How popular isPullman Rotorua?
In October 2026, people searched for Pullman Rotorua by name about 5,730 times in New Zealand, about the same as the previous year. These searches made up 17.5% of all New Zealand Rotorua hotel searches, placing Pullman Rotorua second out of nine hotels. When we asked both ChatGPT and Google AI Overviews about Rotorua hotels, Pullman Rotorua appeared in all answers and was the most recommended of the nine.
Pullman Rotorua is the second most searched of 9 competitors and the most recommended in the AI answers we collected.
Millennium Hotel RotoruaShare of searches 30.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Pullman RotoruaShare of searches 17.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Sudima Lake RotoruaShare of searches 16.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Novotel Rotorua LakesideShare of searches 11.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Regal Palms ResortShare of searches 7.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
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Top Rotorua hotels in ChatGPT and Google AI Overviews
In three ChatGPT questions, Pullman Rotorua appeared in all three answers. Pullman Rotorua is the most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pullman Rotorua3 of 3Named in 3 of 3 ChatGPT answers
- Black Swan Lakeside Boutique Hotel3 of 3Named in 3 of 3 ChatGPT answers
- Regal Palms Resort2 of 3Named in 2 of 3 ChatGPT answers
Regent of Rotorua2 of 3Named in 2 of 3 ChatGPT answers- Aura Accommodation2 of 3Named in 2 of 3 ChatGPT answers
- Millennium Hotel Rotorua0 of 3Named in 0 of 3 ChatGPT answers
- Sudima Lake Rotorua0 of 3Named in 0 of 3 ChatGPT answers
- Novotel Rotorua Lakeside0 of 3Named in 0 of 3 ChatGPT answers
Prince's Gate Hotel0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Rotorua hotels
3 answers
Asked ChatGPT
“Which hotel should I book in Rotorua, New Zealand?”
Asked ChatGPT
“What are the best hotels in Rotorua, New Zealand?”
Asked ChatGPT
“What's the best hotel in Rotorua, New Zealand for a night stay?”
Searched Google, AI Overview
“rotorua hotels”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“rotorua lake hotel”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Pullman Rotorua compared with other New Zealand Rotorua hotels?
Share of searches by month for Millennium Hotel Rotorua, Pullman Rotorua, Sudima Lake Rotorua, Novotel Rotorua Lakeside, Regal Palms Resort, Regent of Rotorua, Aura Accommodation, Prince's Gate Hotel, Black Swan Lakeside Boutique Hotel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Millennium Hotel Rotorua | Pullman Rotorua | Sudima Lake Rotorua | Novotel Rotorua Lakeside | Regal Palms Resort | Regent of Rotorua | Aura Accommodation | Prince's Gate Hotel | Black Swan Lakeside Boutique Hotel |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 29.9% | 17.1% | 16.1% | 10.8% | 7.4% | 8.6% | 4.8% | 2.6% | 2.6% |
| Dec 2025 | 25.8% | 17.9% | 20.9% | 11.4% | 7.1% | 7.5% | 4.9% | 2.3% | 2.3% |
| Jan 2026 | 29% | 16.4% | 19.2% | 13% | 6.9% | 6.9% | 4.5% | 2.1% | 2.1% |
| Feb 2026 | 28.2% | 16.9% | 18.6% | 10.2% | 7.8% | 8.2% | 4.5% | 2.8% | 2.8% |
| Mar 2026 | 28.8% | 16.8% | 19.1% | 10.5% | 7.5% | 6.9% | 4.6% | 2.9% | 2.9% |
| Apr 2026 | 27.9% | 19.8% | 18.4% | 12.4% | 6% | 6.6% | 3.6% | 2.8% | 2.4% |
| May 2026 | 30.3% | 18% | 16.5% | 13.4% | 5.3% | 5.7% | 3.9% | 3.9% | 3% |
| Jun 2026 | 25.5% | 22.5% | 16.8% | 13.7% | 4.9% | 5.9% | 4% | 4% | 2.7% |
| Jul 2026 | 29.2% | 21.6% | 15.8% | 13% | 4.7% | 5.7% | 3.8% | 3.8% | 2.4% |
| Aug 2026 | 30.2% | 19.4% | 16.2% | 13.3% | 3.9% | 5.7% | 3.9% | 4.8% | 2.6% |
| Sep 2026 | 27.9% | 19.7% | 15.1% | 15.2% | 6.4% | 5.3% | 4.4% | 3.6% | 2.4% |
| Oct 2026 | 30.6% | 17.5% | 16.6% | 11.2% | 7.6% | 7.3% | 4% | 3.1% | 2.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.6% | 10K | -0.79% | +2.6 points | |
| 2, held 2nd | 17.5% | 5.7K | -19.4% | -2.2 points | |
| 3, moved from 4th to 3rd | 16.6% | 5.4K | 0% | +1.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.2% | 3.6K | -33.3% | -4 pointsmoved from 3rd to 4th | |
| 5, held 5th | 7.6% | 2.5K | +7.8% | +1.2 points | |
| 6, held 6th | 7.3% | 2.4K | +26.3% | +2.1 points | |
| 7, held 7th | 4% | 1.3K | -18.8% | -0.5 points | |
| 8, held 8th | 3.1% | 1K | -23.1% | -0.5 points | |
| 9, held 9th | 2.2% | 720 | -18.2% | -0.2 points |
30.6%
Held 1st. 10K estimated branded searches, -0.79% vs prior month. Share +2.6 points.
