How popular isSofitel Auckland Viaduct Harbour?
In September 2026, people searched for Sofitel Auckland Viaduct Harbour by name about 12,100 times in New Zealand, about the same as the previous year. These searches made up 9.6% of all New Zealand Auckland hotel searches, placing Sofitel Auckland Viaduct Harbour fifth out of ten hotels. When we asked both ChatGPT and Google AI Overviews about Auckland hotels, Sofitel Auckland Viaduct Harbour appeared in one of the four answers and was the sixth most recommended of the ten.
Sofitel Auckland Viaduct Harbour is the fifth most searched of 10 competitors and the sixth most recommended in AI answers.
Cordis AucklandShare of searches 33.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Hotel BritomartShare of searches 14.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Park Hyatt AucklandShare of searches 14.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd- Novotel Auckland AirportShare of searches 11.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Sofitel Auckland Viaduct HarbourShare of searches 9.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
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Top Auckland hotels in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sofitel Auckland Viaduct Harbour was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Sofitel Auckland Viaduct Harbour is the sixth most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hotel Britomart3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Park Hyatt Auckland3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
InterContinental Auckland2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hotel DeBrett2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
M Social Auckland2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Sofitel Auckland Viaduct Harbour1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Cordis Auckland0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Novotel Auckland Airport0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Pullman Auckland0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
SkyCity Grand Hotel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Auckland hotels
4 answers
Asked ChatGPT
“Which hotel should I book in Auckland, New Zealand?”
Asked ChatGPT
“What are the best hotels in Auckland, New Zealand?”
Asked ChatGPT
“What's the best hotel in Auckland, New Zealand for a city stay?”
Searched Google, AI Overview
“auckland hotels”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“auckland airport hotel”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which Auckland hotels compete with Sofitel Auckland Viaduct Harbour?
Share of searches by month for Cordis Auckland, Hotel Britomart, Park Hyatt Auckland, Novotel Auckland Airport, Sofitel Auckland Viaduct Harbour, Pullman Auckland, InterContinental Auckland, Hotel DeBrett. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cordis Auckland | Hotel Britomart | Park Hyatt Auckland | Novotel Auckland Airport | Sofitel Auckland Viaduct Harbour | Pullman Auckland | InterContinental Auckland | Hotel DeBrett | M Social Auckland | SkyCity Grand Hotel |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.8% | 13.3% | 13.1% | 12.8% | 8.5% | 7.4% | 3.1% | 2.5% | 1.7% | 1.7% |
| Nov 2025 | 34.8% | 14.4% | 15.7% | 12.5% | 8.3% | 5.9% | 3% | 2.5% | 1.7% | 1.3% |
| Dec 2025 | 32.3% | 13.3% | 17.7% | 11.5% | 9.4% | 6.7% | 3.4% | 2.8% | 1.5% | 1.5% |
| Jan 2026 | 35.9% | 13.9% | 13.3% | 12.8% | 8.5% | 6.1% | 3.1% | 3.1% | 1.7% | 1.7% |
| Feb 2026 | 31.4% | 14.7% | 13.9% | 13.5% | 11% | 6.4% | 3.3% | 2.7% | 1.8% | 1.4% |
| Mar 2026 | 35% | 14.3% | 15.6% | 12.4% | 8.3% | 6% | 3% | 2.5% | 1.7% | 1.3% |
| Apr 2026 | 32.4% | 13.9% | 14.5% | 14.1% | 9.4% | 6.7% | 3.4% | 2.2% | 1.5% | 1.9% |
| May 2026 | 31.6% | 13.6% | 14.7% | 13.8% | 9.2% | 8% | 3.3% | 2.2% | 1.8% | 1.8% |
| Jun 2026 | 34.7% | 12.8% | 13.8% | 15.1% | 8.2% | 7.2% | 3% | 2% | 1.6% | 1.6% |
| Jul 2026 | 36.8% | 11.1% | 15.4% | 13% | 8.7% | 7.6% | 2.6% | 1.7% | 1.4% | 1.7% |
| Aug 2026 | 34.8% | 11.5% | 17.1% | 12.3% | 10% | 6% | 3% | 2% | 1.6% | 1.6% |
| Sep 2026 | 33.2% | 14.8% | 14.8% | 11.8% | 9.6% | 6.8% | 2.8% | 2.3% | 1.9% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.2% | 42K | -18.2% | -1.6 points | |
| 2, moved from 4th to 2nd | 14.8% | 18.7K | +10.5% | +3.3 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 14.8% | 18.7K | -25.6% | -2.3 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 11.8% | 14.9K | -18.1% | -0.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 9.6% | 12.1K | -18.2% | -0.5 points | |
| 6, held 6th | 6.8% | 8.7K | -2.6% | +0.8 points | |
| 7, held 7th | 2.8% | 3.6K | -18.2% | -0.1 points | |
| 8, held 8th | 2.3% | 2.9K | 0% | +0.3 points | |
| 9, held 9th | 1.9% | 2.4K | 0% | +0.3 points | |
| 10, held 10th | 1.9% | 2.4K | 0% | +0.3 points |
33.2%
Held 1st. 42K estimated branded searches, -18.2% vs prior month. Share -1.6 points.
