Brandwave

Aura Accommodation vs Black Swan Lakeside Boutique Hotel:Which is more popular in New Zealand?

In October 2026, Aura Accommodation had more branded searches than Black Swan Lakeside Boutique Hotel among Rotorua hotels in New Zealand. Aura Accommodation had about 1,300 branded searches, while Black Swan Lakeside Boutique Hotel had 720. Aura Accommodation made up 4% of all Rotorua hotel searches we track, and Black Swan Lakeside Boutique Hotel accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about Rotorua hotels, Black Swan Lakeside Boutique Hotel appeared in all three answers and Aura Accommodation in two. Black Swan Lakeside Boutique Hotel was mentioned before Aura Accommodation in two out of three answers.

Among Rotorua hotels in New Zealand in October 2026

Who do people search for more?

Aura Accommodation, about 81% more searches than Black Swan Lakeside Boutique Hotel

Aura Accommodation 1.3K searchesBlack Swan Lakeside Boutique Hotel 720 searches

Who does AI mention more?

Black Swan Lakeside Boutique Hotel, mentioned in every answer we collected

Black Swan Lakeside Boutique Hotel in 3 of 3Aura Accommodation in 2 of 3

Who does AI recommend more?

Black Swan Lakeside Boutique Hotel, named ahead of Aura Accommodation in 2 of 3 answers

Black Swan Lakeside Boutique Hotel first in 2Aura Accommodation first in 1

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Top Rotorua hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Black Swan Lakeside Boutique Hotel appeared in all three answers. Aura Accommodation was mentioned in two out of three: in two of the three ChatGPT answers. Black Swan Lakeside Boutique Hotel was listed before Aura Accommodation in two out of three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Aura Accommodation or Black Swan Lakeside Boutique Hotel more popular in search?

This chart shows how often people search Google for Aura Accommodation and Black Swan Lakeside Boutique Hotel by name. Each line represents a brand's share of searches for all nine Rotorua hotels we track, month by month, from searches in New Zealand.

Aura Accommodation and Black Swan Lakeside Boutique Hotel among Rotorua hotels in New Zealand, by month

Share of searches by month for Aura Accommodation, Black Swan Lakeside Boutique Hotel. The figures are in the table below the chart.

View monthly share of searches table
MonthMillennium Hotel RotoruaPullman RotoruaSudima Lake RotoruaNovotel Rotorua LakesideRegal Palms ResortRegent of RotoruaAura AccommodationPrince's Gate HotelBlack Swan Lakeside Boutique Hotel
Nov 202529.9%17.1%16.1%10.8%7.4%8.6%4.8%2.6%2.6%
Dec 202525.8%17.9%20.9%11.4%7.1%7.5%4.9%2.3%2.3%
Jan 202629%16.4%19.2%13%6.9%6.9%4.5%2.1%2.1%
Feb 202628.2%16.9%18.6%10.2%7.8%8.2%4.5%2.8%2.8%
Mar 202628.8%16.8%19.1%10.5%7.5%6.9%4.6%2.9%2.9%
Apr 202627.9%19.8%18.4%12.4%6%6.6%3.6%2.8%2.4%
May 202630.3%18%16.5%13.4%5.3%5.7%3.9%3.9%3%
Jun 202625.5%22.5%16.8%13.7%4.9%5.9%4%4%2.7%
Jul 202629.2%21.6%15.8%13%4.7%5.7%3.8%3.8%2.4%
Aug 202630.2%19.4%16.2%13.3%3.9%5.7%3.9%4.8%2.6%
Sep 202627.9%19.7%15.1%15.2%6.4%5.3%4.4%3.6%2.4%
Oct 202630.6%17.5%16.6%11.2%7.6%7.3%4%3.1%2.2%

How has branded search for Aura Accommodation and Black Swan Lakeside Boutique Hotel changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua hotels in October 2026?

2 changes

  1. Estimated monthly branded searches for Aura Accommodation in New Zealand fell 18.8% over 12 measured months, from 1.6K to 1.3K in October 2026.

  2. Estimated monthly branded searches for Black Swan Lakeside Boutique Hotel in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in October 2026.

How are Aura Accommodation’s and Black Swan Lakeside Boutique Hotel’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Aura Accommodation’s and Black Swan Lakeside Boutique Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aura Accommodation

2 branded search terms

  • aura accommodation
  • aura accommodation rotorua

Black Swan Lakeside Boutique Hotel

2 branded search terms

  • black swan lakeside boutique hotel
  • black swan lakeside boutique hotel rotorua

How the Brand Demand Index is measured

Other head-to-heads among Rotorua hotels

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