Brandwave

Novotel Rotorua Lakeside vs Pullman Rotorua:Which is more popular in New Zealand?

In October 2026, Pullman Rotorua had more branded searches than Novotel Rotorua Lakeside among Rotorua hotels in New Zealand. Pullman Rotorua had about 5,730 branded searches, while Novotel Rotorua Lakeside had 3,650. Pullman Rotorua made up 17.5% of all Rotorua hotel searches we track, and Novotel Rotorua Lakeside accounted for 11.2%. When we asked ChatGPT and Google AI Overviews about Rotorua hotels, Pullman Rotorua appeared in all three answers and Novotel Rotorua Lakeside in none.

Among Rotorua hotels in New Zealand in October 2026

Who do people search for more?

Pullman Rotorua, about 57% more searches than Novotel Rotorua Lakeside

Pullman Rotorua 5.7K searchesNovotel Rotorua Lakeside 3.6K searches

Who does AI mention more?

Pullman Rotorua, mentioned in every answer we collected

Pullman Rotorua in 3 of 3Novotel Rotorua Lakeside in 0 of 3

Who does AI recommend more?

Pullman Rotorua, the only one of the two named

Pullman Rotorua first in 3Novotel Rotorua Lakeside never named

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Top Rotorua hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Pullman Rotorua appeared in all three answers. Novotel Rotorua Lakeside did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Novotel Rotorua Lakeside or Pullman Rotorua more popular in search?

This chart shows how often people search Google for Novotel Rotorua Lakeside and Pullman Rotorua by name. Each line represents a brand's share of searches for all nine Rotorua hotels we track, month by month, from searches in New Zealand.

Novotel Rotorua Lakeside and Pullman Rotorua among Rotorua hotels in New Zealand, by month

Share of searches by month for Pullman Rotorua, Novotel Rotorua Lakeside. The figures are in the table below the chart.

View monthly share of searches table
MonthMillennium Hotel RotoruaPullman RotoruaSudima Lake RotoruaNovotel Rotorua LakesideRegal Palms ResortRegent of RotoruaAura AccommodationPrince's Gate HotelBlack Swan Lakeside Boutique Hotel
Nov 202529.9%17.1%16.1%10.8%7.4%8.6%4.8%2.6%2.6%
Dec 202525.8%17.9%20.9%11.4%7.1%7.5%4.9%2.3%2.3%
Jan 202629%16.4%19.2%13%6.9%6.9%4.5%2.1%2.1%
Feb 202628.2%16.9%18.6%10.2%7.8%8.2%4.5%2.8%2.8%
Mar 202628.8%16.8%19.1%10.5%7.5%6.9%4.6%2.9%2.9%
Apr 202627.9%19.8%18.4%12.4%6%6.6%3.6%2.8%2.4%
May 202630.3%18%16.5%13.4%5.3%5.7%3.9%3.9%3%
Jun 202625.5%22.5%16.8%13.7%4.9%5.9%4%4%2.7%
Jul 202629.2%21.6%15.8%13%4.7%5.7%3.8%3.8%2.4%
Aug 202630.2%19.4%16.2%13.3%3.9%5.7%3.9%4.8%2.6%
Sep 202627.9%19.7%15.1%15.2%6.4%5.3%4.4%3.6%2.4%
Oct 202630.6%17.5%16.6%11.2%7.6%7.3%4%3.1%2.2%

How has branded search for Novotel Rotorua Lakeside and Pullman Rotorua changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua hotels in October 2026?

3 changes

  1. In October 2026, Sudima Lake Rotorua overtook Novotel Rotorua Lakeside to rank 3rd among Rotorua hotels in New Zealand, with 16.6% of the searches.

  2. In October 2026, Novotel Rotorua Lakeside lost share of searches among Rotorua hotels in New Zealand, from 15.2% to 11.2%.

  3. In October 2026, Pullman Rotorua lost share of searches among Rotorua hotels in New Zealand, from 19.7% to 17.5%.

How are Novotel Rotorua Lakeside’s and Pullman Rotorua’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Novotel Rotorua Lakeside’s and Pullman Rotorua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Novotel Rotorua Lakeside

2 branded search terms

  • novotel rotorua
  • novotel rotorua breakfast

Pullman Rotorua

6 branded search terms

  • pullman rotorua
  • pullman rotorua hotel
  • pullman rotorua parking
  • pullman rotorua restaurant
  • pullmanrotorua
  • the pullman rotorua

How the Brand Demand Index is measured

Other head-to-heads among Rotorua hotels

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