Brandwave

Pullman Rotorua vs Regal Palms Resort:Which is more popular in New Zealand?

In October 2026, Pullman Rotorua had more branded searches than Regal Palms Resort among Rotorua hotels in New Zealand. Pullman Rotorua had about 5,730 branded searches, while Regal Palms Resort had 2,480. Pullman Rotorua made up 17.5% of all Rotorua hotel searches we track, and Regal Palms Resort accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about Rotorua hotels, Pullman Rotorua appeared in all three answers and Regal Palms Resort in two. Pullman Rotorua was mentioned before Regal Palms Resort in every answer.

Among Rotorua hotels in New Zealand in October 2026

Who do people search for more?

Pullman Rotorua, about 2 searches for every 1 for Regal Palms Resort

Pullman Rotorua 5.7K searchesRegal Palms Resort 2.5K searches

Who does AI mention more?

Pullman Rotorua, mentioned in every answer we collected

Pullman Rotorua in 3 of 3Regal Palms Resort in 2 of 3

Who does AI recommend more?

Pullman Rotorua, named ahead of Regal Palms Resort in every answer

Pullman Rotorua first in 3Regal Palms Resort never first

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Top Rotorua hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Pullman Rotorua appeared in all three answers. Regal Palms Resort was mentioned in two out of three: in two of the three ChatGPT answers. Pullman Rotorua was listed before Regal Palms Resort in every answer.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Pullman Rotorua or Regal Palms Resort more popular in search?

This chart shows how often people search Google for Pullman Rotorua and Regal Palms Resort by name. Each line represents a brand's share of searches for all nine Rotorua hotels we track, month by month, from searches in New Zealand.

Pullman Rotorua and Regal Palms Resort among Rotorua hotels in New Zealand, by month

Share of searches by month for Pullman Rotorua, Regal Palms Resort. The figures are in the table below the chart.

View monthly share of searches table
MonthMillennium Hotel RotoruaPullman RotoruaSudima Lake RotoruaNovotel Rotorua LakesideRegal Palms ResortRegent of RotoruaAura AccommodationPrince's Gate HotelBlack Swan Lakeside Boutique Hotel
Nov 202529.9%17.1%16.1%10.8%7.4%8.6%4.8%2.6%2.6%
Dec 202525.8%17.9%20.9%11.4%7.1%7.5%4.9%2.3%2.3%
Jan 202629%16.4%19.2%13%6.9%6.9%4.5%2.1%2.1%
Feb 202628.2%16.9%18.6%10.2%7.8%8.2%4.5%2.8%2.8%
Mar 202628.8%16.8%19.1%10.5%7.5%6.9%4.6%2.9%2.9%
Apr 202627.9%19.8%18.4%12.4%6%6.6%3.6%2.8%2.4%
May 202630.3%18%16.5%13.4%5.3%5.7%3.9%3.9%3%
Jun 202625.5%22.5%16.8%13.7%4.9%5.9%4%4%2.7%
Jul 202629.2%21.6%15.8%13%4.7%5.7%3.8%3.8%2.4%
Aug 202630.2%19.4%16.2%13.3%3.9%5.7%3.9%4.8%2.6%
Sep 202627.9%19.7%15.1%15.2%6.4%5.3%4.4%3.6%2.4%
Oct 202630.6%17.5%16.6%11.2%7.6%7.3%4%3.1%2.2%

How has branded search for Pullman Rotorua and Regal Palms Resort changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua hotels in October 2026?

2 changes

  1. In October 2026, Regal Palms Resort gained share of searches among Rotorua hotels in New Zealand, from 6.4% to 7.6%.

  2. In October 2026, Pullman Rotorua lost share of searches among Rotorua hotels in New Zealand, from 19.7% to 17.5%.

How are Pullman Rotorua’s and Regal Palms Resort’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Pullman Rotorua’s and Regal Palms Resort’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pullman Rotorua

6 branded search terms

  • pullman rotorua
  • pullman rotorua hotel
  • pullman rotorua parking
  • pullman rotorua restaurant
  • pullmanrotorua
  • the pullman rotorua

Regal Palms Resort

2 branded search terms

  • regal palms resort
  • regal palms resort rotorua

How the Brand Demand Index is measured

Other head-to-heads among Rotorua hotels

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