Brandwave

Regal Palms Resort vs Sudima Lake Rotorua:Which is more popular in New Zealand?

In October 2026, Sudima Lake Rotorua had more branded searches than Regal Palms Resort among Rotorua hotels in New Zealand. Sudima Lake Rotorua had about 5,440 branded searches, while Regal Palms Resort had 2,480. Sudima Lake Rotorua made up 16.6% of all Rotorua hotel searches we track, and Regal Palms Resort accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about Rotorua hotels, Regal Palms Resort appeared in two of the three answers and Sudima Lake Rotorua in none.

Among Rotorua hotels in New Zealand in October 2026

Who do people search for more?

Sudima Lake Rotorua, about 2 searches for every 1 for Regal Palms Resort

Sudima Lake Rotorua 5.4K searchesRegal Palms Resort 2.5K searches

Who does AI mention more?

Regal Palms Resort, mentioned in 2 of 3 answers, Sudima Lake Rotorua in 0

Regal Palms Resort in 2 of 3Sudima Lake Rotorua in 0 of 3

Who does AI recommend more?

Regal Palms Resort, the only one of the two named

Regal Palms Resort first in 2Sudima Lake Rotorua never named

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Top Rotorua hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Regal Palms Resort was mentioned in two out of three: in two of the three ChatGPT answers. Sudima Lake Rotorua did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Regal Palms Resort or Sudima Lake Rotorua more popular in search?

This chart shows how often people search Google for Regal Palms Resort and Sudima Lake Rotorua by name. Each line represents a brand's share of searches for all nine Rotorua hotels we track, month by month, from searches in New Zealand.

Regal Palms Resort and Sudima Lake Rotorua among Rotorua hotels in New Zealand, by month

Share of searches by month for Sudima Lake Rotorua, Regal Palms Resort. The figures are in the table below the chart.

View monthly share of searches table
MonthMillennium Hotel RotoruaPullman RotoruaSudima Lake RotoruaNovotel Rotorua LakesideRegal Palms ResortRegent of RotoruaAura AccommodationPrince's Gate HotelBlack Swan Lakeside Boutique Hotel
Nov 202529.9%17.1%16.1%10.8%7.4%8.6%4.8%2.6%2.6%
Dec 202525.8%17.9%20.9%11.4%7.1%7.5%4.9%2.3%2.3%
Jan 202629%16.4%19.2%13%6.9%6.9%4.5%2.1%2.1%
Feb 202628.2%16.9%18.6%10.2%7.8%8.2%4.5%2.8%2.8%
Mar 202628.8%16.8%19.1%10.5%7.5%6.9%4.6%2.9%2.9%
Apr 202627.9%19.8%18.4%12.4%6%6.6%3.6%2.8%2.4%
May 202630.3%18%16.5%13.4%5.3%5.7%3.9%3.9%3%
Jun 202625.5%22.5%16.8%13.7%4.9%5.9%4%4%2.7%
Jul 202629.2%21.6%15.8%13%4.7%5.7%3.8%3.8%2.4%
Aug 202630.2%19.4%16.2%13.3%3.9%5.7%3.9%4.8%2.6%
Sep 202627.9%19.7%15.1%15.2%6.4%5.3%4.4%3.6%2.4%
Oct 202630.6%17.5%16.6%11.2%7.6%7.3%4%3.1%2.2%

How has branded search for Regal Palms Resort and Sudima Lake Rotorua changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua hotels in October 2026?

2 changes

  1. In October 2026, Sudima Lake Rotorua overtook Novotel Rotorua Lakeside to rank 3rd among Rotorua hotels in New Zealand, with 16.6% of the searches.

  2. In October 2026, Regal Palms Resort gained share of searches among Rotorua hotels in New Zealand, from 6.4% to 7.6%.

How are Regal Palms Resort’s and Sudima Lake Rotorua’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Regal Palms Resort’s and Sudima Lake Rotorua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Regal Palms Resort

2 branded search terms

  • regal palms resort
  • regal palms resort rotorua

Sudima Lake Rotorua

2 branded search terms

  • sudima rotorua
  • sudima rotorua breakfast

How the Brand Demand Index is measured

Other head-to-heads among Rotorua hotels

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