Brandwave

How popular isM Social Auckland?

In September 2026, people searched for M Social Auckland by name about 2,420 times in New Zealand, about the same as the previous year. These searches made up 1.9% of all New Zealand Auckland hotel searches, placing M Social Auckland ninth out of ten hotels. When we asked both ChatGPT and Google AI Overviews about Auckland hotels, M Social Auckland appeared in two of the four answers and was the third most recommended of the ten.

Search and AI answers in September 2026

M Social Auckland is the ninth most searched of 10 competitors and the third most recommended in AI answers.

  1. Cordis AucklandShare of searches 33.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. Hotel BritomartShare of searches 14.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. Park Hyatt AucklandShare of searches 14.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. Novotel Auckland AirportShare of searches 11.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. M Social AucklandShare of searches 1.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd

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Top Auckland hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, M Social Auckland was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. M Social Auckland is the third most recommended of the ten.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hotel Britomart3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Park Hyatt Auckland3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • InterContinental Auckland2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hotel DeBrett2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • M Social Auckland2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sofitel Auckland Viaduct Harbour1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cordis Auckland0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Novotel Auckland Airport0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pullman Auckland0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SkyCity Grand Hotel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland hotels

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which Auckland hotels compete with M Social Auckland?

M Social Auckland against Auckland hotels in New Zealand, by month

Share of searches by month for Cordis Auckland, Hotel Britomart, Park Hyatt Auckland, Novotel Auckland Airport, Sofitel Auckland Viaduct Harbour, Pullman Auckland, InterContinental Auckland, Hotel DeBrett, M Social Auckland. The figures are in the table below the chart.

View monthly share of searches table
MonthCordis AucklandHotel BritomartPark Hyatt AucklandNovotel Auckland AirportSofitel Auckland Viaduct HarbourPullman AucklandInterContinental AucklandHotel DeBrettM Social AucklandSkyCity Grand Hotel
Oct 202535.8%13.3%13.1%12.8%8.5%7.4%3.1%2.5%1.7%1.7%
Nov 202534.8%14.4%15.7%12.5%8.3%5.9%3%2.5%1.7%1.3%
Dec 202532.3%13.3%17.7%11.5%9.4%6.7%3.4%2.8%1.5%1.5%
Jan 202635.9%13.9%13.3%12.8%8.5%6.1%3.1%3.1%1.7%1.7%
Feb 202631.4%14.7%13.9%13.5%11%6.4%3.3%2.7%1.8%1.4%
Mar 202635%14.3%15.6%12.4%8.3%6%3%2.5%1.7%1.3%
Apr 202632.4%13.9%14.5%14.1%9.4%6.7%3.4%2.2%1.5%1.9%
May 202631.6%13.6%14.7%13.8%9.2%8%3.3%2.2%1.8%1.8%
Jun 202634.7%12.8%13.8%15.1%8.2%7.2%3%2%1.6%1.6%
Jul 202636.8%11.1%15.4%13%8.7%7.6%2.6%1.7%1.4%1.7%
Aug 202634.8%11.5%17.1%12.3%10%6%3%2%1.6%1.6%
Sep 202633.2%14.8%14.8%11.8%9.6%6.8%2.8%2.3%1.9%1.9%

  1. 1.Cordis Auckland

    33.2%

    Held 1st. 42K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  2. 2.Hotel Britomart

    14.8%

    Moved from 4th to 2nd. 18.7K estimated branded searches, +10.5% vs prior month. Share +3.3 points.

  3. 3.Park Hyatt Auckland

    14.8%

    Moved from 2nd to 3rd. 18.7K estimated branded searches, -25.6% vs prior month. Share -2.3 points.

  4. 4.Novotel Auckland Airport

    11.8%

    Moved from 3rd to 4th. 14.9K estimated branded searches, -18.1% vs prior month. Share -0.5 points.

  5. 5.Sofitel Auckland Viaduct Harbour

    9.6%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  6. 6.Pullman Auckland

    6.8%

    Held 6th. 8.7K estimated branded searches, -2.6% vs prior month. Share +0.8 points.

  7. 7.InterContinental Auckland

    2.8%

    Held 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  8. 8.Hotel DeBrett

    2.3%

    Held 8th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.M Social Auckland

    1.9%

    Held 9th. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  10. 10.SkyCity Grand Hotel

    1.9%

    Held 10th. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between M Social Auckland and its closest rivals

Every comparison with M Social Auckland

9 comparisons

How has branded search demand for M Social Auckland changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for M Social Auckland in New Zealand held steady at 2.4K.
  • Across the 12 months ending September 2026, M Social Auckland’s share of searches among Auckland hotels in New Zealand held steady, from 1.7% to 1.9%.

How did search popularity change for New Zealand Auckland hotels in September 2026?

6 changes

  1. In September 2026, Hotel Britomart overtook Park Hyatt Auckland and Novotel Auckland Airport to rank 2nd among Auckland hotels in New Zealand, with 14.8% of the searches.

  2. In September 2026, Pullman Auckland gained share of searches among Auckland hotels in New Zealand, from 6% to 6.8%.

  3. In September 2026, Park Hyatt Auckland lost share of searches among Auckland hotels in New Zealand, from 17.1% to 14.8%.

  4. In September 2026, Cordis Auckland lost share of searches among Auckland hotels in New Zealand, from 34.8% to 33.2%.

  5. In September 2026, Novotel Auckland Airport lost share of searches among Auckland hotels in New Zealand, from 12.3% to 11.8%.

  6. Estimated monthly branded searches for Hotel DeBrett in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are M Social Auckland’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using M Social Auckland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • m social auckland
  • m social auckland parking

How the Brand Demand Index is measured

Who owns M Social Auckland?

M Social Auckland is owned by Millennium Hotels. Brandwave also tracks Millennium Hotels, Copthorne Hotel Palmerston North, Copthorne Solway Park, Kingsgate Hotel Dunedin, Millennium Hotel & Resort Manuels Taupō and Millennium Hotel Rotorua, owned by the same company, in New Zealand.

Do you work for M Social Auckland? To request corrections or removal please contact us via our support page and we will be happy to assist.

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