17.5%
Held 2nd. 5.7K estimated branded searches, -19.4% vs prior month. Share -2.2 points.
16.6%
Moved from 4th to 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +1.5 points.
11.2%
Moved from 3rd to 4th. 3.6K estimated branded searches, -33.3% vs prior month. Share -4 points.
7.6%
Held 5th. 2.5K estimated branded searches, +7.8% vs prior month. Share +1.2 points.
7.3%
Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +2.1 points.
Held 7th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.5 points.
3.1%
Held 8th. 1K estimated branded searches, -23.1% vs prior month. Share -0.5 points.
Held 9th. 720 estimated branded searches, -18.2% vs prior month. Share -0.2 points.
Compare popularity between Pullman Rotorua and its closest rivals
- Pullman Rotorua vs Millennium Hotel Rotorua: compare popularity
- Pullman Rotorua vs Sudima Lake Rotorua: compare popularity
- Pullman Rotorua vs Novotel Rotorua Lakeside: compare popularity
- Pullman Rotorua vs Regal Palms Resort: compare popularity
- Pullman Rotorua vs Regent of Rotorua: compare popularity
- Compare Pullman Rotorua with any brand
Every comparison with Pullman Rotorua
8 comparisons
- Millennium Hotel Rotorua vs Pullman Rotorua
- Pullman Rotorua vs Sudima Lake Rotorua
- Novotel Rotorua Lakeside vs Pullman Rotorua
- Pullman Rotorua vs Regal Palms Resort
- Pullman Rotorua vs Regent of Rotorua
- Aura Accommodation vs Pullman Rotorua
- Prince's Gate Hotel vs Pullman Rotorua
- Black Swan Lakeside Boutique Hotel vs Pullman Rotorua
How has branded search demand for Pullman Rotorua changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Pullman Rotorua in New Zealand held steady, from 5.8K to 5.7K.
- Across the 12 months ending October 2026, Pullman Rotorua’s share of searches among Rotorua hotels in New Zealand peaked at 22.5% in June 2026 and was lowest at 16.4% in January 2026.
How did search popularity change for New Zealand Rotorua hotels in October 2026?
6 changes
In October 2026, Sudima Lake Rotorua overtook Novotel Rotorua Lakeside to rank 3rd among Rotorua hotels in New Zealand, with 16.6% of the searches.
In October 2026, Millennium Hotel Rotorua gained share of searches among Rotorua hotels in New Zealand, from 27.9% to 30.6%.
In October 2026, Regent of Rotorua gained share of searches among Rotorua hotels in New Zealand, from 5.3% to 7.3%.
In October 2026, Regal Palms Resort gained share of searches among Rotorua hotels in New Zealand, from 6.4% to 7.6%.
In October 2026, Novotel Rotorua Lakeside lost share of searches among Rotorua hotels in New Zealand, from 15.2% to 11.2%.
In October 2026, Pullman Rotorua lost share of searches among Rotorua hotels in New Zealand, from 19.7% to 17.5%.
How are Pullman Rotorua’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Pullman Rotorua’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- pullman rotorua
- pullman rotorua hotel
- pullman rotorua parking
- pullman rotorua restaurant
- pullmanrotorua
- the pullman rotorua
Who owns Pullman Rotorua?
Pullman Rotorua is owned by Accor. Brandwave also tracks Accor, Novotel Auckland Airport, Novotel Christchurch Cathedral Square, Novotel Hamilton Tainui, 
Novotel New Plymouth Taranaki, 
Novotel Queenstown Lakeside, Novotel Rotorua Lakeside, Pullman Auckland, 
Sofitel Auckland Viaduct Harbour, 
Sofitel Queenstown and Sofitel Wellington, owned by the same company, in New Zealand.
Do you work for Pullman Rotorua? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Pullman Rotorua your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.