Brandwave

Aura Accommodation vs Regent of Rotorua:Which is more popular in New Zealand?

In October 2026, Regent of Rotorua had more branded searches than Aura Accommodation among Rotorua hotels in New Zealand. Regent of Rotorua had about 2,400 branded searches, while Aura Accommodation had 1,300. Regent of Rotorua made up 7.3% of all Rotorua hotel searches we track, and Aura Accommodation accounted for 4%. When we asked ChatGPT and Google AI Overviews about Rotorua hotels, Aura Accommodation and Regent of Rotorua each appeared in two of the three answers. Regent of Rotorua was mentioned before Aura Accommodation in two out of three answers.

Among Rotorua hotels in New Zealand in October 2026

Who do people search for more?

Regent of Rotorua, about 85% more searches than Aura Accommodation

Regent of Rotorua 2.4K searchesAura Accommodation 1.3K searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Aura Accommodation in 2 of 3Regent of Rotorua in 2 of 3

Who does AI recommend more?

Regent of Rotorua, named ahead of Aura Accommodation in 2 of 3 answers

Regent of Rotorua first in 2Aura Accommodation first in 1

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Top Rotorua hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Aura Accommodation and Regent of Rotorua were each mentioned in two out of three: in two of the three ChatGPT answers. Regent of Rotorua was listed before Aura Accommodation in two out of three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Aura Accommodation or Regent of Rotorua more popular in search?

This chart shows how often people search Google for Aura Accommodation and Regent of Rotorua by name. Each line represents a brand's share of searches for all nine Rotorua hotels we track, month by month, from searches in New Zealand.

Aura Accommodation and Regent of Rotorua among Rotorua hotels in New Zealand, by month

Share of searches by month for Regent of Rotorua, Aura Accommodation. The figures are in the table below the chart.

View monthly share of searches table
MonthMillennium Hotel RotoruaPullman RotoruaSudima Lake RotoruaNovotel Rotorua LakesideRegal Palms ResortRegent of RotoruaAura AccommodationPrince's Gate HotelBlack Swan Lakeside Boutique Hotel
Nov 202529.9%17.1%16.1%10.8%7.4%8.6%4.8%2.6%2.6%
Dec 202525.8%17.9%20.9%11.4%7.1%7.5%4.9%2.3%2.3%
Jan 202629%16.4%19.2%13%6.9%6.9%4.5%2.1%2.1%
Feb 202628.2%16.9%18.6%10.2%7.8%8.2%4.5%2.8%2.8%
Mar 202628.8%16.8%19.1%10.5%7.5%6.9%4.6%2.9%2.9%
Apr 202627.9%19.8%18.4%12.4%6%6.6%3.6%2.8%2.4%
May 202630.3%18%16.5%13.4%5.3%5.7%3.9%3.9%3%
Jun 202625.5%22.5%16.8%13.7%4.9%5.9%4%4%2.7%
Jul 202629.2%21.6%15.8%13%4.7%5.7%3.8%3.8%2.4%
Aug 202630.2%19.4%16.2%13.3%3.9%5.7%3.9%4.8%2.6%
Sep 202627.9%19.7%15.1%15.2%6.4%5.3%4.4%3.6%2.4%
Oct 202630.6%17.5%16.6%11.2%7.6%7.3%4%3.1%2.2%

How has branded search for Aura Accommodation and Regent of Rotorua changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua hotels in October 2026?

2 changes

  1. In October 2026, Regent of Rotorua gained share of searches among Rotorua hotels in New Zealand, from 5.3% to 7.3%.

  2. Estimated monthly branded searches for Aura Accommodation in New Zealand fell 18.8% over 12 measured months, from 1.6K to 1.3K in October 2026.

How are Aura Accommodation’s and Regent of Rotorua’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Aura Accommodation’s and Regent of Rotorua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aura Accommodation

2 branded search terms

  • aura accommodation
  • aura accommodation rotorua

Regent of Rotorua

1 branded search term

  • regent of rotorua

How the Brand Demand Index is measured

Other head-to-heads among Rotorua hotels

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