?
3 findings
- Novotel Rotorua Lakeside was ahead of Pullman Rotorua in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Novotel Rotorua Lakeside’s estimated Share of Search among rotorua hotels in New Zealand moved from 24.9% to 24.4%, and its estimated monthly branded searches moved from 8.3K to 8.4K.
- Across the 11 months ending August 2026, Pullman Rotorua’s estimated Share of Search among rotorua hotels in New Zealand moved from 18.8% to 20.2%, and its estimated monthly branded searches moved from 6.3K to 6.9K.
How did search popularity change for New Zealand rotorua hotels in August 2026?
2 changes
In August 2026, Novotel Rotorua Lakeside gained estimated Share of Search among rotorua hotels in New Zealand, from 23.7% to 24.4%.
In August 2026, Pullman Rotorua lost estimated Share of Search among rotorua hotels in New Zealand, from 23% to 20.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Novotel Rotorua Lakeside’s and Pullman Rotorua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Novotel Rotorua Lakeside
3 branded search terms
- novotel rotorua
- novotel rotorua breakfast
- novotel rotorua lakeside tutanekai street rotorua
Pullman Rotorua
11 branded search terms
- pullman rotorua
- pullman rotorua arawa street rotorua
- pullman rotorua arawa street rotorua new zealand
- pullman rotorua hotel
- pullman rotorua new zealand
- pullman rotorua nz
- pullman rotorua parking
- pullman rotorua restaurant
- pullman rotorua review
- pullmanrotorua
- the pullman rotorua
Put your own brand in this comparison
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