Brandwave

How popular isAura Accommodation?

In October 2026, people searched for Aura Accommodation by name about 1,300 times in New Zealand, an 18.8% decrease from the previous year. These searches made up 4% of all New Zealand Rotorua hotel searches, placing Aura Accommodation seventh out of nine hotels. When we asked both ChatGPT and Google AI Overviews about Rotorua hotels, Aura Accommodation appeared in two of the three answers and was the fourth most recommended of the nine.

Search and AI answers in October 2026

Aura Accommodation is the seventh most searched of 9 competitors and the fourth most recommended in the AI answers we collected.

  1. Millennium Hotel RotoruaShare of searches 30.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. Pullman RotoruaShare of searches 17.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Sudima Lake RotoruaShare of searches 16.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Novotel Rotorua LakesideShare of searches 11.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Aura AccommodationShare of searches 4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th

+4 more

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Top Rotorua hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Aura Accommodation was mentioned in two out of three: in two of the three ChatGPT answers. Aura Accommodation is the fourth most recommended of the nine.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Aura Accommodation compared with other New Zealand Rotorua hotels?

Aura Accommodation against Rotorua hotels in New Zealand, by month

Share of searches by month for Millennium Hotel Rotorua, Pullman Rotorua, Sudima Lake Rotorua, Novotel Rotorua Lakeside, Regal Palms Resort, Regent of Rotorua, Aura Accommodation, Prince's Gate Hotel, Black Swan Lakeside Boutique Hotel. The figures are in the table below the chart.

View monthly share of searches table
MonthMillennium Hotel RotoruaPullman RotoruaSudima Lake RotoruaNovotel Rotorua LakesideRegal Palms ResortRegent of RotoruaAura AccommodationPrince's Gate HotelBlack Swan Lakeside Boutique Hotel
Nov 202529.9%17.1%16.1%10.8%7.4%8.6%4.8%2.6%2.6%
Dec 202525.8%17.9%20.9%11.4%7.1%7.5%4.9%2.3%2.3%
Jan 202629%16.4%19.2%13%6.9%6.9%4.5%2.1%2.1%
Feb 202628.2%16.9%18.6%10.2%7.8%8.2%4.5%2.8%2.8%
Mar 202628.8%16.8%19.1%10.5%7.5%6.9%4.6%2.9%2.9%
Apr 202627.9%19.8%18.4%12.4%6%6.6%3.6%2.8%2.4%
May 202630.3%18%16.5%13.4%5.3%5.7%3.9%3.9%3%
Jun 202625.5%22.5%16.8%13.7%4.9%5.9%4%4%2.7%
Jul 202629.2%21.6%15.8%13%4.7%5.7%3.8%3.8%2.4%
Aug 202630.2%19.4%16.2%13.3%3.9%5.7%3.9%4.8%2.6%
Sep 202627.9%19.7%15.1%15.2%6.4%5.3%4.4%3.6%2.4%
Oct 202630.6%17.5%16.6%11.2%7.6%7.3%4%3.1%2.2%

  1. 1.Millennium Hotel Rotorua

    30.6%

    Held 1st. 10K estimated branded searches, -0.79% vs prior month. Share +2.6 points.

  2. 2.Pullman Rotorua

    17.5%

    Held 2nd. 5.7K estimated branded searches, -19.4% vs prior month. Share -2.2 points.

  3. 3.Sudima Lake Rotorua

    16.6%

    Moved from 4th to 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Novotel Rotorua Lakeside

    11.2%

    Moved from 3rd to 4th. 3.6K estimated branded searches, -33.3% vs prior month. Share -4 points.

  5. 5.Regal Palms Resort

    7.6%

    Held 5th. 2.5K estimated branded searches, +7.8% vs prior month. Share +1.2 points.

  6. 6.Regent of Rotorua

    7.3%

    Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +2.1 points.

  7. 7.Aura Accommodation

    4%

    Held 7th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.5 points.

  8. 8.Prince's Gate Hotel

    3.1%

    Held 8th. 1K estimated branded searches, -23.1% vs prior month. Share -0.5 points.

  9. 9.Black Swan Lakeside Boutique Hotel

    2.2%

    Held 9th. 720 estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare popularity between Aura Accommodation and its closest rivals

Every comparison with Aura Accommodation

8 comparisons

How has branded search demand for Aura Accommodation changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Aura Accommodation in New Zealand fell from 1.6K to 1.3K.
  • Across the 12 months ending October 2026, Aura Accommodation’s share of searches among Rotorua hotels in New Zealand decreased from 4.8% to 4%.
  • Across the 12 months ending October 2026, Aura Accommodation’s share of searches among Rotorua hotels in New Zealand peaked at 4.9% in December 2025 and was lowest at 3.6% in April 2026.

How did search popularity change for New Zealand Rotorua hotels in October 2026?

6 changes

  1. In October 2026, Sudima Lake Rotorua overtook Novotel Rotorua Lakeside to rank 3rd among Rotorua hotels in New Zealand, with 16.6% of the searches.

  2. In October 2026, Millennium Hotel Rotorua gained share of searches among Rotorua hotels in New Zealand, from 27.9% to 30.6%.

  3. In October 2026, Regent of Rotorua gained share of searches among Rotorua hotels in New Zealand, from 5.3% to 7.3%.

  4. In October 2026, Regal Palms Resort gained share of searches among Rotorua hotels in New Zealand, from 6.4% to 7.6%.

  5. In October 2026, Novotel Rotorua Lakeside lost share of searches among Rotorua hotels in New Zealand, from 15.2% to 11.2%.

  6. In October 2026, Pullman Rotorua lost share of searches among Rotorua hotels in New Zealand, from 19.7% to 17.5%.

How are Aura Accommodation’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aura Accommodation’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aura accommodation
  • aura accommodation rotorua

Do you work for Aura Accommodation? To request corrections or removal please contact us via our support page and we will be happy to assist.

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