Novotel Auckland Airport vs Sofitel Auckland Viaduct Harbour:Which is more popular by branded search in New Zealand?

Name: Novotel Auckland Airport vs Sofitel Auckland Viaduct Harbour: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Novotel Auckland Airport had more branded searches than Sofitel Auckland Viaduct Harbour among auckland hotels in New Zealand. Novotel Auckland Airport was estimated to have 18.2K branded searches compared to Sofitel Auckland Viaduct Harbour’s 15.3K, and held an 11.4% Share of Search versus Sofitel Auckland Viaduct Harbour’s 9.6%.

Share of Search among auckland hotels in New Zealand in August 2026Which is more popular in search, Novotel Auckland Airport or Sofitel Auckland Viaduct Harbour?

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Which is more popular in search, Novotel Auckland Airport or Sofitel Auckland Viaduct Harbour?

Compare the Auckland hotels travellers weigh up for city, business and airport stays. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Novotel Auckland Airport and Sofitel Auckland Viaduct Harbour among auckland hotels in New Zealand, by month

Month	Cordis Auckland	Park Hyatt Auckland	Pullman Auckland	Novotel Auckland Airport	Hotel Britomart	Sofitel Auckland Viaduct Harbour	M Social Auckland	SkyCity Grand Hotel
Oct 2025	35.2%	12.6%	16.7%	11.9%	12.5%	7.9%	1.6%	1.6%
Nov 2025	34.6%	14.9%	15%	11.6%	13.4%	7.7%	1.6%	1.2%
Dec 2025	31.1%	16.4%	18.8%	10.5%	12.1%	8.5%	1.4%	1.3%
Jan 2026	34.7%	12.5%	17.3%	11.8%	12.8%	7.8%	1.6%	1.5%
Feb 2026	31.5%	13.5%	14.6%	12.8%	13.9%	10.6%	1.7%	1.3%
Mar 2026	34%	15.3%	14.9%	11.5%	13.3%	8.2%	1.5%	1.2%
Apr 2026	31.3%	14.2%	16.7%	13%	12.8%	8.9%	1.4%	1.7%
May 2026	30.8%	14.3%	17.6%	12.6%	12.5%	8.8%	1.7%	1.7%
Jun 2026	33.2%	13.1%	17.6%	13.7%	11.6%	7.8%	1.4%	1.4%
Jul 2026	35.3%	14.9%	16.6%	11.9%	10.2%	8.2%	1.3%	1.6%
Aug 2026	34%	16.5%	14.9%	11.4%	10.7%	9.6%	1.5%	1.5%
Sep 2026	—	—	—	—	—	—	—	—

How has the Novotel Auckland Airport and Sofitel Auckland Viaduct Harbour comparison changed over the last 12 months?

3 findings

Novotel Auckland Airport was ahead of Sofitel Auckland Viaduct Harbour in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Novotel Auckland Airport’s estimated Share of Search among auckland hotels in New Zealand moved from 11.9% to 11.4%, and its estimated monthly branded searches held steady at 18.2K.
Across the 11 months ending August 2026, Sofitel Auckland Viaduct Harbour’s estimated Share of Search among auckland hotels in New Zealand moved from 7.9% to 9.6%, and its estimated monthly branded searches moved from 12.1K to 15.3K.

How did search popularity change for New Zealand auckland hotels in August 2026?

2 changes

In August 2026, Sofitel Auckland Viaduct Harbour gained estimated Share of Search among auckland hotels in New Zealand, from 8.2% to 9.6%.
In August 2026, Novotel Auckland Airport lost estimated Share of Search among auckland hotels in New Zealand, from 11.9% to 11.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Novotel Auckland Airport’s and Sofitel Auckland Viaduct Harbour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.