Brandwave

How popular isPullman Auckland in search?

In August 2026, there were an estimated 23.7K branded searches for Pullman Auckland in New Zealand which is down 6.6% over the last 11 months. Pullman Auckland holds 14.9% estimated Share of Search among New Zealand auckland hotels and is ranked 3rd of 8 competitors for search popularity.

Share of Search, August 2026
  1. Cordis Auckland34%
  2. Park Hyatt Auckland16.5%
  3. Pullman Auckland14.9%
  4. Novotel Auckland Airport11.4%
  5. Hotel Britomart10.7%
  6. Sofitel Auckland Viaduct Harbour9.6%
  7. M Social Auckland1.5%
  8. SkyCity Grand Hotel1.5%
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Which auckland hotels compete with Pullman Auckland?

Pullman Auckland against auckland hotels in New Zealand, by month

Share of Search by month for Cordis Auckland, Park Hyatt Auckland, Pullman Auckland, Novotel Auckland Airport, Hotel Britomart, Sofitel Auckland Viaduct Harbour. The figures are in the table below the chart.

View monthly share of search table
MonthCordis AucklandPark Hyatt AucklandPullman AucklandNovotel Auckland AirportHotel BritomartSofitel Auckland Viaduct HarbourM Social AucklandSkyCity Grand Hotel
Oct 202535.2%12.6%16.7%11.9%12.5%7.9%1.6%1.6%
Nov 202534.6%14.9%15%11.6%13.4%7.7%1.6%1.2%
Dec 202531.1%16.4%18.8%10.5%12.1%8.5%1.4%1.3%
Jan 202634.7%12.5%17.3%11.8%12.8%7.8%1.6%1.5%
Feb 202631.5%13.5%14.6%12.8%13.9%10.6%1.7%1.3%
Mar 202634%15.3%14.9%11.5%13.3%8.2%1.5%1.2%
Apr 202631.3%14.2%16.7%13%12.8%8.9%1.4%1.7%
May 202630.8%14.3%17.6%12.6%12.5%8.8%1.7%1.7%
Jun 202633.2%13.1%17.6%13.7%11.6%7.8%1.4%1.4%
Jul 202635.3%14.9%16.6%11.9%10.2%8.2%1.3%1.6%
Aug 202634%16.5%14.9%11.4%10.7%9.6%1.5%1.5%
Sep 2026————————

  1. 1.Cordis Auckland

    34%

    held 1st · 54.2K estimated branded searches · +0.46% vs prior month · -1.4 points

  2. 2.Park Hyatt Auckland

    16.5%

    moved from 3rd to 2nd · 26.3K estimated branded searches · +15.9% vs prior month · +1.6 points

  3. 3.Pullman Auckland

    14.9%

    moved from 2nd to 3rd · 23.7K estimated branded searches · -6.7% vs prior month · -1.8 points

  4. 4.Novotel Auckland Airport

    11.4%

    held 4th · 18.2K estimated branded searches · -0.11% vs prior month · -0.5 points

  5. 5.Hotel Britomart

    10.7%

    held 5th · 17K estimated branded searches · +9.7% vs prior month · +0.5 points

  6. 6.Sofitel Auckland Viaduct Harbour

    9.6%

    held 6th · 15.3K estimated branded searches · +21.5% vs prior month · +1.3 points

  7. 7.M Social Auckland

    1.5%

    moved from 8th to 7th · 2.4K estimated branded searches · +25.9% vs prior month · +0.3 points

  8. 8.SkyCity Grand Hotel

    1.5%

    moved from 7th to 8th · 2.4K estimated branded searches · +0.42% vs prior month · -0.1 points

Compare search popularity between Pullman Auckland and its closest rivals

How has branded search demand for Pullman Auckland changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Pullman Auckland in New Zealand fell from 25.4K to 23.7K.
  • Across the 11 months ending August 2026, Pullman Auckland’s estimated Share of Search among auckland hotels in New Zealand decreased from 16.7% to 14.9%.
  • Across the 11 months ending August 2026, Pullman Auckland’s estimated Share of Search among auckland hotels in New Zealand peaked at 18.8% in December 2025 and was lowest at 14.6% in February 2026.
  • Across the 11 months ending August 2026, Pullman Auckland fell from 2nd to 3rd among auckland hotels in New Zealand.

How did search popularity change for New Zealand auckland hotels in August 2026?

  1. In August 2026, Park Hyatt Auckland overtook Pullman Auckland to rank 2nd among auckland hotels in New Zealand, at 16.5%.

  2. In August 2026, Sofitel Auckland Viaduct Harbour gained estimated Share of Search among auckland hotels in New Zealand, from 8.2% to 9.6%.

  3. In August 2026, Hotel Britomart gained estimated Share of Search among auckland hotels in New Zealand, from 10.2% to 10.7%.

  4. In August 2026, Pullman Auckland lost estimated Share of Search among auckland hotels in New Zealand, from 16.6% to 14.9%.

  5. In August 2026, Cordis Auckland lost estimated Share of Search among auckland hotels in New Zealand, from 35.3% to 34%.

  6. In August 2026, Novotel Auckland Airport lost estimated Share of Search among auckland hotels in New Zealand, from 11.9% to 11.4%.

How is Pullman Auckland measured?

Brandwave collects information about searches that people make online using Pullman Auckland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • pullman auckland
  • pullman auckland breakfast
  • pullman auckland hotel & apartments
  • pullman auckland pool
  • pullman auckland spa
  • pullmanauckland
  • pullmanauckland co nz
  • the pullman auckland

How the Brand Demand Index is measured

Do you work for Pullman Auckland? To request corrections or removal please contact us via our support page and we will be happy to assist.

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