M Social Auckland vs SkyCity Grand Hotel:Which is more popular by branded search in New Zealand?
In August 2026, M Social Auckland and SkyCity Grand Hotel were level on Share of Search among auckland hotels in New Zealand, with an estimated 2.4K branded searches each, at 1.5% estimated Share of Search each.
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Which is more popular in search, M Social Auckland or SkyCity Grand Hotel?
Compare the Auckland hotels travellers weigh up for city, business and airport stays. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for M Social Auckland, SkyCity Grand Hotel. The figures are in the table below the chart.
View monthly share of search table
| Month | Cordis Auckland | Park Hyatt Auckland | Pullman Auckland | Novotel Auckland Airport | Hotel Britomart | Sofitel Auckland Viaduct Harbour | M Social Auckland | SkyCity Grand Hotel |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 12.6% | 16.7% | 11.9% | 12.5% | 7.9% | 1.6% | 1.6% |
| Nov 2025 | 34.6% | 14.9% | 15% | 11.6% | 13.4% | 7.7% | 1.6% | 1.2% |
| Dec 2025 | 31.1% | 16.4% | 18.8% | 10.5% | 12.1% | 8.5% | 1.4% | 1.3% |
| Jan 2026 | 34.7% | 12.5% | 17.3% | 11.8% | 12.8% | 7.8% | 1.6% | 1.5% |
| Feb 2026 | 31.5% | 13.5% | 14.6% | 12.8% | 13.9% | 10.6% | 1.7% | 1.3% |
| Mar 2026 | 34% | 15.3% | 14.9% | 11.5% | 13.3% | 8.2% | 1.5% | 1.2% |
| Apr 2026 | 31.3% | 14.2% | 16.7% | 13% | 12.8% | 8.9% | 1.4% | 1.7% |
| May 2026 | 30.8% | 14.3% | 17.6% | 12.6% | 12.5% | 8.8% | 1.7% | 1.7% |
| Jun 2026 | 33.2% | 13.1% | 17.6% | 13.7% | 11.6% | 7.8% | 1.4% | 1.4% |
| Jul 2026 | 35.3% | 14.9% | 16.6% | 11.9% | 10.2% | 8.2% | 1.3% | 1.6% |
| Aug 2026 | 34% | 16.5% | 14.9% | 11.4% | 10.7% | 9.6% | 1.5% | 1.5% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the M Social Auckland and SkyCity Grand Hotel comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: SkyCity Grand Hotel took it in April 2026, M Social Auckland took it in May 2026, SkyCity Grand Hotel took it in July 2026, M Social Auckland took it in August 2026.
- Across the 11 months ending August 2026, M Social Auckland’s estimated Share of Search among auckland hotels in New Zealand moved from 1.6% to 1.5%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 11 months ending August 2026, SkyCity Grand Hotel’s estimated Share of Search among auckland hotels in New Zealand moved from 1.6% to 1.5%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for New Zealand auckland hotels in August 2026?
2 changes
In August 2026, M Social Auckland rose from 8th to 7th among auckland hotels in New Zealand.
In August 2026, SkyCity Grand Hotel fell from 7th to 8th among auckland hotels in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using M Social Auckland’s and SkyCity Grand Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
M Social Auckland
3 branded search terms
- m social auckland
- m social auckland nz
- m social auckland parking
SkyCity Grand Hotel
3 branded search terms
- skycity grand hotel
- skycity grand hotel nz
- skycitygrandhotel
Put your own brand in this comparison
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