Brandwave

How popular isM Social Auckland in search?

In August 2026, there were an estimated 2.4K branded searches for M Social Auckland in New Zealand which held steady over the last 11 months. M Social Auckland holds 1.5% estimated Share of Search among New Zealand auckland hotels and is ranked 7th of 8 competitors for search popularity.

Share of Search, August 2026
  1. Cordis Auckland34%
  2. Park Hyatt Auckland16.5%
  3. Pullman Auckland14.9%
  4. Novotel Auckland Airport11.4%
  5. Hotel Britomart10.7%
  6. Sofitel Auckland Viaduct Harbour9.6%
  7. M Social Auckland1.5%
  8. SkyCity Grand Hotel1.5%
M Social Auckland website (opens in a new tab)

Follow M Social Auckland and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which auckland hotels compete with M Social Auckland?

M Social Auckland against auckland hotels in New Zealand, by month

Share of Search by month for Cordis Auckland, Park Hyatt Auckland, Pullman Auckland, Novotel Auckland Airport, Hotel Britomart, Sofitel Auckland Viaduct Harbour, M Social Auckland. The figures are in the table below the chart.

View monthly share of search table
MonthCordis AucklandPark Hyatt AucklandPullman AucklandNovotel Auckland AirportHotel BritomartSofitel Auckland Viaduct HarbourM Social AucklandSkyCity Grand Hotel
Oct 202535.2%12.6%16.7%11.9%12.5%7.9%1.6%1.6%
Nov 202534.6%14.9%15%11.6%13.4%7.7%1.6%1.2%
Dec 202531.1%16.4%18.8%10.5%12.1%8.5%1.4%1.3%
Jan 202634.7%12.5%17.3%11.8%12.8%7.8%1.6%1.5%
Feb 202631.5%13.5%14.6%12.8%13.9%10.6%1.7%1.3%
Mar 202634%15.3%14.9%11.5%13.3%8.2%1.5%1.2%
Apr 202631.3%14.2%16.7%13%12.8%8.9%1.4%1.7%
May 202630.8%14.3%17.6%12.6%12.5%8.8%1.7%1.7%
Jun 202633.2%13.1%17.6%13.7%11.6%7.8%1.4%1.4%
Jul 202635.3%14.9%16.6%11.9%10.2%8.2%1.3%1.6%
Aug 202634%16.5%14.9%11.4%10.7%9.6%1.5%1.5%
Sep 2026————————

  1. 1.Cordis Auckland

    34%

    held 1st · 54.2K estimated branded searches · +0.46% vs prior month · -1.4 points

  2. 2.Park Hyatt Auckland

    16.5%

    moved from 3rd to 2nd · 26.3K estimated branded searches · +15.9% vs prior month · +1.6 points

  3. 3.Pullman Auckland

    14.9%

    moved from 2nd to 3rd · 23.7K estimated branded searches · -6.7% vs prior month · -1.8 points

  4. 4.Novotel Auckland Airport

    11.4%

    held 4th · 18.2K estimated branded searches · -0.11% vs prior month · -0.5 points

  5. 5.Hotel Britomart

    10.7%

    held 5th · 17K estimated branded searches · +9.7% vs prior month · +0.5 points

  6. 6.Sofitel Auckland Viaduct Harbour

    9.6%

    held 6th · 15.3K estimated branded searches · +21.5% vs prior month · +1.3 points

  7. 7.M Social Auckland

    1.5%

    moved from 8th to 7th · 2.4K estimated branded searches · +25.9% vs prior month · +0.3 points

  8. 8.SkyCity Grand Hotel

    1.5%

    moved from 7th to 8th · 2.4K estimated branded searches · +0.42% vs prior month · -0.1 points

Compare search popularity between M Social Auckland and its closest rivals

How has branded search demand for M Social Auckland changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for M Social Auckland in New Zealand held steady at 2.4K.
  • Across the 11 months ending August 2026, M Social Auckland’s estimated Share of Search among auckland hotels in New Zealand held steady, from 1.6% to 1.5%.

How did search popularity change for New Zealand auckland hotels in August 2026?

  1. In August 2026, Park Hyatt Auckland overtook Pullman Auckland to rank 2nd among auckland hotels in New Zealand, at 16.5%.

  2. In August 2026, Sofitel Auckland Viaduct Harbour gained estimated Share of Search among auckland hotels in New Zealand, from 8.2% to 9.6%.

  3. In August 2026, Hotel Britomart gained estimated Share of Search among auckland hotels in New Zealand, from 10.2% to 10.7%.

  4. In August 2026, Pullman Auckland lost estimated Share of Search among auckland hotels in New Zealand, from 16.6% to 14.9%.

  5. In August 2026, Cordis Auckland lost estimated Share of Search among auckland hotels in New Zealand, from 35.3% to 34%.

  6. In August 2026, Novotel Auckland Airport lost estimated Share of Search among auckland hotels in New Zealand, from 11.9% to 11.4%.

How is M Social Auckland measured?

Brandwave collects information about searches that people make online using M Social Auckland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • m social auckland
  • m social auckland nz
  • m social auckland parking

How the Brand Demand Index is measured

Who owns M Social Auckland?

M Social Auckland is owned by Millennium Hotels. Brandwave also tracks Millennium Hotels, Copthorne Hotel Palmerston North, Copthorne Solway Park, Kingsgate Hotel Dunedin, Millennium Hotel & Resort Manuels Taupō and Millennium Hotel Rotorua, owned by the same company, in New Zealand.

Do you work for M Social Auckland? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is M Social Auckland your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record