Brandwave

Millennium Hotel Rotorua vs Pullman Rotorua:Which is more popular in New Zealand?

In October 2026, Millennium Hotel Rotorua had more branded searches than Pullman Rotorua among Rotorua hotels in New Zealand. Millennium Hotel Rotorua had about 10,000 branded searches, while Pullman Rotorua had 5,730. Millennium Hotel Rotorua made up 30.6% of all Rotorua hotel searches we track, and Pullman Rotorua accounted for 17.5%. When we asked ChatGPT and Google AI Overviews about Rotorua hotels, Pullman Rotorua appeared in all three answers and Millennium Hotel Rotorua in none.

Among Rotorua hotels in New Zealand in October 2026

Who do people search for more?

Millennium Hotel Rotorua, about 75% more searches than Pullman Rotorua

Millennium Hotel Rotorua 10K searchesPullman Rotorua 5.7K searches

Who does AI mention more?

Pullman Rotorua, mentioned in every answer we collected

Pullman Rotorua in 3 of 3Millennium Hotel Rotorua in 0 of 3

Who does AI recommend more?

Pullman Rotorua, the only one of the two named

Pullman Rotorua first in 3Millennium Hotel Rotorua never named

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Top Rotorua hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Pullman Rotorua appeared in all three answers. Millennium Hotel Rotorua did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Millennium Hotel Rotorua or Pullman Rotorua more popular in search?

This chart shows how often people search Google for Millennium Hotel Rotorua and Pullman Rotorua by name. Each line represents a brand's share of searches for all nine Rotorua hotels we track, month by month, from searches in New Zealand.

Millennium Hotel Rotorua and Pullman Rotorua among Rotorua hotels in New Zealand, by month

Share of searches by month for Millennium Hotel Rotorua, Pullman Rotorua. The figures are in the table below the chart.

View monthly share of searches table
MonthMillennium Hotel RotoruaPullman RotoruaSudima Lake RotoruaNovotel Rotorua LakesideRegal Palms ResortRegent of RotoruaAura AccommodationPrince's Gate HotelBlack Swan Lakeside Boutique Hotel
Nov 202529.9%17.1%16.1%10.8%7.4%8.6%4.8%2.6%2.6%
Dec 202525.8%17.9%20.9%11.4%7.1%7.5%4.9%2.3%2.3%
Jan 202629%16.4%19.2%13%6.9%6.9%4.5%2.1%2.1%
Feb 202628.2%16.9%18.6%10.2%7.8%8.2%4.5%2.8%2.8%
Mar 202628.8%16.8%19.1%10.5%7.5%6.9%4.6%2.9%2.9%
Apr 202627.9%19.8%18.4%12.4%6%6.6%3.6%2.8%2.4%
May 202630.3%18%16.5%13.4%5.3%5.7%3.9%3.9%3%
Jun 202625.5%22.5%16.8%13.7%4.9%5.9%4%4%2.7%
Jul 202629.2%21.6%15.8%13%4.7%5.7%3.8%3.8%2.4%
Aug 202630.2%19.4%16.2%13.3%3.9%5.7%3.9%4.8%2.6%
Sep 202627.9%19.7%15.1%15.2%6.4%5.3%4.4%3.6%2.4%
Oct 202630.6%17.5%16.6%11.2%7.6%7.3%4%3.1%2.2%

How has branded search for Millennium Hotel Rotorua and Pullman Rotorua changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua hotels in October 2026?

2 changes

  1. In October 2026, Millennium Hotel Rotorua gained share of searches among Rotorua hotels in New Zealand, from 27.9% to 30.6%.

  2. In October 2026, Pullman Rotorua lost share of searches among Rotorua hotels in New Zealand, from 19.7% to 17.5%.

How are Millennium Hotel Rotorua’s and Pullman Rotorua’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Millennium Hotel Rotorua’s and Pullman Rotorua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Millennium Hotel Rotorua

3 branded search terms

  • millennium hotel rotorua
  • millennium hotel rotorua breakfast
  • the millennium hotel rotorua

Pullman Rotorua

6 branded search terms

  • pullman rotorua
  • pullman rotorua hotel
  • pullman rotorua parking
  • pullman rotorua restaurant
  • pullmanrotorua
  • the pullman rotorua

How the Brand Demand Index is measured

Other head-to-heads among Rotorua hotels

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