14.8%
Moved from 4th to 2nd. 18.7K estimated branded searches, +10.5% vs prior month. Share +3.3 points.
14.8%
Moved from 2nd to 3rd. 18.7K estimated branded searches, -25.6% vs prior month. Share -2.3 points.
11.8%
Moved from 3rd to 4th. 14.9K estimated branded searches, -18.1% vs prior month. Share -0.5 points.
Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
6.8%
Held 6th. 8.7K estimated branded searches, -2.6% vs prior month. Share +0.8 points.
Held 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
2.3%
Held 8th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.
1.9%
Held 9th. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
1.9%
Held 10th. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare popularity between Sofitel Auckland Viaduct Harbour and its closest rivals
- Sofitel Auckland Viaduct Harbour vs Hotel Britomart: compare popularity
- Sofitel Auckland Viaduct Harbour vs Park Hyatt Auckland: compare popularity
- Sofitel Auckland Viaduct Harbour vs Novotel Auckland Airport: compare popularity
- Sofitel Auckland Viaduct Harbour vs Pullman Auckland: compare popularity
- Sofitel Auckland Viaduct Harbour vs InterContinental Auckland: compare popularity
- Compare Sofitel Auckland Viaduct Harbour with any brand
Every comparison with Sofitel Auckland Viaduct Harbour
9 comparisons
- Cordis Auckland vs Sofitel Auckland Viaduct Harbour
- Hotel Britomart vs Sofitel Auckland Viaduct Harbour
- Novotel Auckland Airport vs Sofitel Auckland Viaduct Harbour
- Park Hyatt Auckland vs Sofitel Auckland Viaduct Harbour
- Pullman Auckland vs Sofitel Auckland Viaduct Harbour
- InterContinental Auckland vs Sofitel Auckland Viaduct Harbour
- Hotel DeBrett vs Sofitel Auckland Viaduct Harbour
- M Social Auckland vs Sofitel Auckland Viaduct Harbour
- SkyCity Grand Hotel vs Sofitel Auckland Viaduct Harbour
How has branded search demand for Sofitel Auckland Viaduct Harbour changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sofitel Auckland Viaduct Harbour in New Zealand held steady at 12.1K.
- Across the 12 months ending September 2026, Sofitel Auckland Viaduct Harbour’s share of searches among Auckland hotels in New Zealand increased from 8.5% to 9.6%.
- Across the 12 months ending September 2026, Sofitel Auckland Viaduct Harbour’s share of searches among Auckland hotels in New Zealand peaked at 11% in February 2026 and was lowest at 8.2% in June 2026.
How did search popularity change for New Zealand Auckland hotels in September 2026?
6 changes
In September 2026, Hotel Britomart overtook Park Hyatt Auckland and Novotel Auckland Airport to rank 2nd among Auckland hotels in New Zealand, with 14.8% of the searches.
In September 2026, Pullman Auckland gained share of searches among Auckland hotels in New Zealand, from 6% to 6.8%.
In September 2026, Park Hyatt Auckland lost share of searches among Auckland hotels in New Zealand, from 17.1% to 14.8%.
In September 2026, Cordis Auckland lost share of searches among Auckland hotels in New Zealand, from 34.8% to 33.2%.
In September 2026, Novotel Auckland Airport lost share of searches among Auckland hotels in New Zealand, from 12.3% to 11.8%.
Estimated monthly branded searches for Hotel DeBrett in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are Sofitel Auckland Viaduct Harbour’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Sofitel Auckland Viaduct Harbour’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sofitel auckland
Who owns Sofitel Auckland Viaduct Harbour?
Sofitel Auckland Viaduct Harbour is owned by 
Accor. Brandwave also tracks Accor, Novotel Auckland Airport, Novotel Christchurch Cathedral Square, Novotel Hamilton Tainui, 
Novotel New Plymouth Taranaki, 
Novotel Queenstown Lakeside, Novotel Rotorua Lakeside, Pullman Auckland, Pullman Rotorua, 
Sofitel Queenstown and Sofitel Wellington, owned by the same company, in New Zealand.
Do you work for Sofitel Auckland Viaduct Harbour? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Sofitel Auckland Viaduct Harbour your brand?
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