Hotel Britomart vs M Social Auckland:Which is more popular by branded search in New Zealand?
In August 2026, Hotel Britomart had more branded searches than M Social Auckland among auckland hotels in New Zealand. Hotel Britomart was estimated to have 17K branded searches compared to M Social Auckland’s 2.4K, and held a 10.7% Share of Search versus M Social Auckland’s 1.5%.
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Which is more popular in search, Hotel Britomart or M Social Auckland?
Compare the Auckland hotels travellers weigh up for city, business and airport stays. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hotel Britomart, M Social Auckland. The figures are in the table below the chart.
View monthly share of search table
| Month | Cordis Auckland | Park Hyatt Auckland | Pullman Auckland | Novotel Auckland Airport | Hotel Britomart | Sofitel Auckland Viaduct Harbour | M Social Auckland | SkyCity Grand Hotel |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 12.6% | 16.7% | 11.9% | 12.5% | 7.9% | 1.6% | 1.6% |
| Nov 2025 | 34.6% | 14.9% | 15% | 11.6% | 13.4% | 7.7% | 1.6% | 1.2% |
| Dec 2025 | 31.1% | 16.4% | 18.8% | 10.5% | 12.1% | 8.5% | 1.4% | 1.3% |
| Jan 2026 | 34.7% | 12.5% | 17.3% | 11.8% | 12.8% | 7.8% | 1.6% | 1.5% |
| Feb 2026 | 31.5% | 13.5% | 14.6% | 12.8% | 13.9% | 10.6% | 1.7% | 1.3% |
| Mar 2026 | 34% | 15.3% | 14.9% | 11.5% | 13.3% | 8.2% | 1.5% | 1.2% |
| Apr 2026 | 31.3% | 14.2% | 16.7% | 13% | 12.8% | 8.9% | 1.4% | 1.7% |
| May 2026 | 30.8% | 14.3% | 17.6% | 12.6% | 12.5% | 8.8% | 1.7% | 1.7% |
| Jun 2026 | 33.2% | 13.1% | 17.6% | 13.7% | 11.6% | 7.8% | 1.4% | 1.4% |
| Jul 2026 | 35.3% | 14.9% | 16.6% | 11.9% | 10.2% | 8.2% | 1.3% | 1.6% |
| Aug 2026 | 34% | 16.5% | 14.9% | 11.4% | 10.7% | 9.6% | 1.5% | 1.5% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Hotel Britomart and M Social Auckland comparison changed over the last 12 months?
3 findings
- Hotel Britomart was ahead of M Social Auckland in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hotel Britomart’s estimated Share of Search among auckland hotels in New Zealand moved from 12.5% to 10.7%, and its estimated monthly branded searches moved from 19K to 17K.
- Across the 11 months ending August 2026, M Social Auckland’s estimated Share of Search among auckland hotels in New Zealand moved from 1.6% to 1.5%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for New Zealand auckland hotels in August 2026?
2 changes
In August 2026, Hotel Britomart gained estimated Share of Search among auckland hotels in New Zealand, from 10.2% to 10.7%.
In August 2026, M Social Auckland rose from 8th to 7th among auckland hotels in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Hotel Britomart’s and M Social Auckland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hotel Britomart
9 branded search terms
- adina hotel britomart
- hotel britomart
- hotel britomart breakfast
- hotel britomart near me
- hotel britomart new zealand
- hotel britomart nz
- hotelbritomart
- the hotel britomart
- the libraries hotel britomart
M Social Auckland
3 branded search terms
- m social auckland
- m social auckland nz
- m social auckland parking
Put your own brand in this comparison
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