How popular isNovotel Rotorua Lakeside in search?
In August 2026, there were an estimated 8.4K branded searches for Novotel Rotorua Lakeside in New Zealand which held steady over the last 11 months. Novotel Rotorua Lakeside holds 24.4% estimated Share of Search among New Zealand rotorua hotels and is ranked 2nd of 6 competitors for search popularity.
Millennium Hotel Rotorua29.4%- Novotel Rotorua Lakeside24.4%
Pullman Rotorua20.2%
Sudima Lake Rotorua15.8%
Regent of Rotorua5.5%
Prince's Gate Hotel4.7%
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Which rotorua hotels compete with Novotel Rotorua Lakeside?
Share of Search by month for Millennium Hotel Rotorua, Novotel Rotorua Lakeside, Pullman Rotorua, Sudima Lake Rotorua, Regent of Rotorua, Prince's Gate Hotel. The figures are in the table below the chart.
View monthly share of search table
| Month | Millennium Hotel Rotorua | Novotel Rotorua Lakeside | Pullman Rotorua | Sudima Lake Rotorua | Regent of Rotorua | Prince's Gate Hotel |
|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 24.9% | 18.8% | 16.2% | 7.2% | 3% |
| Nov 2025 | 28% | 28.3% | 18.1% | 15.1% | 8.1% | 2.4% |
| Dec 2025 | 25.1% | 25.2% | 19.9% | 20.3% | 7.2% | 2.2% |
| Jan 2026 | 27.4% | 27.8% | 18.1% | 18.2% | 6.5% | 2% |
| Feb 2026 | 26.9% | 27.1% | 17.8% | 17.8% | 7.8% | 2.7% |
| Mar 2026 | 27.1% | 27.3% | 18.5% | 17.9% | 6.5% | 2.7% |
| Apr 2026 | 26.4% | 26.9% | 20.3% | 17.5% | 6.3% | 2.6% |
| May 2026 | 28.4% | 28.7% | 18.4% | 15.4% | 5.4% | 3.7% |
| Jun 2026 | 25% | 25.2% | 23.7% | 16.4% | 5.7% | 3.9% |
| Jul 2026 | 28.6% | 23.7% | 23% | 15.5% | 5.6% | 3.7% |
| Aug 2026 | 29.4% | 24.4% | 20.2% | 15.8% | 5.5% | 4.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.4% | 10.1K | -18.2% | +0.8 points | |
| 2, held 2nd | 24.4% | 8.4K | -18% | +0.7 points | |
| 3, held 3rd | 20.2% | 6.9K | -30% | -2.8 points | |
| 4, held 4th | 15.8% | 5.4K | -18.6% | +0.4 points | |
| 5, held 5th | 5.5% | 1.9K | -20.8% | 0 points | |
| 6, held 6th | 4.7% | 1.6K | 0% | +1 points |
29.4%
held 1st · 10.1K estimated branded searches · -18.2% vs prior month · +0.8 points
24.4%
held 2nd · 8.4K estimated branded searches · -18% vs prior month · +0.7 points
20.2%
held 3rd · 6.9K estimated branded searches · -30% vs prior month · -2.8 points
15.8%
held 4th · 5.4K estimated branded searches · -18.6% vs prior month · +0.4 points
5.5%
held 5th · 1.9K estimated branded searches · -20.8% vs prior month · 0 points
4.7%
held 6th · 1.6K estimated branded searches · 0% vs prior month · +1 points
Compare search popularity between Novotel Rotorua Lakeside and its closest rivals
- Novotel Rotorua Lakeside vs Millennium Hotel Rotorua: compare search popularity
- Novotel Rotorua Lakeside vs Pullman Rotorua: compare search popularity
- Novotel Rotorua Lakeside vs Sudima Lake Rotorua: compare search popularity
- Novotel Rotorua Lakeside vs Regent of Rotorua: compare search popularity
- Novotel Rotorua Lakeside vs Prince's Gate Hotel: compare search popularity
- Compare Novotel Rotorua Lakeside with any brand
How has branded search demand for Novotel Rotorua Lakeside changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Novotel Rotorua Lakeside in New Zealand held steady, from 8.3K to 8.4K.
- Across the 11 months ending August 2026, Novotel Rotorua Lakeside’s estimated Share of Search among rotorua hotels in New Zealand peaked at 28.7% in May 2026 and was lowest at 23.7% in July 2026.
How did search popularity change for New Zealand rotorua hotels in August 2026?
5 changes
In August 2026, Prince's Gate Hotel gained estimated Share of Search among rotorua hotels in New Zealand, from 3.7% to 4.7%.
In August 2026, Millennium Hotel Rotorua gained estimated Share of Search among rotorua hotels in New Zealand, from 28.6% to 29.4%.
In August 2026, Novotel Rotorua Lakeside gained estimated Share of Search among rotorua hotels in New Zealand, from 23.7% to 24.4%.
In August 2026, Pullman Rotorua lost estimated Share of Search among rotorua hotels in New Zealand, from 23% to 20.2%.
Estimated monthly branded searches for Regent of Rotorua in New Zealand fell 21.2% over 11 measured months, from 2.4K to 1.9K in August 2026.
How is Novotel Rotorua Lakeside measured?
Brandwave collects information about searches that people make online using Novotel Rotorua Lakeside’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- novotel rotorua
- novotel rotorua breakfast
- novotel rotorua lakeside tutanekai street rotorua
Who owns Novotel Rotorua Lakeside?
Novotel Rotorua Lakeside is owned by 
Accor. Brandwave also tracks Accor, Novotel Auckland Airport, Novotel Christchurch Cathedral Square, Novotel Hamilton Tainui, 
Novotel Queenstown Lakeside, Pullman Auckland, Pullman Rotorua, 
Sofitel Auckland Viaduct Harbour, 
Sofitel Queenstown and Sofitel Wellington, owned by the same company, in New Zealand.
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Is Novotel Rotorua Lakeside your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.