How popular isSudima Lake Rotorua?
In October 2026, people searched for Sudima Lake Rotorua by name about 5,440 times in New Zealand, about the same as the previous year. These searches made up 16.6% of all New Zealand Rotorua hotel searches, placing Sudima Lake Rotorua third out of nine hotels. When we asked both ChatGPT and Google AI Overviews about Rotorua hotels, Sudima Lake Rotorua did not appear in any of the answers.
Sudima Lake Rotorua is the third most searched of 9 competitors and not named in the AI answers we collected.
Millennium Hotel RotoruaShare of searches 30.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Pullman RotoruaShare of searches 17.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Sudima Lake RotoruaShare of searches 16.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Novotel Rotorua LakesideShare of searches 11.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Regal Palms ResortShare of searches 7.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
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Top Rotorua hotels in ChatGPT and Google AI Overviews
In three ChatGPT questions, Sudima Lake Rotorua did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pullman Rotorua3 of 3Named in 3 of 3 ChatGPT answers
- Black Swan Lakeside Boutique Hotel3 of 3Named in 3 of 3 ChatGPT answers
- Regal Palms Resort2 of 3Named in 2 of 3 ChatGPT answers
Regent of Rotorua2 of 3Named in 2 of 3 ChatGPT answers- Aura Accommodation2 of 3Named in 2 of 3 ChatGPT answers
- Millennium Hotel Rotorua0 of 3Named in 0 of 3 ChatGPT answers
- Sudima Lake Rotorua0 of 3Named in 0 of 3 ChatGPT answers
- Novotel Rotorua Lakeside0 of 3Named in 0 of 3 ChatGPT answers
Prince's Gate Hotel0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Rotorua hotels
3 answers
Asked ChatGPT
“Which hotel should I book in Rotorua, New Zealand?”
Asked ChatGPT
“What are the best hotels in Rotorua, New Zealand?”
Asked ChatGPT
“What's the best hotel in Rotorua, New Zealand for a night stay?”
Searched Google, AI Overview
“rotorua hotels”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“rotorua lake hotel”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Sudima Lake Rotorua compared with other New Zealand Rotorua hotels?
Share of searches by month for Millennium Hotel Rotorua, Pullman Rotorua, Sudima Lake Rotorua, Novotel Rotorua Lakeside, Regal Palms Resort, Regent of Rotorua, Aura Accommodation, Prince's Gate Hotel, Black Swan Lakeside Boutique Hotel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Millennium Hotel Rotorua | Pullman Rotorua | Sudima Lake Rotorua | Novotel Rotorua Lakeside | Regal Palms Resort | Regent of Rotorua | Aura Accommodation | Prince's Gate Hotel | Black Swan Lakeside Boutique Hotel |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 29.9% | 17.1% | 16.1% | 10.8% | 7.4% | 8.6% | 4.8% | 2.6% | 2.6% |
| Dec 2025 | 25.8% | 17.9% | 20.9% | 11.4% | 7.1% | 7.5% | 4.9% | 2.3% | 2.3% |
| Jan 2026 | 29% | 16.4% | 19.2% | 13% | 6.9% | 6.9% | 4.5% | 2.1% | 2.1% |
| Feb 2026 | 28.2% | 16.9% | 18.6% | 10.2% | 7.8% | 8.2% | 4.5% | 2.8% | 2.8% |
| Mar 2026 | 28.8% | 16.8% | 19.1% | 10.5% | 7.5% | 6.9% | 4.6% | 2.9% | 2.9% |
| Apr 2026 | 27.9% | 19.8% | 18.4% | 12.4% | 6% | 6.6% | 3.6% | 2.8% | 2.4% |
| May 2026 | 30.3% | 18% | 16.5% | 13.4% | 5.3% | 5.7% | 3.9% | 3.9% | 3% |
| Jun 2026 | 25.5% | 22.5% | 16.8% | 13.7% | 4.9% | 5.9% | 4% | 4% | 2.7% |
| Jul 2026 | 29.2% | 21.6% | 15.8% | 13% | 4.7% | 5.7% | 3.8% | 3.8% | 2.4% |
| Aug 2026 | 30.2% | 19.4% | 16.2% | 13.3% | 3.9% | 5.7% | 3.9% | 4.8% | 2.6% |
| Sep 2026 | 27.9% | 19.7% | 15.1% | 15.2% | 6.4% | 5.3% | 4.4% | 3.6% | 2.4% |
| Oct 2026 | 30.6% | 17.5% | 16.6% | 11.2% | 7.6% | 7.3% | 4% | 3.1% | 2.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.6% | 10K | -0.79% | +2.6 points | |
| 2, held 2nd | 17.5% | 5.7K | -19.4% | -2.2 points | |
| 3, moved from 4th to 3rd | 16.6% | 5.4K | 0% | +1.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.2% | 3.6K | -33.3% | -4 pointsmoved from 3rd to 4th | |
| 5, held 5th | 7.6% | 2.5K | +7.8% | +1.2 points | |
| 6, held 6th | 7.3% | 2.4K | +26.3% | +2.1 points | |
| 7, held 7th | 4% | 1.3K | -18.8% | -0.5 points | |
| 8, held 8th | 3.1% | 1K | -23.1% | -0.5 points | |
| 9, held 9th | 2.2% | 720 | -18.2% | -0.2 points |
30.6%
Held 1st. 10K estimated branded searches, -0.79% vs prior month. Share +2.6 points.
