Brandwave

InterContinental Auckland vs M Social Auckland:Which is more popular?

In September 2026, InterContinental Auckland had more branded searches than M Social Auckland among Auckland hotels in New Zealand. InterContinental Auckland had about 3,600 branded searches, while M Social Auckland had 2,420. InterContinental Auckland made up 2.8% of all Auckland hotel searches we track, and M Social Auckland accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about Auckland hotels, InterContinental Auckland and M Social Auckland each appeared in two of the four answers. InterContinental Auckland was mentioned before M Social Auckland in two out of three answers.

Among Auckland hotels in New Zealand in September 2026

Who do people search for more?

InterContinental Auckland, about 49% more searches than M Social Auckland

InterContinental Auckland 3.6K searchesM Social Auckland 2.4K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

InterContinental Auckland in 2 of 4M Social Auckland in 2 of 4

Who does AI recommend more?

InterContinental Auckland, named ahead of M Social Auckland in 2 of 3 answers

InterContinental Auckland first in 2M Social Auckland first in 1

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Top Auckland hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, InterContinental Auckland and M Social Auckland were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. InterContinental Auckland was listed before M Social Auckland in two out of three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hotel Britomart3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Park Hyatt Auckland3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • InterContinental Auckland2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hotel DeBrett2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • M Social Auckland2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sofitel Auckland Viaduct Harbour1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cordis Auckland0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Novotel Auckland Airport0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pullman Auckland0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SkyCity Grand Hotel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland hotels

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is InterContinental Auckland or M Social Auckland more popular in search?

This chart shows how often people search Google for InterContinental Auckland and M Social Auckland by name. Each line represents a brand's share of searches for all ten Auckland hotels we track, month by month, from searches in New Zealand.

InterContinental Auckland and M Social Auckland among Auckland hotels in New Zealand, by month

Share of searches by month for InterContinental Auckland, M Social Auckland. The figures are in the table below the chart.

View monthly share of searches table
MonthCordis AucklandHotel BritomartPark Hyatt AucklandNovotel Auckland AirportSofitel Auckland Viaduct HarbourPullman AucklandInterContinental AucklandHotel DeBrettM Social AucklandSkyCity Grand Hotel
Oct 202535.8%13.3%13.1%12.8%8.5%7.4%3.1%2.5%1.7%1.7%
Nov 202534.8%14.4%15.7%12.5%8.3%5.9%3%2.5%1.7%1.3%
Dec 202532.3%13.3%17.7%11.5%9.4%6.7%3.4%2.8%1.5%1.5%
Jan 202635.9%13.9%13.3%12.8%8.5%6.1%3.1%3.1%1.7%1.7%
Feb 202631.4%14.7%13.9%13.5%11%6.4%3.3%2.7%1.8%1.4%
Mar 202635%14.3%15.6%12.4%8.3%6%3%2.5%1.7%1.3%
Apr 202632.4%13.9%14.5%14.1%9.4%6.7%3.4%2.2%1.5%1.9%
May 202631.6%13.6%14.7%13.8%9.2%8%3.3%2.2%1.8%1.8%
Jun 202634.7%12.8%13.8%15.1%8.2%7.2%3%2%1.6%1.6%
Jul 202636.8%11.1%15.4%13%8.7%7.6%2.6%1.7%1.4%1.7%
Aug 202634.8%11.5%17.1%12.3%10%6%3%2%1.6%1.6%
Sep 202633.2%14.8%14.8%11.8%9.6%6.8%2.8%2.3%1.9%1.9%

How has the InterContinental Auckland and M Social Auckland comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland hotels in September 2026?

1 change

  1. Estimated monthly branded searches for InterContinental Auckland in New Zealand fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using InterContinental Auckland’s and M Social Auckland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

InterContinental Auckland

1 branded search term

  • intercontinental auckland

M Social Auckland

2 branded search terms

  • m social auckland
  • m social auckland parking

How the Brand Demand Index is measured

Other head-to-heads among Auckland hotels

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