Brandwave

Black Swan Lakeside Boutique Hotel vs Novotel Rotorua Lakeside:Which is more popular in New Zealand?

In October 2026, Novotel Rotorua Lakeside had more branded searches than Black Swan Lakeside Boutique Hotel among Rotorua hotels in New Zealand. Novotel Rotorua Lakeside had about 3,650 branded searches, while Black Swan Lakeside Boutique Hotel had 720. Novotel Rotorua Lakeside made up 11.2% of all Rotorua hotel searches we track, and Black Swan Lakeside Boutique Hotel accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about Rotorua hotels, Black Swan Lakeside Boutique Hotel appeared in all three answers and Novotel Rotorua Lakeside in none.

Among Rotorua hotels in New Zealand in October 2026

Who do people search for more?

Novotel Rotorua Lakeside, about 5 searches for every 1 for Black Swan Lakeside Boutique Hotel

Novotel Rotorua Lakeside 3.6K searchesBlack Swan Lakeside Boutique Hotel 720 searches

Who does AI mention more?

Black Swan Lakeside Boutique Hotel, mentioned in every answer we collected

Black Swan Lakeside Boutique Hotel in 3 of 3Novotel Rotorua Lakeside in 0 of 3

Who does AI recommend more?

Black Swan Lakeside Boutique Hotel, the only one of the two named

Black Swan Lakeside Boutique Hotel first in 3Novotel Rotorua Lakeside never named

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Top Rotorua hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Black Swan Lakeside Boutique Hotel appeared in all three answers. Novotel Rotorua Lakeside did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Black Swan Lakeside Boutique Hotel or Novotel Rotorua Lakeside more popular in search?

This chart shows how often people search Google for Black Swan Lakeside Boutique Hotel and Novotel Rotorua Lakeside by name. Each line represents a brand's share of searches for all nine Rotorua hotels we track, month by month, from searches in New Zealand.

Black Swan Lakeside Boutique Hotel and Novotel Rotorua Lakeside among Rotorua hotels in New Zealand, by month

Share of searches by month for Novotel Rotorua Lakeside, Black Swan Lakeside Boutique Hotel. The figures are in the table below the chart.

View monthly share of searches table
MonthMillennium Hotel RotoruaPullman RotoruaSudima Lake RotoruaNovotel Rotorua LakesideRegal Palms ResortRegent of RotoruaAura AccommodationPrince's Gate HotelBlack Swan Lakeside Boutique Hotel
Nov 202529.9%17.1%16.1%10.8%7.4%8.6%4.8%2.6%2.6%
Dec 202525.8%17.9%20.9%11.4%7.1%7.5%4.9%2.3%2.3%
Jan 202629%16.4%19.2%13%6.9%6.9%4.5%2.1%2.1%
Feb 202628.2%16.9%18.6%10.2%7.8%8.2%4.5%2.8%2.8%
Mar 202628.8%16.8%19.1%10.5%7.5%6.9%4.6%2.9%2.9%
Apr 202627.9%19.8%18.4%12.4%6%6.6%3.6%2.8%2.4%
May 202630.3%18%16.5%13.4%5.3%5.7%3.9%3.9%3%
Jun 202625.5%22.5%16.8%13.7%4.9%5.9%4%4%2.7%
Jul 202629.2%21.6%15.8%13%4.7%5.7%3.8%3.8%2.4%
Aug 202630.2%19.4%16.2%13.3%3.9%5.7%3.9%4.8%2.6%
Sep 202627.9%19.7%15.1%15.2%6.4%5.3%4.4%3.6%2.4%
Oct 202630.6%17.5%16.6%11.2%7.6%7.3%4%3.1%2.2%

How has branded search for Black Swan Lakeside Boutique Hotel and Novotel Rotorua Lakeside changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua hotels in October 2026?

3 changes

  1. In October 2026, Sudima Lake Rotorua overtook Novotel Rotorua Lakeside to rank 3rd among Rotorua hotels in New Zealand, with 16.6% of the searches.

  2. In October 2026, Novotel Rotorua Lakeside lost share of searches among Rotorua hotels in New Zealand, from 15.2% to 11.2%.

  3. Estimated monthly branded searches for Black Swan Lakeside Boutique Hotel in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in October 2026.

How are Black Swan Lakeside Boutique Hotel’s and Novotel Rotorua Lakeside’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Black Swan Lakeside Boutique Hotel’s and Novotel Rotorua Lakeside’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black Swan Lakeside Boutique Hotel

2 branded search terms

  • black swan lakeside boutique hotel
  • black swan lakeside boutique hotel rotorua

Novotel Rotorua Lakeside

2 branded search terms

  • novotel rotorua
  • novotel rotorua breakfast

How the Brand Demand Index is measured

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