Brandwave

How popular isNovotel Rotorua Lakeside?

In October 2026, people searched for Novotel Rotorua Lakeside by name about 3,650 times in New Zealand, about the same as the previous year. These searches made up 11.2% of all New Zealand Rotorua hotel searches, placing Novotel Rotorua Lakeside fourth out of nine hotels. When we asked both ChatGPT and Google AI Overviews about Rotorua hotels, Novotel Rotorua Lakeside did not appear in any of the answers.

Search and AI answers in October 2026

Novotel Rotorua Lakeside is the fourth most searched of 9 competitors and not named in the AI answers we collected.

  1. Millennium Hotel RotoruaShare of searches 30.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. Pullman RotoruaShare of searches 17.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Sudima Lake RotoruaShare of searches 16.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Novotel Rotorua LakesideShare of searches 11.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Regal Palms ResortShare of searches 7.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th

+4 more

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Top Rotorua hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Novotel Rotorua Lakeside did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua hotels

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Novotel Rotorua Lakeside compared with other New Zealand Rotorua hotels?

Novotel Rotorua Lakeside against Rotorua hotels in New Zealand, by month

Share of searches by month for Millennium Hotel Rotorua, Pullman Rotorua, Sudima Lake Rotorua, Novotel Rotorua Lakeside, Regal Palms Resort, Regent of Rotorua, Aura Accommodation, Prince's Gate Hotel, Black Swan Lakeside Boutique Hotel. The figures are in the table below the chart.

View monthly share of searches table
MonthMillennium Hotel RotoruaPullman RotoruaSudima Lake RotoruaNovotel Rotorua LakesideRegal Palms ResortRegent of RotoruaAura AccommodationPrince's Gate HotelBlack Swan Lakeside Boutique Hotel
Nov 202529.9%17.1%16.1%10.8%7.4%8.6%4.8%2.6%2.6%
Dec 202525.8%17.9%20.9%11.4%7.1%7.5%4.9%2.3%2.3%
Jan 202629%16.4%19.2%13%6.9%6.9%4.5%2.1%2.1%
Feb 202628.2%16.9%18.6%10.2%7.8%8.2%4.5%2.8%2.8%
Mar 202628.8%16.8%19.1%10.5%7.5%6.9%4.6%2.9%2.9%
Apr 202627.9%19.8%18.4%12.4%6%6.6%3.6%2.8%2.4%
May 202630.3%18%16.5%13.4%5.3%5.7%3.9%3.9%3%
Jun 202625.5%22.5%16.8%13.7%4.9%5.9%4%4%2.7%
Jul 202629.2%21.6%15.8%13%4.7%5.7%3.8%3.8%2.4%
Aug 202630.2%19.4%16.2%13.3%3.9%5.7%3.9%4.8%2.6%
Sep 202627.9%19.7%15.1%15.2%6.4%5.3%4.4%3.6%2.4%
Oct 202630.6%17.5%16.6%11.2%7.6%7.3%4%3.1%2.2%
  1. Held 1st. 10K estimated branded searches, -0.79% vs prior month. Share +2.6 points.

  2. Held 2nd. 5.7K estimated branded searches, -19.4% vs prior month. Share -2.2 points.

  3. Moved from 4th to 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. Moved from 3rd to 4th. 3.6K estimated branded searches, -33.3% vs prior month. Share -4 points.

  5. Held 5th. 2.5K estimated branded searches, +7.8% vs prior month. Share +1.2 points.

  6. Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +2.1 points.

  7. Held 7th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.5 points.

  8. Held 8th. 1K estimated branded searches, -23.1% vs prior month. Share -0.5 points.

  9. Held 9th. 720 estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare popularity between Novotel Rotorua Lakeside and its closest rivals

Every comparison with Novotel Rotorua Lakeside

8 comparisons

How has branded search demand for Novotel Rotorua Lakeside changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Novotel Rotorua Lakeside in New Zealand held steady at 3.6K.
  • Across the 12 months ending October 2026, Novotel Rotorua Lakeside’s share of searches among Rotorua hotels in New Zealand peaked at 15.2% in September 2026 and was lowest at 10.2% in February 2026.

How did search popularity change for New Zealand Rotorua hotels in October 2026?

6 changes
  1. In October 2026, Sudima Lake Rotorua overtook Novotel Rotorua Lakeside to rank 3rd among Rotorua hotels in New Zealand, with 16.6% of the searches.

  2. In October 2026, Millennium Hotel Rotorua gained share of searches among Rotorua hotels in New Zealand, from 27.9% to 30.6%.

  3. In October 2026, Regent of Rotorua gained share of searches among Rotorua hotels in New Zealand, from 5.3% to 7.3%.

  4. In October 2026, Regal Palms Resort gained share of searches among Rotorua hotels in New Zealand, from 6.4% to 7.6%.

  5. In October 2026, Novotel Rotorua Lakeside lost share of searches among Rotorua hotels in New Zealand, from 15.2% to 11.2%.

  6. In October 2026, Pullman Rotorua lost share of searches among Rotorua hotels in New Zealand, from 19.7% to 17.5%.

How are Novotel Rotorua Lakeside’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Novotel Rotorua Lakeside’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • novotel rotorua
  • novotel rotorua breakfast

How the Brand Demand Index is measured

Who owns Novotel Rotorua Lakeside?

Novotel Rotorua Lakeside is owned by Accor. Brandwave also tracks Accor, Novotel Auckland Airport, Novotel Christchurch Cathedral Square, Novotel Hamilton Tainui, Novotel New Plymouth Taranaki, Novotel Queenstown Lakeside, Pullman Auckland, Pullman Rotorua, Sofitel Auckland Viaduct Harbour, Sofitel Queenstown and Sofitel Wellington, owned by the same company, in New Zealand.

Do you work for Novotel Rotorua Lakeside? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Novotel Rotorua Lakeside your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.