17.5%
Held 2nd. 5.7K estimated branded searches, -19.4% vs prior month. Share -2.2 points.
16.6%
Moved from 4th to 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +1.5 points.
11.2%
Moved from 3rd to 4th. 3.6K estimated branded searches, -33.3% vs prior month. Share -4 points.
7.6%
Held 5th. 2.5K estimated branded searches, +7.8% vs prior month. Share +1.2 points.
7.3%
Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +2.1 points.
Held 7th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.5 points.
3.1%
Held 8th. 1K estimated branded searches, -23.1% vs prior month. Share -0.5 points.
Held 9th. 720 estimated branded searches, -18.2% vs prior month. Share -0.2 points.
Compare popularity between Sudima Lake Rotorua and its closest rivals
- Sudima Lake Rotorua vs Millennium Hotel Rotorua: compare popularity
- Sudima Lake Rotorua vs Pullman Rotorua: compare popularity
- Sudima Lake Rotorua vs Novotel Rotorua Lakeside: compare popularity
- Sudima Lake Rotorua vs Regal Palms Resort: compare popularity
- Sudima Lake Rotorua vs Regent of Rotorua: compare popularity
- Compare Sudima Lake Rotorua with any brand
Every comparison with Sudima Lake Rotorua
8 comparisons
- Millennium Hotel Rotorua vs Sudima Lake Rotorua
- Pullman Rotorua vs Sudima Lake Rotorua
- Novotel Rotorua Lakeside vs Sudima Lake Rotorua
- Regal Palms Resort vs Sudima Lake Rotorua
- Regent of Rotorua vs Sudima Lake Rotorua
- Aura Accommodation vs Sudima Lake Rotorua
- Prince's Gate Hotel vs Sudima Lake Rotorua
- Black Swan Lakeside Boutique Hotel vs Sudima Lake Rotorua
How has branded search demand for Sudima Lake Rotorua changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Sudima Lake Rotorua in New Zealand held steady at 5.4K.
- Across the 12 months ending October 2026, Sudima Lake Rotorua’s share of searches among Rotorua hotels in New Zealand increased from 16.1% to 16.6%.
- Across the 12 months ending October 2026, Sudima Lake Rotorua’s share of searches among Rotorua hotels in New Zealand peaked at 20.9% in December 2025 and was lowest at 15.1% in September 2026.
How did search popularity change for New Zealand Rotorua hotels in October 2026?
6 changes
In October 2026, Sudima Lake Rotorua overtook Novotel Rotorua Lakeside to rank 3rd among Rotorua hotels in New Zealand, with 16.6% of the searches.
In October 2026, Millennium Hotel Rotorua gained share of searches among Rotorua hotels in New Zealand, from 27.9% to 30.6%.
In October 2026, Regent of Rotorua gained share of searches among Rotorua hotels in New Zealand, from 5.3% to 7.3%.
In October 2026, Regal Palms Resort gained share of searches among Rotorua hotels in New Zealand, from 6.4% to 7.6%.
In October 2026, Novotel Rotorua Lakeside lost share of searches among Rotorua hotels in New Zealand, from 15.2% to 11.2%.
In October 2026, Pullman Rotorua lost share of searches among Rotorua hotels in New Zealand, from 19.7% to 17.5%.
How are Sudima Lake Rotorua’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sudima Lake Rotorua’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sudima rotorua
- sudima rotorua breakfast
Who owns Sudima Lake Rotorua?
Sudima Lake Rotorua is owned by Sudima Hotels. Brandwave also tracks Sudima Hotels and Sudima Christchurch Airport, owned by the same company, in New Zealand.
Do you work for Sudima Lake Rotorua? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Sudima Lake Rotorua your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.